1. Introduction
In the modern digital market, the conception of the innovation performance (IP) has been greatly acknowledged by advanced innovation scholars due to its competitiveness for all kinds of business sectors [
1]. To achieve IP, businesses rely heavily on the continuous and significant function of artificial intelligence (AI) and the innovation network (IN). Furthermore, digital innovation (DI) is well known for the development of state-of-the-art techniques for performing economic procedures using novel digital web expertise to achieve IP objectives [
2]. The internet and DI systems are viewed as a rapidly rising phenomenon for trades to boost the IP [
2,
3] of different industries, including the healthcare industry, through the use of AI and IN. The extensive use of DI technologies in business concerns, product development processes, and marketing strategies has significantly transformed big-business prototypes in various industries [
1], like the healthcare industry. Improved IP achievement for the healthcare industry is a multifaceted and difficult task, and there is also a pressing need to incorporate AI and establish a strong IN [
1].
Previous research shows that only a few studies on the healthcare industry have been conducted to investigate the preconditions for the growth of the IP [
4]. The prior studies suggested that various attributes are results of the AI and INs and, at the same time, positively impact IP. The key outcome of both AI and IN is DI, which successively affects IP. Due to this significant gap, we examined how DI can bridge the connections between AI, IN, and IP. According to our present research, both AI and INs enable organizations to adapt executive resources to emerging technology, which ultimately results in an improvement in IP. This study model is unique and based on three diverse variables, i.e., IN and AI adoption as independent variables and DI as a mediator between IN, AI adoption, and IP links, and empirically tested their impact and outcomes on improved IP in the healthcare industry. Several researchers have overlooked significant factors that have sped up and improved the IP in the healthcare industry. However, to the best of our knowledge, studies have yet to be carried out with these study variables. To fill this gap, our current research aims to identify the relationship between IP, INs, and AI and examine the mediation effect of DI between them. This study empirically examines the impact of AI adoption and the IN on IP from the perspective of the digital market.
The digital nation submits to entire economic operations that depend on digitized information, expertise, and the latest technology-related knowledge [
5]. The digital market has numerous outcomes that affect the performance of business firms [
3], specifically the tourism industry. In the 21st century, business temperaments around the globe have changed due to the emergence of the most up-to-date digital technologies [
2]. Service delivery with cutting-edge digital technologies requires AI and an IN for the accomplishment of innovative business prototypes [
5]. AI refers to drastically changing procedures and the end products of the IP due to its specific nature and ontology [
3]. The change engendered by means of AI is frequently diverse, as are those alterations triggered by customary information technology, as it is increasing the latest methods to practice and gather a massive amount of the latest innovative information [
2]. AI has become the primary component of new industry models that focus on the achievement of DI and IP in firms [
3].The IN accelerates the innovation process through organization and the use of HR and the most recent internet advancements [
6]. According to numerous academics, businesses face a slew of significant challenges in managing and adapting to digital change as a result of a lack of innovative capabilities and competencies. The IN ensures the incorporation and modification of digital technologies in order to improve DI and IP in businesses [
5]. Hence, AI and the IN perform a critical role in the achievement of DI toward new business prototypes. Furthermore, AI and INs help in suggesting the right path to achieve IP, and this method is further reliable with DI [
7,
8].
The paper arrangement is set in the following way.
Section 1 includes a literature survey focusing on AI, INs, and IP. The methodology is the next section of the paper, followed by data analysis. The last section includes a discussion, implication, conclusion, limitations and future directions.
5. Discussion
This study proposes seven hypotheses to investigate the effects of INs, AI, and DI on IP for the healthcare industry. H1 demonstrates that AI predicts innovation performance. The study’s findings support the notion that AI has a significant impact on IP. Our research is the first to present research that extends the brilliant harmony of AI beyond its simple linkage and proposes novel findings in terms of organizational performance and competitiveness. H1 findings reveal that AI helps in acquiring valuable information in the form of product information, forecasting and adopting market trends, and enhancing IP [
13]. AI is the capability of computers to control robots to do jobs commonly done by intelligent beings [
14]. H2 shows a direct association between AI and IP. The findings of H2 corroborate the positive linkage between IN and IP. The outcome demonstrates that INs make it simpler for firms to look for the necessary materials, data, and suggestions for boosting IP [
17]. The utilization, absorption, and integration of knowledge into hospitals will be impacted by the structural qualities of an IN, which will then have an impact on the hospital’s IP [
18]. H3 of our research shows that AI is associated with DI in the healthcare industry. According to the findings, AI contributes to DI by utilizing and implementing existing firm resources for the improvement of business operations in the healthcare industry. The H3 results show that AI enables the combination of physical and digital components to produce new market offerings, services, and products, generate new business models and processes, and increase the DI process for hospitals [
2].
AI helps DI in hospitals by building, reconfiguring, and integrating external and internal skills to deal with a fast-changing environment [
21]. Furthermore, H4 of this research presents a positive linkage between the IN and DI. The findings validate the statistically supported relationship between INs and DI. Previous research has also suggested that through DI; INs provide access to various novel information resources and capabilities, as well as interaction among artists, which boosts innovativeness in firms [
31]. H5 of our study presents a positive relationship between DI and IN’s. The study about H5 showed that DI enables organizations to collect and share information and knowledge, improve IP, and adapt to new e-market trends [
32]. It increases organizations’ internal innovation advantages through product improvement and new product development processes that lead to improved IP. DI can boost an organization’s competence in designing and developing new products and enhancing its IP [
9]. Part 6 of our study proposes the mediating role of DI in the relationship between AI and IP.
