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J. Theor. Appl. Electron. Commer. Res. 2011, 6(2), 1-16; https://doi.org/10.4067/S0718-18762011000200002
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article pdf uploaded. 24 September 2020 16:18 CEST Version of Record https://www.mdpi.com/0718-1876/6/2/12/pdf
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