The Relationship between Social Norms, Avoidance, Future Orientation, and Willingness to Engage in Climate Change Advocacy Communications
Abstract
:1. Introduction
2. Methods
3. Measures
4. Analysis
5. Results
5.1. Baseline Characteristics
5.2. Climate Change Behaviors
6. Discussion
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Acknowledgments
Conflicts of Interest
References
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Demographic Characteristics | N 586 |
---|---|
Age (years), mean (SD) | 39.6 (11.7) |
Female | 336 (57.3%) |
Race: | |
White | 475 (81.1%) |
Black | 37 (6.3%) |
Other | 74 (12.6%) |
Undergraduate degree or higher | 326 (55.6%) |
Annual income > $60,000 | 267 (45.6%) |
Political ideology 1 | 3.0 (2.0–5.0) |
Climate Change Actions | |
Participant would post materials online about climate change | 276 (47.1%) |
Participant would contact their state legislators about climate change | 269 (45.9%) |
Participant would talk to their friends about climate change | 339 (57.8%) |
Climate Change Attitudes and Social Norm | |
How concerned are you about climate change | |
Great deal | 235 (40.2%) |
Quite a bit | 148 (25.3%) |
Some | 120 (20.5%) |
Very little or none | 81 (13.9%) |
The future of many young people will be much worse due to climate change | |
Strongly agree | 181 (30.9%) |
Agree | 216 (36.9%) |
Neither agree nor disagree | 108 (18.4%) |
Disagree | 43 (7.3%) |
Strongly disagree | 38 (6.5%) |
I can do nothing about climate change | |
Strongly agree | 41 (7.0%) |
Agree | 82 (14.0%) |
Neither agree nor disagree | 86 (14.7%) |
Disagree | 249 (42.5%) |
Strongly disagree | 128 (21.8%) |
Most of my friends would disapprove if I were to post things on social media on climate change | |
Strongly agree | 10 (1.7%) |
Agree | 35 (6.0%) |
Neither agree nor disagree | 121 (20.6%) |
Disagree | 227 (38.7%) |
Strongly disagree | 193 (32.9%) |
Most of my friends think that climate change is a major issue | |
Strongly agree | 111 (18.9%) |
Agree | 223 (38.1%) |
Neither agree nor disagree | 139 (23.7%) |
Disagree | 65 (11.1%) |
Strongly disagree | 48 (8.2%) |
If I were to talk to most of my friends about the impact of climate change, they would be uncomfortable | |
Strongly agree | 7 (1.2%) |
Agree | 54 (9.2%) |
Neither agree nor disagree | 121 (20.6%) |
Disagree | 160 (27.3%) |
Strongly disagree | 214 (36.5%) |
I tend to avoid news on climate change. | |
Strongly agree | 26 (4.4%) |
Agree | 47 (8.0%) |
Neither agree nor disagree | 73 (12.5%) |
Disagree | 226 (38.6%) |
Strongly disagree | 214 (36.5%) |
With everything else going on in the world, I don’t have much interest in climate change | |
Strongly agree | 55 (9.4%) |
Agree | 82 (14.0%) |
Neither agree nor disagree | 173 (12.5%) |
Disagree | 218 (37.2%) |
Strongly disagree | 158(27.0%) |
Participant Would Post Climate Change Materials 1 | Participant Would Contact State Legislators about Climate Change 1 | Participant Would Talk to Friends about Climate Change 1 | ||||
---|---|---|---|---|---|---|
OR (95% CI) | aOR (95% CI) | OR (95% CI) | aOR (95% CI) | OR (95% CI) | aOR (95% CI) | |
Climate change social norms measurement 2,3 | 1.53 (1.40, 1.67) | 1.27 (1.14, 1.41) | 1.44 (1.33, 1.57) | 1.12 (1.01, 1.24) | 1.62 (1.48, 1.78) | 1.27 (1.13, 1.42) |
Climate change avoidance measurement 4,5 | 1.66 (1.49, 1.85) | 1.27 (1.10, 1.46) | 1.81 (1.61, 2.03) | 1.40 (1.21, 1.63) | 1.95 (1.73, 2.19) | 1.41 (1.22, 1.64) |