These results showed that DI is a growing phenomenon for business firms due to its connection with AI in business concerns for increasing IP through new innovative knowledge and information [
38]. Organizations’ capacity to use and acquire AI resources and knowledge linked with DI can positively influence firms’ (hospital)IP [
4]. These findings indicated that DI is a growing phenomenon for business firms because of its relationship with AI in business concerns for increasing IP through new innovative knowledge and information [
38]. The ability of organizations to use and acquire AI resources and knowledge related to DI can positively influence firms’ (hospital)IP [
4]. Therefore, DI acts as a bridge between AI and IP and plays an important and valuable role for AI in increasing and improving the IP of firms. Hence, H6 of our study is supported. Finally, our research demonstrates how DI mediates the relationship between INs and IP. The findings indicate that the IN assists hospitals in acquiring additional information about ideas, innovative methods, and knowledge through DI in order to improve their IP [
43]. It facilitates hospitals’ knowledge acquisition for the growth of innovative products, the quick implementation of the latest emerging technologies, and the recruitment of their resources to enhance IP [
44]. In conclusion, the mediating role of DI has been proven through the findings of our study. From the findings of all previous studies, we recognized that they used different variables to partially examine their outcomes on IP and frequently used one variable that affected the innovation performance of an organization. Overall, this study model is comprehensive, unique, and adds to prior literature knowledge by investigating IN, AI adoption, and the role of DI in the achievement of innovation performance.
5.1. Theoretical Implications
This study supports the idea that DI has a significant role in determining IP for the healthcare sector in the context of AI and innovation networks. In the existing literature, only a few studies focused on how AI and INs enhance IP in the healthcare industry. This study looks into how AI and INs might boost the IP of the healthcare industry. Second, this study creates a framework for evaluating the performance of business innovation that shows how the interaction of several elements, such as AI, INs, and DI, can enhance the performance of business innovation in the healthcare sector. The third implication of the research at hand is the investigation of Ins and AI for enhancing DI in the healthcare sector. As a necessary condition for DI and IP, this research focuses on the gap between AI and IN’s. Fourth, existing literature explains that AI and INs are critical to firms’ innovation processes and performance; however, earlier studies have concentrated on how AI affects IP. In this study, we investigated and backed up the idea that DI has a mediating influence on the effectiveness of innovation. The importance of DI as an indicator of intellectual property has drawn the attention of many researchers. Digital innovation had a significant impact on IP as a result of AI and the IN. The current study supports the idea that DI serves as a mediator between AI, INs, and IP. Our study aims not only to illustrate how AI and INs affect IP but also to explain why DI and IP with AI and INs are enhanced.
5.2. Practical Implications
This study makes some significant recommendations that hospital owners, practitioners, and hospital administration should put into practice. First, this study proposes that with the aid of IN abilities focused on mobilization and the integration of AI technology and human resources, the healthcare sector can enhance its innovation performance within the hospital. As a result, owners and senior management should concentrate on the development of innovation networks for improving hospital IP, allowing the general public to access state-of-the-art medical facilities. Second, the study contends that INs and AI are important pre-requisites and predictors of DI. In the healthcare sector, IN development and AI adoption have become significant potential factors to promote the critical competitive benefits of innovation performance. Therefore, hospitals must concentrate on AI development and enhance their IN, which in turn will raise DI and IP levels. Doing so will help them become more capable of achieving IP. Thirdly, to enhance the state-of-the-art facilities at hospitals, the government should ask hospital management and owners to integrate and improve their innovation network and implement advanced digital innovation practices in their daily operations to ultimately support the innovation performance of the healthcare industry. To increase innovation performance, innovation network implementation first encourages organizations to support digital innovation practices through AI adoption activities that protect and sustain innovation performance. Therefore, both government and enterprises at an organizational level can encourage innovative practices. Besides the economic support, they must promote innovative practices in enterprises by offering incentives in the form of subsidies, depreciation allowances, and tax exemptions.
5.3. Limitations and Future Research Directions
This paper’s theoretical and methodological restrictions offer opportunities for future study. Firstly, collecting cross-sectional data at different points in time might create a CMB issue; however, current research reveals that the innovation performance of the healthcare sector was determined through an innovation network, which can control the CMB impact. Therefore, future researchers must consider mixed method approaches to investigate the relationship between the innovation network and innovation performance results for a more inclusive analysis. Secondly, in this research, we considered digital innovation as a mediator between IN, AI adoption, and IP links. Although future research should use other psychological and social concepts, such as management trust, and work-life balance, moderated-mediation models must be investigated for testing the association between IN and IP, potentially offering a better understanding of their relationship. Thirdly, in this study, a quantitative research method was used for data collection; however, future studies should use a qualitative or longitudinal study method for data collection. Lastly, current research targeted CEOs, administration, and management; however, to gain a further comprehensive portrait of innovation performance at the organizational level, upcoming research should regard lower-level employees, including technical, HR, and personnel staff.