Use of a Living Lab Approach to Implement a Smoke-Free Campus Policy
Abstract
:1. Introduction
- Real-life environments in which to experiment;
- Stakeholders who collaborate;
- Activities that are facilitated rather than managed;
- Business models and networks that explore feasibility;
- Methods, tools and approaches that are relevant to measuring human behaviours;
- Challenges related to the type of LL;
- Outcomes, both tangible and intangible;
- Sustainability of a project’s responsibility to the community in which it operates.
1.1. Study Aims & Objectives
1.2. Objectives
- To assess adherence to a smoke-free zones policy and a subsequent smoke-free campus policyby comparing the average numbers of observed smokers at baseline (May 2016) to those observed between July 2016 and February 2020. Adherence was defined as the average reduction in the number of observed smokers from baseline.
- To assess compliance by analysis of the responses from smokers to smoke-free ambassadors’ requests to comply. Compliance was defined as the proportion of smokers who complied when reminded of the policy.
- To assess the usefulness of a LL approach by comparing the actions undertaken by the university in proposing and implementing smoke-free policies with Hossein et al.’s [33] eight LL characteristics.
2. Materials and Methods
2.1. Study Design
2.2. Setting
Study Site | Brief Description |
Central Social Area | Area with outdoor seating beside building containing café, library, lecture theatres, offices; green space on which people gather during dry weather; a tourist attraction with approximately 1 million visitors per annum; area in front of post-graduate reading room with portico and steps. |
Nursery | Area around childcare facility, health centre, and student residences. |
Sport | Areas outside Sports Centre, faculty offices, lecture theatres, offices, and student residences. |
2.3. Study Population
2.4. Intervention Description
- Communications: the policy was communicated to the university via a smoke-free website, email, signs and posters on campus, advertising of new smoke-free ambassador roles, ongoing social media, and on-campus information screen campaigns.
- Ambassador programme: 13 postgraduate student ambassadors were recruited to facilitate direct observation of smokers.
- Events: launch events promoted the policy; novelty events raised awareness, e.g., cigarette-shaped pinata events, sports club healthy library events, a healthy messages competition, a “count how many butts are in the jar to win a prize” competition, workshops on why the university was smoke-free, smoking voting bins which invited smokers to dispose of their cigarette butts in column A or B with each butt being counted as a vote for a novelty category [38].
- Support to quit: stop smoking courses twice a year.
- Open approach: students and staff were invited to contribute to the initiative via teaching and communications.
- Monitoring: the Tobacco Policy Committee met twice per year to monitor adherence and compliance and to recommend actions to support the policy.
2.5. Data Collection and Process
2.6. Outcome Measures
Adherence and Compliance
2.7. Analysis
2.7.1. Adherence and Compliance
2.7.2. Comparison with LL Approach
3. Results
3.1. Adherence to Smoke-Free Policies
3.1.1. Observed Smokers May 2016–February 2020
Date: Action | No. Checks | No. Observed Smokers | Average Observed Smokers Per Check | Average Reduction from Baseline in Observed Smokers | Average % Reduction from Baseline in Observed Smokers |
---|---|---|---|---|---|
May 2016 | |||||
Baseline data | 9 | 51 | 5.7 | n/a | n/a |
Action Phase I July 2016–April 2017 | |||||
Smoke-free zones pilot year 1 | 939 | 1132 | 1.2 | 4.5 | 79% |
May 2017–April 2018 | |||||
Smoke-free zones pilot year 2 | 747 | 772 | 1.0 | 4.6 | 82% |
Negotiation Phase May 2018–February 2019 | No data taken | ||||
Smoke-free zones pilot complete | |||||
Applying for smoke-free campus | |||||
Action Phase II March 2019–February 2020 | |||||
Smoke-free campus year 1 | 721 | 1005 | 1.4 | 4.3 | 75% |
July 2016–February 2020 | |||||
Mean for entire follow-up period | 802 | 970 | 1.2 | 4.5 | 79% |
3.1.2. Observed Smokers by Study Site
