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J. Theor. Appl. Electron. Commer. Res. 2009, 4(3), 43-57; https://doi.org/10.4067/S0718-18762009000300005
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article pdf uploaded. 25 September 2020 05:45 CEST Version of Record https://www.mdpi.com/0718-1876/4/3/22/pdf
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