1. Introduction
The traditional pursuit of profit maximization by businesses has often exacerbated societal issues, such as environmental degradation, labor rights violations, and food safety concerns, creating challenges for sustainable growth. In response, businesses, particularly publicly listed ones, face growing pressure from stakeholders to integrate sustainable practices into their operations. One such practice is corporate social responsibility (CSR), which emphasizes a company’s obligation to its community. CSR has evolved significantly since its conceptual origins in the 1920s, gaining prominence as businesses try to balance financial objectives with broader stakeholder interests. Under the Triple Bottom Line (TBL) framework, CSR addresses economic, social, and environmental dimensions, aligning profitability with sustainability (
Peloza & Shang, 2011). While financial management remains critical for operational success (
Alexander & Buchholz, 1978), CSR has emerged as a complementary dimension that can enhance both reputation and financial outcomes (
Kumar, 2015).
CSR’s benefits extend beyond compliance to include voluntary strategies that enhance corporate reputation and financial performance. As CSR becomes a global phenomenon, nations have introduced campaigns and regulatory measures to encourage its adoption. CSR disclosures—which inform stakeholders about business practices affecting society and the environment—play a crucial role in enhancing transparency and accountability (
Gray et al., 1996;
Salehi et al., 2020). Research highlights the numerous societal benefits of CSR, including improved living standards, environmental conservation, and technological advancements, while businesses gain customer loyalty, investor confidence, and competitive advantages (
Bui & Huynh, 2020;
Van Nguyen et al., 2022). The various benefits illustrate how CSR has grown to become an integral component of contemporary business strategy. By addressing social and environmental concerns alongside financial goals, CSR empowers businesses to contribute to the broader societal good while fostering long-term success.
The banking sector, a cornerstone of Ghana’s economy, has historically demonstrated robust profitability, albeit recently challenged by events like the Domestic Debt Exchange Program (DDEP). With their extensive branch networks and heightened public visibility, banks are under greater social pressure to engage in CSR compared to other industries (
Cornett et al., 2016). Recognizing the strategic value of CSR, banks leverage such initiatives to mitigate risks, improve reputation, and secure long-term sustainability. CSR practices by Ghanaian banks often extend beyond compliance, reflecting a deliberate alignment with community development priorities. For example, banks frequently undertake CSR projects that involve building schools, hospitals, and clean water facilities, addressing critical societal needs (
R. E. Hinson & Adjasi, 2009;
R. Hinson et al., 2010). Such initiatives not only underscore the banks’ commitment to societal well-being but also enhance their corporate image and customer loyalty.
Notably, the financial sector in Ghana contributes significantly to the country’s GDP and employs a large portion of its population, placing banks in a unique position to drive sustainable development. Despite the growth and visibility of CSR in Ghanaian banks, empirical studies on its impact remain limited and inconclusive (
Maama, 2021). For instance, most studies examining the relationship between CSR activity and the performance of banks in Ghana report a positive link (
Anim et al., 2021;
Boachie, 2020;
Mensah et al., 2017). However,
Gasti et al. (
2019) find a negative relationship, and
Gatsi et al. (
2016) also report a negative relationship between CSR and financial performance in the long term when analyzing a broader sample of all firms listed in Ghana. Interestingly, both
Boachie (
2020) and
Maama (
2021) construct indexes of CSR activity—or ESG in the case of
Maama (
2021)—while
Gasti et al. (
2019) focus on CSR expenditures as their key measure. These divergent methodologies and findings underscore the need for further investigation into the complexity of the CSR–financial performance nexus.
We extend
Gasti et al. (
2019) by broadening the timeframe of analysis and employing different performance measures. While
Gasti et al. (
2019) assess financial performance using the ratio of market to book value, we utilize more conventional measures, such as return on assets (ROA) and return on equity (ROE), to provide a more comprehensive understanding. Additionally, whereas
Gasti et al. (
2019) control for growth using changes in interest income, we adopt a broader macroeconomic perspective by incorporating growth in Ghana’s GDP to capture industry-wide and economic effects. These methodological advancements enhance the robustness and relevance of our findings, contributing to a better understanding of CSR’s impact on financial performance.