Baseline 13 May 2016 | No. Checks | No. Observed Smokers | Average Observed Smokers per Check | Average Reduction from Baseline in Observed Smokers | Average % Reduction from Baseline in Observed Smokers |
---|---|---|---|---|---|
Central Social Area | 3 | 38 | 12.7 | n/a | n/a |
Nursery | 3 | 3 | 1.0 | n/a | n/a |
Sport | 3 | 10 | 3.3 | n/a | n/a |
Overall | 9 | 51 | 5.7 | n/a | n/a |
Action Phase I Smoke-free zones pilot year 1 | No. checks | No. observed smokers | Average observed smokers per check | Average reduction from baseline in observed smokers | Average % reduction from baseline in observed smokers |
Central Social Area | 313 | 1030 | 3.3 | 9.4 | 74% |
Nursery | 313 | 18 | 0.1 | 0.9 | 94% |
Sport | 313 | 84 | 0.3 | 3.1 | 92% |
Overall July 2016–April 2017 | 939 | 1132 | 1.2 | 4.5 | 79% |
Smoke-free zones pilot year 2 | No. checks | No. observed smokers | Average observed smokers per check | Average reduction from baseline in observed smokers | Average % reduction from baseline in observed smokers |
Central Social Area | 249 | 710 | 2.9 | 9.8 | 77% |
Nursery | 249 | 23 | 0.1 | 0.9 | 91% |
Sport | 249 | 39 | 0.2 | 3.2 | 95% |
Overall May 2017–April 2018 | 747 | 772 | 1.0 | 4.6 | 82% |
Negotiation Phase May 2018–February 2019 | No data taken between smoke-free zones | ||||
pilot and smoke-free campus implementation | |||||
Action Phase II Smoke-free campus year 1 | No. checks | No. observed smokers | Average observed smokers per check | Average reduction from baseline in observed smokers | Average % reduction in observed smokers from baseline |
Central Social Area | 241 | 823 | 3.4 | 9.6 | 73% |
Nursery | 240 | 46 | 0.2 | 0.8 | 81% |
Sport | 240 | 136 | 0.6 | 2.8 | 83% |
Overall Mar 2019–February 2020 | 721 | 1005 | 1.4 | 4.3 | 75% |
3.2. Compliance Amongst Smokers Reminded of the Policy
Date: Action | Complied (n) | Did Not Comply (n) | Did Not Approach (n) | Total (n) | Complied (%) |
---|---|---|---|---|---|
Action Phase I July 2016–April 2017 | |||||
Smoke-free zones pilot year 1 | 1033 | 93 | 6 | 1132 | 91% |
May 2017–April 2018 | |||||
Smoke-free zones pilot year 2 | 743 | 29 | 0 | 772 | 96% |
Negotiation Phase May 2018–February 2019 | No data taken | ||||
Smoke-free zones pilot complete | |||||
Applying for smoke-free campus | |||||
Action Phase II Mar 2019–February 2020 | |||||
Smoke-free campus year 1 | 834 | 165 | 6 | 1005 | 83% |
Overall July 2016–February 2020 | 2610 | 287 | 12 | 2909 | 90% |
3.3. Adherence versus Compliance
3.4. Comparison of Living Lab (LL) Characteristics to Actions Undertaken
LL Characteristic Description from Hossein et al. [33] | Examples of Actions Taken by This University, and/or Outcomes of Those Actions Relevant to LL Characteristic | Was the Characteristic of the LL Useful to This University? |
---|---|---|
1. Real-life environments in which to experiment, develop, co-create, validate, and test existing products, services and systems, as well as develop new products and services with stakeholders. | In 2013, before changes were made to the physical space, baseline data were collected on smoking prevalence [29]. About 19% of students smoked; 12% occasionally (non-daily) and 7% daily. In 2014, after a year-long consultation on becoming smoke-free, support for a smoke-free campus was 56%, n = 867, amongst undergraduates, 71%, n = 199, amongst post-graduates, and 76%, n = 427, amongst staff [30]. The Students’ Union did not support becoming smoke-free. Two years of negotiations between the Tobacco Policy Committee and the Students’ Union resulted in a smoke-free zones pilot from July 2016 to May 2018. A smoke-free campus was established in May 2019. | Yes. The university campus offered a real-life environment with physical, organisational, and human resources that could be utilised to develop and test policy innovation. |
2. Stakeholders who collaborate and may be drawn from business, research and education, public administration, civil society/users. | In 2013, a Tobacco Policy Committee was established with representation from the university Health Service, School of Medicine, Communications, Registrar, College Secretary, Chair of the Group of Unions, Human Resources, Students’ Union, Graduate Students’ Union, School of Dental Science, Safety Office, and Student Ambassadors. | Yes. The policies could not have been implemented without contributions from stakeholders across the University. |
