This research applied the DEMATEL technique to analyze relationships among the criteria. With these results, the INRM in
Figure 3 clearly expresses the systematic structure of interactions in the improvement model. First, the network relation could be seen as influencing each dimension. INRM indicates the priority of influence as:
D3_
D4_
D2_
D1. These results are interpreted to indicate that, when considering the improvement, the experts all agree that the first priority for improvement should be the aspect of social sustainability (
D3), which can have influence the remaining dimensions of cultural sustainability (
D4), environmental sustainability (
D2), and economic sustainability (
D1). This demonstrates that, even though promoting the creative economy is the initial motive and ultimate goal of establishing creative communities [
4], the limited pursuit of economic benefits is evidently not an effective development strategy. To truly realize the sustainable development of a creative community, social, cultural and environmental aspects must be considered because of their powerful influence.
Here, the gap value represents the distance between a criterion’s actual performance and its aspiration level, and the total gap value represents the sum of all criterion gap values, which can be obtained from the product of the local weight and gap value of each criterion. From the perspective of total gap value, the SJNV (0.3784) performed better than the TCCIP (0.6110). However, by using the aspiration level (0) as the benchmark, it could be said that both of them have serious problems and several improvements need to be implemented to achieve the overall goal of sustainability. On the level of dimensions, D1 has largest value (0.6376) in TCCIP and D3 has largest value (0.4784) in SJNV. This result indicates that these two communities’ development is still in the initial stage, their performance is relatively low, and their weak points may be exposed in certain aspects. In order to develop strategies to remedy these aspects, an in-depth discussion on influencing relationships among criteria is needed, and the following three criteria for the TCCIP exhibited large gap values: diversification of creative talents (C12) (0.8389), unique spatial environment (C25) (0.7833), self-initiation of cultural activities (C43) (0.7417). With the SJNV, the main criterion with the larger gap value is conducive public atmosphere to learning (C33) (0.7111). The following criteria exhibited smaller gap values: high-quality transmission of information (C34) (0.6244), high-quality constructed environment (C24) (0.5800), though their absolute values were still large (compared to 0).
In the traditional sense of improvement, the two creative communities can prioritize the needed improvements by starting from the criteria with the largest gap value. There seems to be a difference that in this model we place greater emphasis on the key criteria which have powerful influences. Nevertheless, by using the influence relationships and the degree of influence for the criteria, detailed discussions of making improvement strategies of two case are operated as follows.
3.3.1. Taichung Cultural and Creative Industry Park (TCCIP)
For TCCIP, on the basis of the performance assessment results, combined with the INRM findings mentioned earlier, the largest gap value, for economic sustainability (D1) (gap ratio: 0.6376), is influenced by the other three dimensions. Furthermore, the TCCIP also shows greater gap values in environmental sustainability (D2) (gap ratio: 0.6176), social sustainability (D3) (gap ratio: 0.5845), and cultural sustainability (D4) (gap ratio: 0.5930). Therefore, to increase TCCIP’s performance in D1, the other three dimensions must be systematically incorporated to resolve the root influence behind the problem and devise a package solution to realize continuous improvement. Only then can the gap between the TCCIP and the ideal standard be narrowed. Entering into a deeper discussion on this basis, the performance assessment shows that the criterion currently having the largest gap value is the diversification of creative talents (C12) under economic sustainability. At present, TCCIP does has a persistent problem of low occupancy rates, particularly where the concentration of creative talents is not as significant as had been anticipated. To resolve this issue which requires urgent improvement, this study proposes that policy makers pay special attention to the criteria under social sustainability (D3), cultural sustainability (D4), and environmental sustainability (D2). This is because the root influences of pragmatic issues lie in these criteria, and the criteria under the dimensions that have greater gap values should be given special attention. Incorporating the mutual relationships among the criteria when investigating the actual issues facing TCCIP in these criteria will be an initial step in developing an improvement strategy to help TCCIP achieve its ideal standard.