Additionally, recent studies have emphasized the moderating effects of variables on the CSR–performance relationship (
Li & Zhang, 2019;
Ye et al., 2021). There is evidence, according to several researchers (
Christmann & Taylor, 2001;
Muller & Kolk, 2010;
Gu, 2012), that businesses engaged in international trade can more effectively carry out their CSR. Similarly, according to
Hernández et al. (
2020), the correlation between CSR and economic performance is stronger for larger firms. This study suggests that it is possible that the size of the bank can influence the relationship between CSR and financial performance. Larger banks, by virtue of their resources and stakeholder influence, may derive greater financial benefits from CSR compared to smaller institutions. Conversely, smaller banks might achieve comparable results through targeted CSR investments, raising questions about the moderating role of bank size. Understanding these differences is essential for developing tailored CSR strategies that maximize impact across banks of varying sizes.
The primary objective of this study is to examine the impact of CSR on the financial performance of listed banks in Ghana, with a specific focus on the moderating effect of bank size. We aim to clarify the relationship between CSR and financial outcomes while uncovering how bank size influences this relation. The study not only evaluates the direct impact of CSR on financial performance but also sheds light on the conditions under which CSR initiatives are most effective, providing actionable insights for banks striving to enhance their societal and economic contributions. This research provides valuable insights for academics, practitioners, and policymakers. For academics, it offers empirical evidence to enrich theoretical frameworks and spark further investigation into the factors influencing CSR outcomes. Policymakers can leverage these findings to design incentives and regulatory structures that promote sustainable banking practices. Banks, as key stakeholders, can utilize the results to optimize their CSR strategies, ensuring alignment with financial and reputational objectives. Moreover, the study addresses the practical challenges that banks face in balancing profitability with social responsibility, offering a framework for integrating CSR into their core operations.
The societal implications of this research are equally significant. CSR practices have the potential to drive sustainable development, particularly in emerging markets, like Ghana, where banks play a pivotal role in economic growth. By aligning corporate objectives with societal needs, banks can foster stronger community relationships, enhance customer trust, and contribute to national development goals. This study underscores how CSR can serve as a catalyst for economic and social progress, emphasizing the importance of strategic CSR investments for fostering sustainable growth. As CSR practices continue to evolve, their transformative potential for businesses, communities, and economies becomes increasingly evident. By illuminating the link between CSR and financial performance, this research provides a roadmap for leveraging CSR as a tool for achieving holistic development outcomes.
In summary, this research advances our understanding of CSR’s role in the banking sector, highlighting the impact of bank size on its effectiveness. The findings have practical implications for promoting sustainable growth within Ghana’s banking industry while addressing broader societal challenges. By exploring these critical intersections, the study contributes to the growing body of knowledge on CSR and offers actionable insights for building a more inclusive and sustainable financial ecosystem.
The reminder of this paper is organized as follows. The theoretical framework, literature review, and hypothesis development will be covered in
Section 2.
Section 3 will also address the methodology, research design, sample, and data sources. The results of the study will be discussed in
Section 4. Finally, conclusions and recommendations will all be summarized in
Section 5.
3. Research Methodology
3.1. Sample and Data
This study focuses on Ghana’s banking sector, specifically institutions listed on the Ghana Stock Exchange (GSE). The selection of this population addresses gaps in prior research and is particularly relevant given the limited use of banks as case studies in CSR research, which often focuses on manufacturing and other sectors. The choice of the banking industry is significant due to the critical role banks play in economic development. To ensure the inclusion of reliable and accurate data, we employed convenience sampling. All GSE-listed banks operating from 2010 to 2023 were included in the study sample. During the study period, six commercial banks listed on GSE had published the necessary data. The selected timeframe reflects data availability on CSR expenditure and related publications for all sampled banks, making the analysis comprehensive and relevant.
The research data was sourced from the financial reports of the sampled banks. Excel was used to organize the data, and the dependent variables were Return on Equity (ROE) and Return on Asset (ROA), while the independent variable was the amount spent on CSR. Use of CSR expenditures, available from Ghanaian banks, is a direct measure, and its use means that there is no need to construct an index with arbitrarily assigned weights or to rely on ratings agencies. Additional variables, like capital adequacy, economic growth, and bank size, were also added to the variables. The financial report’s data are quantitative, and it covers the years 2010 to 2023. For analysis, E-Views was used to evaluate the quantitative data. The analysis displays a descriptive summary of the variables, correlation, and regression.
