Healthy Eating in Low-Income Rural Louisiana Parishes: Formative Research for Future Social Marketing Campaigns
Abstract
:1. Introduction
2. Materials and Methods
3. Results
3.1. Attitudes
3.2. Subjective Norms
3.3. Perceived Behavioral Control
3.4. Intentions
3.5. Cross-Case Analysis
4. Discussion
4.1. Study Limitations
4.2. Implications for Research and Practice
5. Conclusions
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Acknowledgments
Conflicts of Interest
Appendix A
TPB Construct | Question |
---|---|
Attitude | What do you think of when you hear the words “healthy eating”? |
Attitude/SN | Who do you ask or “look to” for guidance about what to eat? Probe. |
Attitude | If you chose to eat healthy, how would it affect you and your life? |
Subjective norms | If you chose to eat more fruits and vegetables what would your family say? What would your friends say? |
Perceived Behavioral Control | If you wanted to buy and prepare healthy foods, what barriers or obstacles may prevent you from being successful? Probe. |
Perceived Behavioral Control | If you wanted to eat healthy, would you be able to? Why or why not?If you wanted to be physically active, would you be able to? Why or why not? |
Attitude/SN | What would it be like or feel like if you were to change your eating habits or your physical activity habits? What would your family and friends say? |
Intention | Do you have a plan to eat more healthfully? Why or why not? If so, how would you make it happen? |
Intention | Do you have a plan to get more physical activity? Why or why not? If so, how would you make it happen? |
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Variable. | N | % |
---|---|---|
Gender | ||
Female | 24 | 86 |
Male | 4 | 14 |
Ethnicity/Race | ||
Black | 15 | 54 |
White | 11 | 39 |
American Indian or Alaskan Native | 1 | 3 |
Other | 1 | 3 |
Education | ||
Less than high school | 10 | 36 |
High school or GED b | 14 | 50 |
Some college | 2 | 7 |
College degree | 2 | 7 |
Marital Status | ||
Married | 4 | 14 |
Unmarried couple | 4 | 14 |
Single | 16 | 57 |
Divorced | 3 | 11 |
Separated | 1 | 3 |
Age (years) | ||
18-30 | 16 | 57 |
31-40 | 2 | 7 |
41-50 | 3 | 11 |
51-60 | 4 | 14 |
61-67 | 3 | 11 |
Do you receive SNAP benefits? | ||
Yes | 11 | 39 |
No | 17 | 61 |
Number of children < age 18 years old who live in house | ||
0 | 10 | 36 |
1 | 7 | 25 |
2 | 5 | 18 |
3 | 2 | 7 |
4 | 1 | 3 |
5 | 1 | 3 |
6 or more | 2 | 7 |
Themes | Washington | Concordia | Winn |
---|---|---|---|
ATTITUDES about healthy eating | |||
Negative financial impacts | X a | X | X |
Defined as control of foods and portions | X | X | X |
Less palatable relative to EDNP b foods | X | X | X |
Short-term physical benefits | X | X | X |
Long-term physical benefits | X | X | |
SUBJECTIVE NORMS for nutrition information | |||
Limited professional resources led to reliance on other sources of nutrition information. | X | X | X |
SUBJECTIVE NORMS of family/friends | |||
Friends and family may be positive, negative, and/or neutral influences on healthy eating. | X | X | X |
PERCEIVED BEHAVIORAL CONTROL-barriers to buying and eating healthy foods | |||
High price of healthy foods | X | X | |
High palatability of EDNP foods | X | X | X |
High availability of EDNP foods | X | X | X |
Low palatability of healthy foods | X | X | X |
Low motivation to sustain behavior change | X | X | X |
INTENTIONS | |||
Social support enhances eating intentions. | X | X | X |
Planning enhances healthy eating intentions. | X | X | X |
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Fergus, L.; Roberts, R.; Holston, D. Healthy Eating in Low-Income Rural Louisiana Parishes: Formative Research for Future Social Marketing Campaigns. Int. J. Environ. Res. Public Health 2021, 18, 4745. https://doi.org/10.3390/ijerph18094745
Fergus L, Roberts R, Holston D. Healthy Eating in Low-Income Rural Louisiana Parishes: Formative Research for Future Social Marketing Campaigns. International Journal of Environmental Research and Public Health. 2021; 18(9):4745. https://doi.org/10.3390/ijerph18094745
Chicago/Turabian StyleFergus, Linda, Richie Roberts, and Denise Holston. 2021. "Healthy Eating in Low-Income Rural Louisiana Parishes: Formative Research for Future Social Marketing Campaigns" International Journal of Environmental Research and Public Health 18, no. 9: 4745. https://doi.org/10.3390/ijerph18094745