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Journal of Theoretical and Applied Electronic Commerce Research is published by MDPI from Volume 16 Issue 3 (2021). Previous articles were published by another publisher in Open Access under a CC-BY 3.0 licence, and they are hosted by MDPI on mdpi.com as a courtesy and upon agreement with Faculty of Engineering of the Universidad de Talca.
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Article

Preference Analysis and Default Optimization in Web-based Product Configuration Systems

by
Reinhold Decker
and
Sören W. Scholz
Bielefeld University, Business Administration and Economics
J. Theor. Appl. Electron. Commer. Res. 2009, 4(3), 43-57; https://doi.org/10.4067/S0718-18762009000300005
Submission received: 16 October 2008 / Revised: 18 May 2009 / Accepted: 30 June 2009 / Published: 1 December 2009
Versions Notes

Abstract

Today, more and more companies are providing web-based product configuration systems in order to better meet individual customer preferences. In many cases, pre-defined product specifications are additionally offered to facilitate the corresponding choice decisions. Against this background, we present a Poisson regression approach for analyzing customer preferences and a genetic algorithm for determining preferencebased default products. The basis for this is transaction data, as they are automatically generated when configuring a product online. The potentials of the suggested methodology are demonstrated by means of two case studies referring to different product categories.
Keywords: Customization; Genetic Algorithm; Poisson Regression; Preference Analysis; Product Configuration; Web Usage Data Customization; Genetic Algorithm; Poisson Regression; Preference Analysis; Product Configuration; Web Usage Data

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MDPI and ACS Style

Decker, R.; Scholz, S.W. Preference Analysis and Default Optimization in Web-based Product Configuration Systems. J. Theor. Appl. Electron. Commer. Res. 2009, 4, 43-57. https://doi.org/10.4067/S0718-18762009000300005

AMA Style

Decker R, Scholz SW. Preference Analysis and Default Optimization in Web-based Product Configuration Systems. Journal of Theoretical and Applied Electronic Commerce Research. 2009; 4(3):43-57. https://doi.org/10.4067/S0718-18762009000300005

Chicago/Turabian Style

Decker, Reinhold, and Sören W. Scholz. 2009. "Preference Analysis and Default Optimization in Web-based Product Configuration Systems" Journal of Theoretical and Applied Electronic Commerce Research 4, no. 3: 43-57. https://doi.org/10.4067/S0718-18762009000300005

APA Style

Decker, R., & Scholz, S. W. (2009). Preference Analysis and Default Optimization in Web-based Product Configuration Systems. Journal of Theoretical and Applied Electronic Commerce Research, 4(3), 43-57. https://doi.org/10.4067/S0718-18762009000300005

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