“We Don’t Have to Do Things the Way They’ve Been Done Before”; Mixed-Method Evaluation of a National Grant Program Tackling Physical Inactivity through Sport
Abstract
:1. Introduction
2. Materials and Methods
2.1. Funding Overview
2.2. Evaluation Design
2.3. Ethics
2.4. Data Collection
2.4.1. Pre-Post Survey (Participant Outcomes)
2.4.2. Qualitative Interviews (Organisational Outcomes)
2.5. Data Analysis
3. Results
3.1. Reach
3.2. Effectiveness
3.3. Adoption
3.4. Implementation
- Clarity of who organisations aimed to reach was provided in the Move It AUS grant guidelines informed program design, recruitment, and delivery to overcome barriers specific to the nominated target groups.
- Partnerships were recognised as a mode of working synergistically to reach new audiences or provide new offerings designed to reducing physical inactivity through new target groups.
- Communication was redefined externally to emphasise the fun, social, and non-competitive aspects of sport participation and internally to advocate for internal buy-in for the funded activity and new target audience.
- Program designs included a traditional or modified sport, the provision of educational or capacity building resources, or a multifaceted approach. High quality program deliverers and program flexibility were central to the effective implementation and adoption of funded programs.
- COVID-19 disruptions forced funded organisations to pivot online, which impacted reach and program delivery both positively and negatively. Although this time enabled organisations to reflect on improving key aspects of delivery, it also emphasised the importance social connections in project delivery.
- Governance from Sport Australia allowed organisations to try new approaches in recruiting target groups and legitimised internal commitment to these new strategies.
- Participation strategies to reduce physical inactivity were recognised as a priority across the sport ecosystem despite competing priorities for resourcing within funded organisations.
3.5. Maintenance
4. Discussion
Limitations
5. Conclusions
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Acknowledgments
Conflicts of Interest
Appendix A. Interview Script
QUESTIONS | INTERVIEWER PROMPTS |
Project description & background | |
| Which sport activity, target audience, capacity of the program, when is/has it been delivered, for how long, frequency, where is it being delivered, number of staff or volunteers |
| Lead, Admin, coach, referee etc. |
| Increase participation in general/of a target group, introduce a new product, collaborate with new partner? |
| Website, media, people, Sport Australia, SSO, word of mouth etc. |
| Financial, recognition of your organization, increase in business, collaboration etc. |
Impact of recent events | |
| Has your program been impacted by the 2019/20 bushfires/COVID-19 – Coronavirus, other factors? Or not affected at all? |
| Program delivery is unchanged or near completion and will meet milestones, program delivery unchanged but may be affected in the future, program delivery affected and delivery will be delayed, program affected and format or activities delivered will have to be altered, it is too early to know how our program will be affected? |
| Delay program delivery, alter program format or activities delivered? |
| Will you finish the project by the project end date? Will you be able to spend and acquit funds by the due date? |
A bit about your experience delivering the move it AUS program… | |
| Positive/negative
How did you form this opinion? What is this based on? |
| Issues related to travel, expense, security, competitiveness, engagement Yes- how and why do you think so? No- how and why do you think so? |
| One of the target audiences highlighted in Move It Aus grant applications, or simply inactive population of a specific age group? Explain why that choice was made? |