3.2. Model Specification
The aim of this study is to investigate the possible effect of CSR spending on banks’ financial performance, while also analyzing the moderating effect of bank size. In order to determine the association, this study uses the panel data technique. Comparing the panel data technique to the cross-sectional and time-series approaches has shown it to be superior over time, more convincing, and accurate in terms of the research’s outcome and findings. This is largely because the panel data technique is able to combine the benefits of both cross-sectional and time-series approaches while also mitigating their disadvantages. According to
Stock and Watson (
2001), the panel data technique helps adjust for variables that have been left out and addresses the variables unique to each bank, allowing for both long- and short-term effects. Thus, the application of the panel data technique mitigates the drawbacks of using the cross-sectional or time-series approaches separately. For this investigation, the panel data methodology is appropriate due to a few benefits. The methodology makes the assumption that many companies are heterogeneous, with widely differing elements, a greater degree of freedom, and fluctuation in data. Consequently, the general form of the model is:
where
L = Log
= Financial performance for bank i at time t;
= Corporate social responsibility expenditure for bank i at time t;
= Bank size for bank i at time t;
= Interaction term of between CSR and bank size (log-transformed);
= Vector of control variables firm i at time t;
, = Bank specific effects;
= Time specific effects;
it = Error terms at time t.
Since the variables were log-transformed, some adjustments were made to variables with zero and negative observations. For zero observations, they were changed to values of one. For negative observations, they were dropped from the data. Hence, some missing values are present.
Figure 1 integrates three core theoretical perspectives—stakeholder theory, legitimacy theory, and the resource-based view—to illustrate how CSR expenditure (LCSR) and bank size (LBS) jointly shape financial performance (LFP). On the left, CSR expenditure is linked to the development of intangible resources, such as stakeholder trust, reputation, and brand equity, reflecting how socially responsible initiatives can align with stakeholder expectations and strengthen a bank’s legitimacy. On the right, bank size is associated with stakeholder pressures, visibility, and resource availability, highlighting that larger institutions may have greater capacity to implement and leverage CSR activities, whereas smaller banks could face more constraints.
The moderating effect of size on the CSR–performance relationship is captured by the interaction term (LCSR × LBS), signifying that the benefits of CSR may vary based on the scale and reach of the bank. These intertwined factors ultimately drive outcomes captured under the Triple Bottom Line—encompassing social, ecological, and economic dimensions—which includes financial performance (LFP). At the bottom of the framework, control variables, such as capital adequacy (CAP) and GDP growth (GDPG), account for bank heterogeneity and wider market conditions, ensuring that the analysis addresses contextual factors that can influence how CSR and bank size impact overall performance.
3.3. Variables
Appendix A summarizes the definition of our main variables. Financial performance is the dependent variable for this study. Two dependent variables were assessed for this study: ROE and ROA. ROE is obtained by dividing a company’s net income by shareholders’ equity. Put another way, it measures the profits made for each dollar that investors invest. ROA is a measure of how well bank managers manage their assets to produce profits (
Davydenko, 2010). This is calculated by dividing the bank’s net profit after taxes by the entire amount of assets it has. A higher return on assets (ROA) suggests that management is using funds more wisely and efficiently. It has been a trusted and very helpful measure of banks’ financial health for a very long time. For this study, ROA was chosen since it was found that some banks reported positive ROE in some periods despite reporting negative values for both total equity and net profit. The interpretation of ROE is different in these cases.
Following
Gasti et al. (
2019), we focus on CSR expenditures as our key independent variable. The size of a bank reveals its magnitude.
Dang et al. (
2018) conducted a review of 100 prominent empirical articles published in finance, accounting, and economic journals. The results indicated that the three most commonly used indicators of business size are total assets, total sales, and market value of equity. Nonetheless, total assets are the most often used and favored metric of business size by authorities in the banking sector. It summarizes the amount of a bank’s operations, assesses the firm’s resources, and has a clear, comparable definition (
Schildbach, 2017). It is biased in terms of valuation, particularly with regard to certain asset classes. The internet superhighway’s advancements in technology and the evolution of one branch have made it unnecessary for banks to expand their branches, which has limited the amount of assets they may own. Large banks often tend to have access to funding, which comes at a lower cost. This variable is therefore selected since the ability of the bank to undertake diversification will largely depend on the availability of resources or its asset base. The log of total assets value is used to measure bank size.