Perceived self-efficacy to address climate change 6 | 1.72 (1.47, 2.01) | 0.99 (0.80, 1.23) | 1.97 (1.67, 2.33) | 1.14 (0.92, 1.41) | 2.34 (1.96, 2.78) | 1.42 (1.13, 1.78) |
Climate change will have negative impact on future 6 | 2.61 (2.14, 3.20) | 1.54 (1.19, 1.99) | 2.70 (2.20, 3.32) | 1.63 (1.26, 2.13) | 2.99 (2.43, 3.68) | 1.67 (1.28, 2.20) |
Race | ||||||
Non-Hispanic white | Ref | Ref | Ref | Ref | Ref | Ref |
Non-Hispanic Black | 1.09 (0.56, 2.13) | 1.10 (0.51, 2.37) | 1.15 (0.59, 2.24) | 1.52 (0.70, 3.26) | 1.61 (0.79, 3.28) | 2.13 (0.91, 4.99) |
Other 7 | 1.15 (0.70, 1.88) | 0.82 (0.45, 1.49) | 1.15 (0.70, 1.87) | 0.92 (0.52, 1.65) | 1.27 (0.77, 2.10) | 0.95 (0.51, 1.78) |
Political ideology 8 | 0.63 (0.56, 0.70) | 0.81 (0.71, 0.92) | 0.66 (0.60, 0.73) | 0.85 (0.74, 0.96) | 0.66 (0.60, 0.73) | 0.90 (0.78, 1.04) |
Age (years) | 0.99 (0.97, 1.00) | 1.00 (0.98, 1.02) | 1.00 (0.98, 1.01) | 1.01 (0.99, 1.03) | 0.99 (0.98, 1.00) | 1.01 (0.99, 1.03) |
Sex | ||||||
Male | Ref | Ref | Ref | Ref | Ref | Ref |
Female | 1.39 (1.00, 1.93) | 1.34 (0.89, 2.02) | 1.21 (0.87, 1.68) | 1.09 (0.73, 1.64) | 1.14 (0.82, 1.59) | 0.93 (0.60, 1.45) |
Education level | ||||||
Some college or less | Ref | Ref | Ref | Ref | Ref | Ref |
Undergraduate degree or higher | 0.96 (0.69, 1.33) | 0.85 (0.56, 1.29) | 1.07 (0.77, 1.48) | 0.75 (0.49, 1.13) | 0.85 (0.61, 1.19) | 0.53 (0.33, 0.83) |
Annual income | ||||||
Less than $60,000 | Ref | Ref | Ref | Ref | Ref | Ref |
$60,000 or more | 0.56 (0.40, 0.78) | 0.52 (0.35, 0.79) | 1.10 (0.79, 1.52) | 1.37 (0.91, 2.06) | 0.81 (0.58, 1.13) | 0.90 (0.58, 1.41) |
Climate Change Communication Actions | |||
---|---|---|---|
Social Norm Variables | I would be willing to post materials online about climate change | I would be willing to contact my state legislators about climate change | I would be willing to talk to my friends about climate change |
Most of my friends think that climate change is a major issue. | 107.5 | 104.2 | 135.0 |
If I were to talk to most of my friends about the impact of climate change, they would be uncomfortable. | 32.7 | 27.7 | 42.8 |
Most of my friends would disapprove if I were to post things on social media on climate change. | 94.9 | 57.9 | 89.0 |
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Latkin, C.; Dayton, L.; Coyle, C.; Yi, G.; Lee, D.-I.; Winiker, A. The Relationship between Social Norms, Avoidance, Future Orientation, and Willingness to Engage in Climate Change Advocacy Communications. Int. J. Environ. Res. Public Health 2021, 18, 13037. https://doi.org/10.3390/ijerph182413037
Latkin C, Dayton L, Coyle C, Yi G, Lee D-I, Winiker A. The Relationship between Social Norms, Avoidance, Future Orientation, and Willingness to Engage in Climate Change Advocacy Communications. International Journal of Environmental Research and Public Health. 2021; 18(24):13037. https://doi.org/10.3390/ijerph182413037
Chicago/Turabian StyleLatkin, Carl, Lauren Dayton, Catelyn Coyle, Grace Yi, Da-In Lee, and Abigail Winiker. 2021. "The Relationship between Social Norms, Avoidance, Future Orientation, and Willingness to Engage in Climate Change Advocacy Communications" International Journal of Environmental Research and Public Health 18, no. 24: 13037. https://doi.org/10.3390/ijerph182413037