| Funds, engagement of effective deliverers who engage with target market, staff, attitudes of participants |
| Participation rate, conversion to memberships, positive feedback |
| Participation rate, Dropouts, barriers, implementation, staff, parental support, data collection, funds |
| Attitudes, behaviours, secure environment, attractive spaces, less competitive atmosphere, engagement, awareness, knowledge, targeted approach |
| Capacity building of the organization, staff recruitment, enhancement of the sporting area, targeted participation, how does the program fit within the organisational structure etc. |
How does the funded program fit within your organisation? | |
| Is it a new program or scaling/alteration of existing program? |
If yes, how? | Recognition, collaborations, motivation to improve, employment etc. |
| Increased membership, improved public perception of organisation, increased participation of target group etc. |
| Targeted approaches to increasing participation amongst inactive or disengaged members of public? Or not at all? Why not? Is this the first time this approach has been taken and why? |
| Implementation issues, target audience difficulties, staff management of the program, how did you keep the participants engaged, how has it impacted your key KPIs and organisational outcomes |
| Capacity building – staff, volunteers, type of sports, frequency of program, means to increase participation rate, engagement, study the attitudes of target audience, technological support, collaboration etc. |
Your funded program and organisation’s role within the global approach to reducing physical inactivity | |
| Self-driven research, funding programs for the inactive, evaluation of programs on improving PA outside of this current evaluation? |
| Which sport, geographical area, target group, effects of this sport on health |
| Funds helped in capacity building, better provision of resources, technological support |
| Your opinion |
| Your opinion |
| Culturally & linguistically diverse people, Aboriginal & Torres Strait Islander people, people with disability, people living in rural/remote locations, and women & girls |
| Yes/no - why? |
Recommendations and next steps | |
| Resources required, effective reach to target groups, |
| Refer to earlier challenges |
| Ensure effective program planning & staff recruitment to effectively roll out program, plan of previous attempts |
|
Appendix B. Qualitative Interview Quotations within the RE-AIM Framework
Re-Aim Theme | Quote |
Reach | “How, how do you get people to exercise more? You change their mind… Shifting of attitudes, and the conversations we’ve had internally is an ongoing thing and you can’t put a monetary value to it. But it was a big part of our programme and it will continue to be, going forward.” |
“The messaging we had around it was, have a go, enjoy it with your friends, get fit, feel better, this is good medicine, this is good stuff for you. This is going to help you and help you feel much better. You can have fun with your mates” “I would probably suggest for them to really look at how they can leverage relationships with stakeholders and people who have a respect and access to community members in a particular area.” | |
Effectiveness | “We saw an 81% increase or improvement in their sit-to-stand test scores [after 8-weeks of participation in the funded activity], so their mobility, which is huge. And then we saw a 68% increase in their grip strength. Which doesn’t sound like much but for seniors can be really important.” |
“Having that really targeted approach and consulting with the communities that we’re trying to target is something that we do, but we just didn’t really think about it in as much detail or had time to do what we did for the Move it AUS grant.” | |