First, from the perspective of environmental sustainability, TCCIP has the lowest performance in the unique spatial environment (C25) (gap ratio: 0.7833) criterion. Presently, many industrial heritage buildings in TCCIP have been properly preserved, and every building exhibits unique characteristics in form and decoration after having undergone repair and restoration. In addition, TCCIP’s many small courtyards are distinctively landscaped. However, such a high gap value shows that the experts commonly do not approve of TCCIP’s performance in this criterion. During the interviews, many experts pointed out that TCCIP is too much like a pure tourist destination, and there is still a large gap between its current situation and its ideal from the perspective of creative workers. Currently, most industrial heritage buildings in the creative community have been transformed into exhibition spaces for cultural and arts exhibition and performance activities. The work and living spaces available for creative workers to lease for long term are mainly concentrated in the 4 transformed factory spaces deep in the midst of the park. The internal space of the buildings is partitioned like company office spaces, after undergoing uniform renovations and shows very little of the historical traces and the building characteristics unique to the creative community. Moreover, the management restricts the creative workers from making unauthorized alterations to the leased premises, where they may only carry out small-scale renovations after approval has been obtained from the management. The results of the research indicate that regardless of how affordable the rent is and how comprehensive the spatial functions are, a rigidly transformed spatial environment, coupled with a commercialized management system, will not be able to attract creative workers to live and work there over the long term.
In order to improve on this situation, this study proposes that the spatial environment created in TCCIP should view the creative workers as its main “target audience”. Many experts highlighted in their interviews that the spatial environment in creative communities should primarily support and serve the development of creative “behaviors” and not merely the display of creative “results.” In managing the TCCIP premises, policy makers should only give guiding principles, provide open-ended direction, and establish spaces where informal social processes are facilitated, avoiding deterministic design [
23,
45]. Furthermore, new approaches can also be found based on INRM. Under the environmental sustainability (
D2) dimension, the recycling and reuse of resources (
C22), energy conservation and emission reduction in buildings (
C21), and biodiversity (
C23) can all have an effect on the uniqueness of a community’s spatial environment (
D25). This shows that creating natural landscapes with sensitive ecological environments based on environmental protection can help promote the uniqueness of the spatial environment in TCCIP and increase the appeal for creative workers. Similarly, Kong [
9] has shown that a natural green landscape with lush vegetation will make the artists feel a sense of excitement and amazement, and they will choose to remain there since such an environment can help stimulate their ideas and creativity. Furthermore, introducing the idea of environmental protection increase the favorable perception of the creative workers for the constructed environment. Fleming [
35] pointed out that creative workers will usually participate actively in green building and green design initiatives, presenting their own design proposals or participating presenting art and designs.
Second, from the perspective of cultural sustainability, the crucial issue of TCCIP is manifested mainly in the two criteria of self-initiation of cultural activities (gap ratio: 0.7417) and amalgamation of diverse cultures (
C41) (gap ratio: 0.6611). In
Figure 3, self-initiation of cultural activities (
C42) is the most influential criterion under the cultural sustainability (
D4) dimension. In other words, if TCCIP’s current performance in the criterion is improved it will have a powerful and positive effect on performances in the other criteria. In addition, such a change will also trigger a positive chain reaction that will increase TCCIP’s overall performance in the economic and environmental dimensions. At present, the Bureau of Cultural Heritage under the Ministry of Culture is in strict control of all the standard protocols for applications and premises used. The application materials for every activity must be submitted within the stipulated timeframe and the subsequent review process takes nearly a month. With regard to cultural activities that have been approved, the Bureau is only in charge of carrying out follow-up management and supervising and provides almost no assistance whatsoever. Currently, most cultural activities that are approved are organized by universities and colleges in Taichung as well as other cultural organizations and only seldom by nonprofit civic organizations. Many of the cultural activities also take place around the same time every year. What is even more serious is that the lengthy application procedures and complicated regulations in TCCIP dampen the passion and creative ideas of the artists and other creative workers. Also, the large-scale and high-capital cultural activities currently found in this creative community have also caused the small-scale creative workers to feel distanced. The cultural activities carried out annually in TCCIP show signs of homogenization, alienate the creative workers.
