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Journal: Entropy, 2024
Volume: 26
Number: 109
Article:
A Comprehensive Framework for Measuring the Immediate Impact of TV Advertisements: TV-Impact
Authors:
by
Afra Arslan, Koray Tecimer, Hacer Turgut, Ömür Bali, Arda Yücel, Gülfem Isiklar Alptekin and Günce Keziban Orman
Link:
https://www.mdpi.com/1099-4300/26/2/109
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