“I think it gave [the participants] a bit of motivation to start on getting healthier and that was what a lot of them needed. And I think it also broke down a few barriers for them. Walking into a gym or a sporting organisation I think could be quite threatening for people from another culture. And they got such a warm response that I think that broke down a lot of barriers.” | |
Adoption | “We would almost be back at square one, or not far down the track, if we hadn’t had the opportunity through the grant.” |
“The other challenge is trying to convince people around us. I’m in that female participation space, but [we need] our decision makers [to understand] why this programme is really important, and for them to understand that this is the opportunity, and we’ve got to support this, not just because it’s a grant… But that this is absolute key… We keep talking about wanting to be different, and we want to do things differently, we’ve got this opportunity, so, let’s do it.” | |
“The change sport is providing is challenging the norm now. It pushes us to be innovative. I think that’s such a positive thing. To be pushed out of your comfort zone and to see what you can do because there’s some, some incredible outcomes that come from that.” | |
“From an internal perspective… The message that we really tried to get across is that [the] terminology is changing. Consumption of sport is changing and has changed over the last five years, and if [our sport] wants to remain relevant in the space, meaning we need to keep having people participate in our sport to actually make their way up the pathway to high performance, we needed to adopt to some of this terminology change [to include participation strategies], which meant challenging the norm.” | |
Implementation | “So, we’ve created a new what we call a community instructor module, which is basically a course for all our coaches to do to upskill and to up-educate in our national programs. So, we’ve built in a lot of the focus through that. It’s sort of the same in terms of the senior program as well. It’s really about educating our deliverers and making sure they understand the needs of these groups.” |
“We’ve been talking about this legacy… that we use this premise of activation of spaces and sporting clubs to target a wider variety of people who are inactive. [To] provide those introductory… non-threatening activities, the accessible ones in terms of costs and geographical location… so that we’re seeing more concerted effort to get underrepresented population groups physically active.” | |
“This funding has… given us a platform to say, we don’t have to do things the same way that it has been done… and it’s challenged the norm.” | |
Maintenance | “This was a good opportunity for us to run a program, but also bring on board some partners that would help us tell that story, people like ESSA with some surveys and data analysing… [It] also gave us some very important data so that we could tell the story later.” |
“We need a strong national PA strategy that is cross-government, that engages everyone. That involves organised sport, that involves active outdoor recreation. That involves fitness, that involves active transport and that involves play. We need something broader, and it needs to be integrated so we’re not all scrambling to get dollars but we’re all actually working together because that’s the only way we’ll achieve success.” |
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Inputs | Activities | Outputs | Outcomes | ||
---|---|---|---|---|---|
Short (June 2019–June 2021) | Medium (July 2021–June 2023) | Long-Term (July 2023–) | |||
|
| Sport and Physical Activity Sector | |||
|
|
|
| ||
Participants | |||||
|
|
|
|
Participation Stream | Better Ageing Stream | |||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|
Pre | Post | All | Pre | Post | All | |||||||
N | % | N | % | N | % | N | % | N | % | N | % | |
All persons | 1410 | 100 | 1328 | 100 | 3837 | 100 | 3351 | 100 | 2649 | 100 | 6687 | 100 |
Age category | ||||||||||||
