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Journal of Theoretical and Applied Electronic Commerce Research is published by MDPI from Volume 16 Issue 3 (2021). Previous articles were published by another publisher in Open Access under a CC-BY 3.0 licence, and they are hosted by MDPI on mdpi.com as a courtesy and upon agreement with Faculty of Engineering of the Universidad de Talca.
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Article

Travel Buying Behavior in Social Network Site Users: to Buy Online vs. Offline

by
Francisco Javier Rondán-Cataluña
1,
Jorge Arenas-Gaitán
1 and
Patricio Ramírez-Correa
2
1
University of Seville, Department of Business Management and Marketing, Seville, Spain
2
Universidad Católica del Norte, Business School, Coquimbo, Chile
J. Theor. Appl. Electron. Commer. Res. 2015, 10(1), 49-62; https://doi.org/10.4067/S0718-18762015000100005
Submission received: 31 October 2013 / Accepted: 16 April 2014 / Published: 1 January 2015
Versions Notes

Abstract

The purpose of this research is to examine the variables that influence buying behavior for a sample of social network sites users who are offline buyers of hospitality services. Subsequently, we do the same of social network sites users who are online buyers in the same sector. Finally, we compare both types of clients and discuss their different purchasing behavior. Logistic regression is used to model the dichotomous outcome variables. The dependent variable was to buy or not to buy a tourist service and the independent variables were: the social network sites use, social identity, altruism, telepresence, and Word-of-Mouth. The data set was collected in Chile and Spain from a sample of on-line questionnaires. The main result of this study is the clear difference in consumer behavior between people who buy online tourist services and those who buy these services in travel agents or other traditional channels. The main contribution of this paper deals with the influence of social network sites on offline and online shopping in the hospitality sector.
Keywords: Social network sites; Hospitality service; Buying behavior; WOM; Telepresence Social network sites; Hospitality service; Buying behavior; WOM; Telepresence

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MDPI and ACS Style

Rondán-Cataluña, F.J.; Arenas-Gaitán, J.; Ramírez-Correa, P. Travel Buying Behavior in Social Network Site Users: to Buy Online vs. Offline. J. Theor. Appl. Electron. Commer. Res. 2015, 10, 49-62. https://doi.org/10.4067/S0718-18762015000100005

AMA Style

Rondán-Cataluña FJ, Arenas-Gaitán J, Ramírez-Correa P. Travel Buying Behavior in Social Network Site Users: to Buy Online vs. Offline. Journal of Theoretical and Applied Electronic Commerce Research. 2015; 10(1):49-62. https://doi.org/10.4067/S0718-18762015000100005

Chicago/Turabian Style

Rondán-Cataluña, Francisco Javier, Jorge Arenas-Gaitán, and Patricio Ramírez-Correa. 2015. "Travel Buying Behavior in Social Network Site Users: to Buy Online vs. Offline" Journal of Theoretical and Applied Electronic Commerce Research 10, no. 1: 49-62. https://doi.org/10.4067/S0718-18762015000100005

APA Style

Rondán-Cataluña, F. J., Arenas-Gaitán, J., & Ramírez-Correa, P. (2015). Travel Buying Behavior in Social Network Site Users: to Buy Online vs. Offline. Journal of Theoretical and Applied Electronic Commerce Research, 10(1), 49-62. https://doi.org/10.4067/S0718-18762015000100005

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