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J. Theor. Appl. Electron. Commer. Res. 2011, 6(1), 16-25; https://doi.org/10.4067/S0718-18762011000100003
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article pdf uploaded. 24 September 2020 13:28 CEST Version of Record https://www.mdpi.com/0718-1876/6/1/3/pdf
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