Clearly, for TCCIP, the application procedures for activities are in dire need of simplification and modification. Furthermore, the administrators should also strive to help the applicants devise more practical and feasible activity plans through more effective communication approaches, and not merely focus on reviewing the content and form of cultural activities. Incorporating the relationship of mutual influences provided in INRM, this study shows that only the 5 criteria under the social sustainability (D3) dimension can have an impact on the criterion of self-initiation of cultural activities (C42). This signifies that promoting social sustainability in TCCIP can fundamentally improve the crucial issue of lack of self-initiation of cultural activities in this creative community. Greater social fairness and inclusivity in the creative community can substantially increase the self-confidence and motivation of nonprofit civic organizations in organizing cultural activities, and a cohesive social consensus is necessary for self-initiated cultural activities to thrive. This increases the possibilities for developing cultural activities and attracts members of the public to participate.
Once again, under the social sustainability (D3) dimension, the criterion in which TCCIP scores the lowest is widespread interaction and communication (C32) (gap ratio: 0.7111). Not all of the building spaces in TCCIP are open to the visiting public, and many of the spaces provided for the creative workers’ creative work, exhibition, performances, and sales are closed off. On-site investigations reveal that the visiting public entering the creative community is rarely able to actually have contact with creative workers, and they are more likely to engage only in brief interactions and communication with the staff personnel for the exhibition and performance activities. These interactions were mostly just about the content of the exhibition and explanations. Such interactions and communication can only be seen as superficial, with little actual contribution to forming mutual understanding between the public and creative workers. In TCCIP, even such minimal interactions will disappear at times when there are fewer cultural activities.
From the perspective of the creative workers, external interruptions when they are at work are extremely disruptive, but this does not mean that the workers reject any interaction and communication with the visiting public. Many interviewees have pointed out that they are also very willing to engage with the public at appropriate times and places because inspiration and creative ideas are sometimes derived from views of the public. Based on the relationship of mutual influences between the criteria under the social sustainability dimension in
Figure 3, this study reveals that the three criteria of high-quality transmission of information (C
34), highly effective civic participation mechanism (C
31), and conducive public atmosphere to learning (C
33) can have an effect on widespread interaction and communication (C
32). Nevertheless, TCCIP’s current ratings for C
31 and C
33 are lower than that for C
34, and their gap values are higher than 0.6. It can be observed that promoting the development of civic participation and creating a public atmosphere conducive for learning are the keys to the many real issues faced by TCCIP. Therefore, based on the current state of development, TCCIP requires an effective channel of communication, through which creative workers and other members of the public may voice their opinions, where more members of the community can participate in decision-making for community matters. What is more crucial is to ensure that those cultural strategies coming from the grassroots receive sufficient attention and are really implemented. This is not only to obtain feedback from the grassroots quickly and effectively but also to enable those creative workers from different professional fields to engage in substantial discussions about real issues, thereby fostering their interactions and communication. Similarly, much research has also pointed out that the development of civic participation can balance the growth of non-sustainable phenomena in creative communities, such as excessive commercial development and an increasing sense of social detachment [
4,
7,
8]. Furthermore, there are many premises in TCCIP that are designated as training classrooms, which are made available for temporary use by external arts training institutions for informational teaching activities. There is a wide range of such activities, but the content usually lacks in organization and coherence. Most learners attend only once, and there is very little opportunity for creative workers in the creative community to participate. Therefore, in order to create a public atmosphere conducive for learning, the existing spatial resources must be utilized more efficiently and reasonably. The suggestions of Jakob [
7] can be adopted, where public creative workshops can be organized in creative communities to enable local artists and other creative workers to better impart their crafts and knowledge to the public. It enables the residents living in the area and other visitors to truly blend into the creative community, and creates a public atmosphere conducive for learning from the bottom up. For the creative workers, it is not only an opportunity to earn extra income and share their own creative ideas; it also encourages them to step out of their private space and engage in a more widespread and in-depth manner with the local public, where future partnerships may be developed.