3. Activities that are facilitated rather than managed because they do not assume any authority over the individual participants, and they are considered an ongoing business activity. | Communications: From 2016–2020, all-university emails were sent at the beginning of each academic year to remind of smoke-free policy, advertise stop smoking courses, and recruit ambassadors. In 2016/2019, 23 signs and 14 posters were installed on campus. From 2016–2020, posts were uploaded to campus screens and social media five times per year, e.g., [39,40,41,42,43,44]. The 2019 launch was reported in the media [45,46]. Smoker interactions: From 2016–2020, 2909 smokers received face-to-face reminders of the policy from smoke-free ambassadors. Twenty smokers per annum attended stop smoking courses. Smoke-free ambassadors were trained each year from 2016 to 2020 (14 in total). Events: 100 people attended a 2018 policy promotion event with a cigarette-shaped piñata [47]. >1000 people entered a 2018 “count how many butts are in the jar to win a prize” competition [48,49]. 415 viewed an online comedy debate about the policy in 2021 [50]. From 2016 to 2019, eight Healthy Library events were hosted by sports clubs encouraging active breaks rather than cigarette breaks-attended by 150 per year. | Yes. Because the smoke-free policy requested rather than required compliance, it was appropriate for a LL. The LL approach facilitated student and staff ideas for activities to support smoke-free policies and the activities could be incorporated into ongoing university activity. |
4. Business models and networks that explore the feasibility of a business model of complex solutions in real-life contexts; LLs show various types of business models and network structures. | Business model: From 2016–2020, the total initiative cost over €150,000 plus in-kind contributions. In 2016, the University Board allocated €10,800 to install signs and smoking shelters on campus [51]. In 2018, a further €26,000 for signs and shelters was allocated on becoming a smoke-free campus [52]. The ambassador programme ran each year costing approx.€4000. A health promotion officer (MM) [53] coordinated the initiative as approximately half of her role. Networks: As well as formal networks like the Tobacco Policy Committee, networks were formed to complete specific tasks, to write publications, or to create student projects. | Yes. By staff and students incorporating their smoke-free activities into ongoing work and study, the LL approach offered a feasible means of implementing smoke-free policies and facilitated networks like the Tobacco Policy Committee and student groups completing tasks. |
5. Methods, tools and approaches that are relevant to measuring human behaviours and interactions and provide an environment of innovation in which to engage all relevant stakeholders in different phases to co-create value. | Data Collection: From 2016–2020, on average 79% adherence was achieved and 90% complied when reminded of the policy. Publications: In 2017 and 2021, respectively, data on baseline prevalence of smoking [29] and social smoking amongst the student population [4] were published. Embedding in the Curriculum: Projects completed by students as part of their coursework included: “No if or butts campaign” in 2019 [54] aimed at reducing cigarette butt waste (business students); attitudes to social smoking [4] (medical students); from 2018–2020, social media and social marketing campaigns on smoking (medical and social marketing students) [44]; guest lectures on delivering the policy were delivered to over 100 students per year (psychology students). | Yes. The collection of quantitative and qualitative data using smoke-free ambassadors was relevant to measuring smoking behaviour. Furthermore, asking staff and students to incorporate the smoke-free policy into their teaching, research, work, or study engaged relevant stakeholders in different phases to co-create value. |