3.4. Estimation
3.4.1. Unit Root Tests
Unit root testing is a useful tool for determining the order of integration in econometric data analysis. Stationarity is essential to this investigation because non-stationary time-series variables are known to yield statistical results that are inaccurate for inferences and hence have reduced predictive ability. This is important because the integration order tells you which statistical estimator to use to prevent spurious regression. According to
Granger and Newbold (
1974) and
Engle and Granger (
1987), spurious regression estimates frequently result in inflated performance statistics, which leads to a high prevalence of Type 1 errors among researchers. Consequently, two types of panel unit root tests were run: Levin, Lin, and Chu’s (
Levin et al., 2002) (LLC) test, which assumes a common unit root process, and Im, Pesaran, and Shin’s (
Im et al., 2003) test (IPS) and
Maddala and Wu’s (
1999) Fisher-type ADF and PP tests, which assume individual unit root process. The null hypothesis for these tests is the presence of a unit root. A
p-value less than 0.05 provides more evidence to reject the null hypothesis and conclude stationarity.
3.4.2. Panel Autoregressive Distributed Lag (ARDL) Model
Pesaran et al. (
2001) proposed the panel autoregressive distributed lag (ARDL) model. It is possible to generate a mixture of integrated variables of order 0, 1, 2, or more after the stationarity tests. This means that testing for cointegration under a framework is necessary. Cointegration tests permit us to ascertain long run relationships that exist among the variables. The ARDL model offers several advantages relative to other models. The ARDL does not require the same order of integration of variables as other modes do in order to test for cointegration. Whether the variables are integrated to order 0, order 1, or partially to orders 0 and 1, the ARDL model enables researchers to evaluate long-run correlations (
Sanusi et al., 2019). The ARDL model may provide both short-run and long-run coefficients for conclusions while also being suited for small sample numbers. With Akaike Information Criteria automatically choosing the maximum lag length, the general ARDL equation is given as:
where LROA is the log of return on assets, X denotes all the independent variables, while γ and
represent the short-run coefficients of dependent and independent variables, respectively. The subscripts i and t stand for cross-section and time, respectively, β stands for long-run coefficients,
stands for fixed effect, and
is the error term. The estimation of this ARDL model is based on the Panel Pooled Mean Group (PMG) ARDL estimation.
3.4.3. Cointegration Test
Long-term relationships between the variables in the ARDL model can only be determined by a cointegration test. To examine the cointegration (interdependence) of the variables in this regard, the
Kao (
1999) cointegration approach was employed. The strategy was selected because Kao’s test had a higher power than other panel cointegration tests, according to
Gutierrez’s (
2003) comparison of the power of several panel cointegration test data. The null hypothesis for this test is ‘no cointegration’. The null hypothesis is rejected if the
p-value is less than 0.05. In contrast, we fail to reject the null hypothesis if the
p-value is higher than 0.05. In the event that the null hypothesis is rejected, the error correction model is estimated. This is given by the error correction term (ECT) in Equation (2) as:
(
−
), with Φ representing the group specific speed of adjustment.
5. Conclusions
5.1. Summary of Findings
The research focuses on the impact of CSR on the financial performance of banks listed on the Ghana Stock Exchange and how this relationship is moderated by bank size. The study explores the relationship between firm performance and CSR activity. CSR expenditure is used to capture bank CSR activities, and control variables used are bank size, capital adequacy, and GDP growth. The performance variable was proxied with return on assets. The study used annual bank-level data spanning 2010 to 2023 analyzed with a PMG/Panel ARDL model. Bank-level data were collected from annual reports while macroeconomic data were collected from the World Development Indicators (WDI).
In the simple model, the CSR variable, the variable of interest in this study, was found to be significant and negatively related to ROA in the long run, consistent with findings in
Giannopoulos et al. (
2024). This supports hypothesis H1 that CSR is associated with banks’ financial performance. Capital adequacy was significant and positively related to the return on assets in the short and long runs. GDP growth was also significant and negatively related to the return on assets in the long run, although insignificant in the short run. That might suggest the Friedman view that spending on CSR is a cost without benefit.