In conclusion, although the research results indicate that the performance of the Taichung Cultural and Creative Industries Park (TCCIP) in the dimension of economic sustainability (
D1) is the poorest, researchers in the past might suggest investing resources in this part of “the problem representation.” However, this study puts forward another line of thought, which is to investigate from an “influence perspective,” and invest the resources in an overall package approach. As INRM (
Figure 3) shows, the other three dimensions in the evaluation framework of this study have critical influences on the sustainability of creative communities, and similarly, there also exists a relatively big gap in the performance of TCCIP in these three dimensions. Therefore, this study recommends that the local government and the community management department first invest in the corresponding resources to improve the current site planning of TCCIP and the interior space design of some buildings. This is because in order to promote the diversification of creative talents, this problem of the poorest performance of TCCIP in
D1 (Economic Sustainability) is to be improved. The site planning of TCCIP should not place too much emphasis on creating cultural and arts exhibition and performance sites to the negligence of creating a space that is used to develop creative programs and encourage positive public participation. In addition, the community management department should pay more attention to ecological designs and the protection of the natural environment. This is beneficial to the building of a cultural ambience in which creative workers live, create, and communicate; this will further enhance the attractiveness of the creative community to creative talents and other artistic creation lovers. Just as the views put forward by Doyeon and Zhai [
5], the success of a creative community depends on the balance between the two forces of community members and community environment; when the balance is broken or the conditions change, a community loses its characteristics of a creative community. Further, in this overall package improvement approach, the local government and the community management department must also try to enhance the spontaneity of the cultural and artistic activities in TCCIP, for the results have clearly shown that there exists a relatively big gap value in the performance of this creative community in terms of such a rather influential criterion. Therefore, this study recommends maintaining the uniqueness and spontaneity of the cultural and artistic activities within TCCIP through the method of increasing the coordination efficiency of the community, with a view to fostering among the community members a surging enthusiasm and motivation to participate and organize themselves spontaneously. Besides the above-mentioned views, based on INRM (
Figure 3), it can also be confirmed that the fact that a creative community can truly achieve continuous and stable growth and develop unceasingly depends to a large extent on its own social inclusiveness and fairness and also on whether it possesses great social cohesion as well as healthy and vigorous neighborhood relationships. Thus, on the basis of its present conditions, what urgently needs to improve in TCCIP is the interaction and exchange among people, and so, no effort should be spared to mold a healthier environment of social intercourse. To this, this study still puts forward improvement strategies from the “influence perspective” recommending that the community establishes a perfect civic participation mechanism to enable more community members to participate in the decision-making of public affairs. Besides, this study also recommends that TCCIP makes full use of its existing site resources, creates a conducive public atmosphere for learning, and then proceeds to enable local artists and other creative workers to pass on their artistry and knowledge to those hobbyists more directly and in a long-term and stable manner so as to increase the interaction and exchange between them towards achieving the aspiration level.
3.3.2. Shen-Ji New Village (SJNV)
In the SJNV, even though the gap values shown by the creative community are smaller than the TCCIP’s, there are still areas of improvement for SJNV since there is a fairly large gap in values between the current situation and the ideal standard (Total Gap ratio: 0.3784). It is noteworthy that the performance assessment indicates that the real issues faced by the creative community in achieving sustainable development are mainly in the social sustainability (D3) dimension. This is significant since social sustainability (D3) is the most influential dimension in the assessment framework of this study. Therefore, if the real issues discovered thus far cannot be effectively resolved, the sustainability of the creative community will be severely limited, and it will have difficulty developing. Results of the performance assessment clearly show that the criteria with larger gap values are: conducive public atmosphere to learning (C33) (gap ratio: 0.7111), high-quality transmission of information (C34) (gap ratio: 0.6244), and high-quality constructed environment (C24) (gap ratio: 0.5800). Two of the criteria with larger gap values are under the social sustainability (D3) dimension and are the two most influential criteria under the dimension. Of these two criteria, the one with the largest gap value is conducive public atmosphere to learning (C33), but the criterion that is more influential is high-quality transmission of information (C34). Therefore, discussions on improvement strategies for SJNV under the research objective should pay special attention to the issues in C33 and C34. Considering the mutual influences between the criteria, a reasonable and effective improvement strategy under limited resources could be developed.
