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J. Theor. Appl. Electron. Commer. Res. 2009, 4(2), 88-109; https://doi.org/10.4067/S0718-18762009000200008
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article pdf uploaded. 25 September 2020 08:35 CEST Version of Record https://www.mdpi.com/0718-1876/4/2/17/pdf
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