Our main finding is the mediating effect of bank size on CSR expenditure. In our simple model without interaction, we find that both CSR and bank size negatively related to financial performance in the long run, However, when we interact bank size with CSR expenditure, we find the interaction term to be positive. This supports hypotheses H2 that bank size moderates the impact of CSR expenditures on financial performance. That means that as bank size increases, the negative impact of CSR expenditure on firm performance is reduced, and in fact, ultimately becomes positive for the banks in our sample period. This moderating role indicates that larger banks see a reduction in the negative impact of CSR on financial performance. For our sample, the range of bank size for which CSR may have a negative effect on financial performance lies somewhere below the range from GHC 3276.36 million to GHC 3922.52 million. Banks larger than the upper end of the range display a positive relationship between CSR expenditures and financial performance.
We find that simple result that increases in CSR expenditure appear to reduce financial performance (ROA). However, once we condition on bank size, this negative effect is diminished with increases in bank size. The larger banks display economies of scale. These scale economies may be realized along several dimensions, including allowing the banks to be able to gain standing with governments, investors, and a community that may bring some economic benefit to the firms. We also find a positive relationship between capital adequacy and ROA. This may be attributed to the improved risk absorption capacity associated with a higher capital adequacy ratio. A stronger capital position reduces the likelihood of financial distress, enhances investor confidence, and may lower the bank’s risk-adjusted funding costs. Additionally, well-capitalized banks may have greater flexibility in asset allocation, allowing them to pursue more profitable lending opportunities, which in turn supports higher returns on assets.
5.2. Policy Recommendations
The findings suggest that certain variables should be closely monitored by banks listed on the Ghana Stock Exchange, as they have the potential to have a positive or negative effect on their financial performance. The study’s conclusions suggest that banks should realize that CSR performance should be carefully planned and implemented to improve bank performance rather than being seen as a pointless addition. To be more effective, banks should evaluate how well CSR programs are strategically aligned with bank objectives. Furthermore, researchers should focus on whether the short-term relationships last over time, rather than just focusing on the short-term position of CSR as it is currently practiced. Diseconomies of scale can cause problems for banks in terms of financial performance if not curtailed. As the banks expand, it is necessary to make efforts to improve managerial and organizational effectiveness. This can help reduce the diseconomies of scale. As much as there is a rising concern about sustainability among banks, they should generally scale up all aspects, especially in size, so as to gain the benefits that could accrue from CSR. It would be best for banks to keep assets above GHC 3922.52 million while engaging in strategic CSR.
As a policy goal, recommending that banks increase in size may assist in terms of CSR, as long as growth in bank size does not reduce the sector’s competitiveness, itself an important goal. This is of some concern as Ghana’s banking sector suffers from scale limits given the size of Ghana’s economy and population. If growth in bank size comes at the cost of reduced numbers of banks, it will lead to a more monopolistic sector. This will lead to improved bank performance but at the expense of customer welfare. Therefore, growth in bank size should be generated from increased international operations. Policy makers should therefore be concerned with growth in individual banks through mergers and acquisitions. These activities alone would likely be detrimental to customers. Future research should also address banking competitiveness and how competition mediates the CSR-financial performance link.
Also, it is recommended that banks should be intentional in keeping their capital adequacy ratio high. In addition, the negative effect of economic growth on bank performance can be reduced if the macroeconomic indicators, like inflation and exchange rate, are stabilized, but those variables are mostly exogenous to the banks, unless the banking sector itself has influence with the government over its setting of macroeconomic policy.
5.3. Limitations and Future Research
Our study has limitations. First, and most obviously, we explore banking in one country, Ghana. To the extent Ghana is unique will limit the applicability of our results more generally. But we think the results are useful and extend beyond the one country. Data availability limits the timeframe of study. There is no evidence to suggest our study period is exceptional in any way, but regardless, inferences out of sample should be made cautiously. We rely on CSR spending as our measure of CSR. Our data do not disaggregate CSR spending by category. Therefore, we are not able to draw inferences on or make recommendations about the form in which CSR activity is most effective for the banks’ financial performance. It is particularly important to further investigate this channel because while we find bank size is an important determinant, we do not know how the larger banks in Ghana are allocating resources for CSR activities. Studying how banks in Ghana manage their CSR expenditures is a recommended next research goal. It is possible and likely that results from the larger body of work on CSR is relevant here. An approach that prioritizes CSR on employee and governance issues may be most important, but that is merely conjecture.