Currently, there is only one class that could help creative workers spread and popularize their professional crafts and engage in relevant educational work: a “hand-painting class” under the “Pick the Stars” program on the second floor of the SJNV. Moreover, this is the only space in the creative community that allows members of the public to truly participate in and experience creative work. During the interviews, many creative workers pointed out that the SJNV spatial accessibility and inclusivity in the creative community is clearly better than in TCCIP. But even though visitors are generally able to freely access most of the premises in the creative community and have many opportunities to engage in interaction and communication with the creative workers there, they are also restricted by several factors, such as the environment, facilities, and time. Thus, members of the public are seldom able to participate directly in artistic creation or learning during their brief visits. But although SJNV has not yet formed a good public atmosphere for learning, the creative community does have the potential to realize this goal, and there are already strong requests from both the creative workers and the public to create a public environment for learning.
Since the C33 criterion has a huge influence on the assessment framework of this study, improving SJNV’s performance in this criterion will help increase the performance of the creative industry in many criteria. For instance, creating a public atmosphere conducive for learning can help increase the symbolic value and touristic appeal of SJNV. Moreover, in combination with the discussion above, SJNV’s gap value in the widespread interaction and communication (C32) criterion (gap ratio: 0.4422) will also be reduced. More crucially, the amalgamation of diverse cultures (C41) criterion, which has reached a gap ratio value of 0.4022 will also be greatly improved due to various factors: the dissemination of knowledge across professional fields, the transmission of local cultural heritage, and the exchange of cultures and arts between different ethnic groups. As such, in order to foster a public atmosphere conducive for learning in SJNV, this study proposes that the local government and administrators, on one hand, direct the creative workers in SJNV into nearby schools and other educational institutions. On the other hand invite students and residents could be invited to participate in artistic creative work in conjunction with cultural events. The results of these activities could be displayed exhibition spaces or other places on the premises for interactive teaching. At present, there is the Xiangshang Junior High School and the Fantasy Story Green Ray Cultural Creative Cluster adjacent to the creative community, it is surrounded by a dense residential area. Both of these are resources for the development of cultural and arts education that could compensate for the lack of space and human resources in SJNV, can providing learners for the long term. In addition, creative workers in the SJNV should not be expected to constantly act as contributors, as they also need to be constantly absorbing new ideas and knowledge in their production and service as well as in their daily lives. The local government and administrators should introduce relevant policies to help the creative workers participate in various educational and interactive activities. However, the preliminary improvement plans mentioned above require effective transmission of information to implement the policies. As INRM indicates, conducive public atmosphere to learning (C33) is supported by effective transmission of information (C34). But SJNV’s performance in the C34 criterion is very low, and its gap value of 0.6244 is smaller only than C33. Therefore, SJNV’s improvement plans should include increasing the quality of information transmission. Coupled with strategies promoting the development of cultural and arts education, this will improve the issue at its root and help SJNV achieve its ideal standard through the mutual influences among the criteria. Presently, many creative workers at SJNV have pointed out in their interviews that poster boards are still being used by the creative community to transmit information, and paper materials such as brochures and flyers are still the main medium for transmission of information. Even though SJNV’s administrators have set up a public page on a popular social media site, the home page is not updated frequently, and the quality of publicity materials is lacking. The home page also does not support replying to comments and online enquiries. As a result, creative workers rarely use the page.
