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J. Theor. Appl. Electron. Commer. Res. 2012, 7(1), 34-50; https://doi.org/10.4067/S0718-18762012000100004
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article pdf uploaded. 25 September 2020 09:48 CEST Version of Record https://www.mdpi.com/0718-1876/7/1/4/pdf
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