6. Challenges related to the type of LL and the context in which it operates include temporality, governance and the sustainability and scalability of innovation activities. | Non-adherence to the policy was consistent throughout the initiative. While 79% (see Table 2) adhered compared with baseline, 21% did not. Temporality was a challenge. The election of new students’ union officers each year brought different levels of support. The different competencies and interests of stakeholders were challenging for governance. Scaling the initiative was also an issue. It was not always possible to take on all new ideas brought to the initiative by students and staff. | Yes. The LL approach’s anticipation of challenges is a useful means of setting expectations. |
7. Outcomes, both tangible and intangible. Tangible outcomes include designs, products, prototypes, solutions and systems, whereas intangible outcomes include concepts, ideas, intellectual property rights, knowledge, and services. | Tangible outcomes included the development of the LL approach described in this paper and, in particular, the development of a broader health promotion initiative in the university [55] with >100 partners working in groups on nine health topics: tobacco, sexual and reproductive health, mental health, healthy eating, alcohol and drugs, physical activity, workplace well-being, breastfeeding, and smarter travel [56]. Each working group uses the LL approach [57]. An intangible outcome was the discovery of high levels of social smoking in the university [4]. Another intangible outcome was the beginning of a better understanding of how students view smoking, as evidenced in the student ‘No Ifs or Butts’ campaign [54] which suggested that students may be more open to environmental anti-smoking messages than health ones. | Yes. This initiative achieved both tangible and intangible outcomes, as expected in a LL. |
8. Sustainability refers to a project’s responsibility to the community among which it operates. Sustainable innovation and living labs are closely related to each other. | Sustainability: The ‘No ifs or butts’ campaign [54] focused on messaging related to the environmental harm of cigarette production and waste as did a campaign by medical students that asked if the environment is a “victim” of tobacco [58]. Cigarette butt waste was also a focus of the smoking voting bins which allowed smokers to vote on novelty categories by disposing of their cigarette butt in column A or B [38], ongoing social media and on-campus campaigns, e.g., [43,59,60] and in an on-campus #ButtVase [48,49] competition. | Yes. Sustainability arose as a theme by facilitating student actions in the LL. |
4. Discussion
5. Strengths and Limitations
6. Conclusions
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Acknowledgments
Conflicts of Interest
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Date | Phase | Description |
---|---|---|
May 2016 | Baseline data | Data collected in three study sites pre-policy initiation. |
Action Phase I July 2016–April 2017 | Smoke-free zones pilot year 1 | Pilot policy initiated and weekly data collection in the three study sites commenced. |
May 2017–April 2018 | Smoke-free zones pilot year 2 | Weekly data collection continued. |
Negotiation Phase May 2018–February 2019 | Pilot complete. No data collected. | Negotiating for smoke-free campus. |
Action Phase II March 2019–February 2020 | Smoke-free campus year 1 | Smoke-free campus policy initiated, and weekly data collection resumed. |
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Mullin, M.; Allwright, S.; McGrath, D.; Hayes, C.B. Use of a Living Lab Approach to Implement a Smoke-Free Campus Policy. Int. J. Environ. Res. Public Health 2023, 20, 5354. https://doi.org/10.3390/ijerph20075354
Mullin M, Allwright S, McGrath D, Hayes CB. Use of a Living Lab Approach to Implement a Smoke-Free Campus Policy. International Journal of Environmental Research and Public Health. 2023; 20(7):5354. https://doi.org/10.3390/ijerph20075354
Chicago/Turabian StyleMullin, Martina, Shane Allwright, David McGrath, and Catherine B. Hayes. 2023. "Use of a Living Lab Approach to Implement a Smoke-Free Campus Policy" International Journal of Environmental Research and Public Health 20, no. 7: 5354. https://doi.org/10.3390/ijerph20075354
APA StyleMullin, M., Allwright, S., McGrath, D., & Hayes, C. B. (2023). Use of a Living Lab Approach to Implement a Smoke-Free Campus Policy. International Journal of Environmental Research and Public Health, 20(7), 5354. https://doi.org/10.3390/ijerph20075354