0–17 | 536 | 43.4 | 730 | 58.2 | 1604 | 45.1 | - | - | - | - | - | - |
18–34 | 233 | 18.9 | 141 | 11.2 | 526 | 14.8 | - | - | - | - | - | - |
35–44 | 230 | 18.6 | 190 | 15.2 | 795 | 22.4 | - | - | - | - | - | - |
45–54 | 143 | 11.6 | 138 | 11.0 | 451 | 12.7 | - | - | - | - | - | - |
55–64 | 76 | 6.2 | 46 | 3.7 | 143 | 4.0 | 63 | 20.0 | 468 | 27.7 | 594 | 25.2 |
65+ | 17 | 1.4 | 9 | 0.7 | 34 | 1.0 | 252 | 80.0 | 1220 | 72.3 | 1762 | 74.8 |
Sex | ||||||||||||
Male | 543 | 38.8 | 592 | 44.8 | 1347 | 35.5 | 1001 | 32.5 | 382 | 21.7 | 1433 | 27.5 |
Female | 824 | 58.8 | 705 | 53.3 | 2383 | 62.8 | 2079 | 67.5 | 1382 | 78.3 | 3771 | 72.5 |
Prefer not to say | 34 | 2.4 | 25 | 1.9 | 64 | 1.7 | ||||||
Indigenous | ||||||||||||
Yes, Aboriginal | 81 | 5.9 | 64 | 4.8 | 179 | 4.8 | 57 | 1.8 | 6 | 0.3 | 63 | 1.2 |
and/or Torres Strait | ||||||||||||
Islander | ||||||||||||
No | 1273 | 92.2 | 1230 | 93.2 | 3492 | 93.4 | 3104 | 98.2 | 1821 | 99.7 | 5315 | 98.8 |
Prefer not to say | 26 | 1.9 | 26 | 2.0 | 66 | 1.8 | ||||||
Primary language | ||||||||||||
English | 1229 | 87.7 | 1121 | 85.2 | 3337 | 88.9 | 3086 | 97.0 | 1610 | 72.8 | 5046 | 87.3 |
Other | 173 | 12.3 | 194 | 14.8 | 417 | 11.1 | 94 | 3.0 | 601 | 27.2 | 736 | 12.7 |
Employment | ||||||||||||
Employed | 275 | 28.7 | 310 | 30.6 | 1177 | 43.1 | 1085 | 35.0 | 434 | 16.8 | 1563 | 25.9 |
Unemployed | 88 | 9.2 | 62 | 6.1 | 172 | 6.3 | 119 | 3.8 | 802 | 31.1 | 931 | 15.4 |
Student | 359 | 37.5 | 529 | 52.2 | 943 | 34.5 | 11 | 0.4 | 2 | 0.1 | 13 | 0.2 |
Pension/welfare | 186 | 19.4 | 85 | 8.4 | 291 | 10.7 | 328 | 10.6 | 280 | 10.9 | 664 | 11.0 |
Retired | 24 | 2.5 | 4 | 0.4 | 36 | 1.3 | 1446 | 46.6 | 997 | 38.7 | 2689 | 44.5 |
Other | 26 | 2.7 | 24 | 2.4 | 113 | 4.1 | 113 | 3.6 | 64 | 2.5 | 183 | 3.0 |
Location | ||||||||||||
Major Cities | 753 | 58.2 | 802 | 69.4 | 2314 | 65.9 | 1363 | 44.4 | 1720 | 81.1 | 3357 | 60.5 |
Inner Regional | 392 | 30.3 | 280 | 24.2 | 908 | 25.9 | 1071 | 34.9 | 282 | 13.3 | 1404 | 25.3 |
Outer Regional and remote | 149 | 11.5 | 73 | 6.3 | 290 | 8.3 | 637 | 20.7 | 118 | 5.6 | 788 | 14.2 |
Socioeconomic status | ||||||||||||
1st | 338 | 26.2 | 371 | 32.2 | 813 | 23.2 | 642 | 20.9 | 298 | 14.0 | 987 | 17.8 |
2nd | 222 | 17.2 | 187 | 16.2 | 655 | 18.7 | 920 | 29.9 | 459 | 21.6 | 1461 | 26.3 |
3rd | 395 | 30.6 | 276 | 24.0 | 974 | 27.8 | 664 | 21.6 | 623 | 29.4 | 1366 | 24.6 |
4th | 337 | 26.1 | 317 | 27.5 | 1061 | 30.3 | 847 | 27.6 | 741 | 34.9 | 1740 | 31.3 |
Health condition | ||||||||||||
Yes | 488 | 36.2 | 320 | 25.3 | 810 | 31.0 | 1451 | 50.6 | 1107 | 44.5 | 2564 | 47.8 |
No | 859 | 63.8 | 943 | 74.7 | 1807 | 69.0 | 1416 | 49.4 | 1381 | 55.5 | 2797 | 52.2 |
Participation | Better Ageing | |||||||
---|---|---|---|---|---|---|---|---|
Unadjusted Proportions Meeting Physical Activity Guidelines | Unadjusted Odds Ratio for Meeting Physical Activity Guidelines | Adjusted Odds Ratio for Meeting Physical Activity Guidelines | Unadjusted Proportions Meeting Physical Activity Guidelines | Unadjusted Odds Ratio for Meeting Physical Activity Guidelines | Adjusted Odds Ratio for Meeting Physical Activity Guidelines | |||
Pre (%) | Post (%) | OR (95% CIs) | OR (95% CIs) | Pre (%) | Post (%) | OR (95% CIs) | OR (95% CIs) | |
All persons | 25.0 | 27.7 | 1.15 (0.95, 1.39) | 1.19 (0.93, 1.53) | 35.1 | 21.0 | 0.49 (0.43, 0.57) | 0.65 (0.55, 0.76) |
Age category | ||||||||
0–17 | 13.3 | 13.6 | 1.03 (0.69, 1.54) | 1.21 (0.65, 2.22) | ||||
18–34 | 30.5 | 40.4 | 1.55 (1.00, 2.40) | 1.72 (0.95, 3.11) | ||||
35–44 | 40.9 | 40.0 | 0.96 (0.65, 1.43) | 0.93 (0.6, 1.43) | ||||
45–54 | 32.9 | 48.6 | 1.93 (1.19, 3.12) | 1.81 (1.05, 3.12) | ||||
55–64 | 35.5 | 34.8 | 0.97 (0.45, 2.08) | 1.45 (0.5, 4.23) | ||||
65+ | 17.7 | 66.7 | 9.33 (1.45, 60.21) | |||||
Sex | ||||||||
Male | 21.8 | 24.3 | 1.15 (0.85, 1.56) | 1.24 (0.84, 1.83) | 39.2 | 20.4 | 0.40 (0.30, 0.53) | 0.60 (0.44, 0.82) |