Based on the above discussions, in order to realize fundamental improvements of SJNV, this study proposes that the local government and the operators pay sufficient attention to the transmission and management of information. Currently, there is a great need to establish dedicated official website or a social media platform for SJNV, with personnel to handle the day-to-day management of the website or home page to increase the convenience and efficiency of information transmission. At the same time, multiple digital facilities should also be established in the creative community as channels to transmit information and promote the development of various cultural activities. For instance, the digital leisure and learning facilities in SJNV will most directly improve the current public environment for learning and communication. In addition, it should be noted that the internet has altered the mechanism for information production and dissemination, shifting public discussions to mobile terminals. Therefore, SJNV’s operators and community members should actively use various social media applications and explore new technologies to access the official website on mobile terminals. This will better disseminate information on the official website and enable visitors to receive timely information about activities in the creative community. Results of this study show that implementing these initiatives will have a crucial positive effect on young creative workers in SJNV in early stages of their careers. It can do so by attracting more attention and discussion on their creative work, bolstering their self-confidence.
In sum, although the performance of SJNV (performance value being 6.2162), in light of the results of this study, is “far better” than that of TCCIP (performance value being 3.8902), but seen in light of the “aspiration level gap value”, it can be discovered that SJNV still has a gap of 0.3784 that requires improvement. The performance results clearly show that SJNV, in its current condition, performs the worst in the dimension of social sustainability (
D3). Further, INRM (
Figure 3) also indicates that
D3 is the most influential dimension in the evaluation framework of this study. This is a signal that should not be ignored. If the practical problems now discovered cannot be promptly and effectively solved, the social sustainability of the community will be severely limited and any further development will not be possible on the basis of its present condition. Therefore, the recommendation of this study is that the operational organization and management department of the community should try to solve all the major practical problems confronting SJNV under
D3. In particular, the performance of SJNV in terms of the criterion of a conducive public atmosphere for learning is the least ideal. This study recommends that the creative workers in SJNV are brought in the schools or other educational organizations in the vicinity, and at the same time, in combination with the launch of cultural and artistic activities, local students and residents are invited to participate in the practices of artistic creation through providing them with spaces for display of their works and venues for interactive teaching. Further, much more crucial is that under
D3, as indicated in INRM (
Figure 3), high-quality transmission of information (
C34) will have a critical effect on the conducive public atmosphere for learning (
C33). This is exactly the starting point for devising strategies for radical improvement for SJNV. This study recommends that the information transmission channels of the creative community shall be strengthened and the speed of information update be enhanced, providing convenient, fast, and efficient community internet facilities, together with providing convenient digital leisure facilities as well as creating a digitalized learning environment at the same time.
By comparing similarities and differences between the improvement strategies of these two case communities, this study proposes that the real issues of the two creative communities should be dealt with using different standards and strategies, even though TCCIP and SJNV have many similarities (for instance, they are both located in Taichung City, whose developmental goal is to be a “creative city”; they both have a heritage of long-abandoned buildings; and they both feature urban revival strategies initiated by the local government). However, the improvement strategies and emphasis devised by this study for the two communities are completely different. In terms of the biggest issues faced by the two creative communities, TCCIP has the largest gap value in the economic sustainability (
D1) dimension, while SJNV’s gap is in social sustainability (
D3). Nevertheless, INRM (
Figure 3) indicates that
D3 is the most influential dimension in the assessment framework, while
D1 is subject to the influence of the other three dimensions. Therefore, the improvement strategies devised specifically for TCCIP should emphasize improving the creative community in those criteria that have larger gap values under the
D2,
D4 and
D3 dimensions; whereas SJNV’s emphasis of improvement should be the criteria under the
D3 dimension that are close to the root influence and have larger gap values. However, the fundamental thinking and ultimate goal behind devising improvement strategies are the same: developing dynamic solution plans by systemic thinking about tackling the root influence and by realizing continuous improvement for the case studies under the limitation of available resources.