Female | 27.6 | 31.5 | 1.21 (0.95, 1.54) | 1.32 (0.95, 1.83) | 33.1 | 21.2 | 0.54 (0.46, 0.64) | 0.65 (0.54, 0.79) |
Indigenous | ||||||||
Yes, Aboriginal | 11.1 | 41.5 | 5.67 (1.98, 16.22) | 40.77 (3.75, 443.83) | 28.1 | 16.7 | 0.51 (0.06, 4.73) | 2.4 (0.05, 114.79) |
and/or Torres | ||||||||
Strait Islander | ||||||||
No | 26.7 | 27.5 | 1.04 (0.86, 1.26) | 1.08 (0.84, 1.39) | 34.9 | 21.5 | 0.51 (0.45, 0.58) | 0.65 (0.55, 0.76) |
Primary language | ||||||||
English | 25.8 | 29.9 | 1.23 (1.00, 1.5) | 1.29 (1, 1.67) | 35.1 | 33.7 | 0.94 (0.83, 1.07) | 0.71 (0.60, 0.84) |
Other | 20.4 | 16.7 | 0.78 (0.44, 1.38) | 0.94 (0.42, 2.10) | 26.9 | 7.8 | 0.23 (0.13, 0.40) | 0.18 (0.10, 0.34) |
Employment | ||||||||
Employed | 41.4 | 39.9 | 0.94 (0.67, 1.31) | 1.07 (0.74, 1.55) | 34.1 | 35.2 | 1.05 (0.81, 1.36) | 0.76 (0.53, 1.08) |
Unemployed | 26.4 | 17.0 | 0.57 (0.25, 1.3) | 0.39 (0.12, 1.22) | 40.2 | 13.0 | 0.22 (0.15, 0.34) | 0.39 (0.23, 0.65) |
Student | 10.7 | 10.8 | 1.02 (0.63, 1.63) | 1.26 (0.71, 2.21) | 36.4 | 50.0 | 1.75 (0.08, 36.29) | |
Pension/welfare | 15.1 | 38.8 | 3.58 (1.98, 6.48) | 3.29 (1.75, 6.2) | 27.3 | 34.6 | 1.41 (1.00, 2.00) | 0.93 (0.51, 1.71) |
Retired | 41.7 | 50.0 | 1.4 (0.17, 11.68) | 36.3 | 36.7 | 1.01 (0.86, 1.2) | 0.80 (0.63, 1.02) | |
Other | 46.2 | 52.2 | 1.27 (0.41, 3.92) | 38.6 | 28.6 | 0.64 (0.21, 1.89) | 0.25 (0.01, 6.86) | |
Location | ||||||||
Major Cities | 28.3 | 28.0 | 0.99 (0.77, 1.27) | 0.8 (0.56, 1.13) | 35.7 | 23.8 | 0.56 (0.48, 0.66) | 0.58 (0.48, 0.7) |
Inner Regional | 23.1 | 35.4 | 1.83 (1.28, 2.62) | 2.24 (1.46, 3.43) | 35.3 | 35.2 | 1.00 (0.76, 1.31) | 0.66 (0.42, 1.03) |
Outer Regional | 31.5 | 30.4 | 0.95 (0.51, 1.78) | 0.92 (0.46, 1.84) | 33.7 | 47.0 | 1.75 (1.17, 2.61) | 1.56 (0.94, 2.59) |
and remote | ||||||||
Socioeconomic status | ||||||||
1st | 21.5 | 21.8 | 1.02 (0.69, 1.50) | 1.16 (0.72, 1.88) | 36.3 | 23.7 | 0.54 (0.40, 0.74) | 0.31 (0.17, 0.56) |
2nd | 24.5 | 38.7 | 1.95 (1.23, 3.08) | 1.96 (1.10, 3.50) | 34.1 | 22.5 | 0.56 (0.43, 0.73) | 0.68 (0.47, 0.98) |
3rd | 26.4 | 32.4 | 1.34 (0.93, 1.94) | 1.01 (0.59, 1.70) | 32.6 | 29.0 | 0.84 (0.66, 1.07) | 0.90 (0.67, 1.22) |
4th | 35.9 | 33.6 | 0.91 (0.63, 1.31) | 1.06 (0.63, 1.78) | 37.7 | 28.4 | 0.66 (0.53, 0.81) | 0.59 (0.45, 0.76) |
Health condition | ||||||||
Yes | 21.5 | 28.4 | 1.45 (1.03, 2.03) | 1.56 (1.03, 2.35) | 30.3 | 26.5 | 0.83 (0.70, 0.99) | 0.69 (0.53, 0.89) |
No | 27.2 | 26.9 | 0.98 (0.78, 1.24) | 1.03 (0.74, 1.43) | 39.6 | 29.0 | 0.63 (0.53, 0.73) | 0.62 (0.50, 0.77) |
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Rose, C.L.; Owen, K.B.; Foley, B.C.; Reece, L.J. “We Don’t Have to Do Things the Way They’ve Been Done Before”; Mixed-Method Evaluation of a National Grant Program Tackling Physical Inactivity through Sport. Int. J. Environ. Res. Public Health 2022, 19, 7931. https://doi.org/10.3390/ijerph19137931
Rose CL, Owen KB, Foley BC, Reece LJ. “We Don’t Have to Do Things the Way They’ve Been Done Before”; Mixed-Method Evaluation of a National Grant Program Tackling Physical Inactivity through Sport. International Journal of Environmental Research and Public Health. 2022; 19(13):7931. https://doi.org/10.3390/ijerph19137931
Chicago/Turabian StyleRose, Catriona L., Katherine B. Owen, Bridget C. Foley, and Lindsey J. Reece. 2022. "“We Don’t Have to Do Things the Way They’ve Been Done Before”; Mixed-Method Evaluation of a National Grant Program Tackling Physical Inactivity through Sport" International Journal of Environmental Research and Public Health 19, no. 13: 7931. https://doi.org/10.3390/ijerph19137931
APA StyleRose, C. L., Owen, K. B., Foley, B. C., & Reece, L. J. (2022). “We Don’t Have to Do Things the Way They’ve Been Done Before”; Mixed-Method Evaluation of a National Grant Program Tackling Physical Inactivity through Sport. International Journal of Environmental Research and Public Health, 19(13), 7931. https://doi.org/10.3390/ijerph19137931