2.1. Construction of the Index System
The modern study of international competitiveness emerged in the 1980s, when international trade showed more pronounced features of liberalization. Therefore, the US Industrial Competition Commission and some scholars explicitly took the liberalized market economy as a part of the definition of international competitiveness [
16,
17] and believed that the free market was a prerequisite for countries to participate in international trade and competition. However, the onset of the 2008 financial crisis, the 2018 trade frictions between China and the United States, the 2020 COVID-19 pandemic, the 2022 US Chip Act, and the continued growth of national priority strategies in Western countries have increased multilateral or bilateral trade uncertainties. Then, the international trade environment entered an era when liberalism and the market economy were the main themes [
18], and local trade uncertainty increased significantly [
19]. These changes go beyond the “free and favorable market environment” or “international free trade conditions” clearly defined by the modern concept of international competitiveness [
16,
17], and affect the prerequisites for the participation of countries in international trade and competition to a certain extent. Based on the fact that the uncertainty of the local trade environment has increased and its impact is significant [
19], we argue in this paper that the connotation of international competitiveness should be expanded and the method of assessing international competitiveness should be improved to obtain a scientific and objective assessment of international competitiveness.
This study revises the concept of international competitiveness in light of the impact of uncertainty in the trade environment and the connotation of international competitiveness; hence, international competitiveness can be defined as “the ability of a country’s specific products or industries to adapt to the international trade situation, to provide more products that meet the needs of consumers in international markets with their relatively higher production, and to stabilize their market share or make a sustainable profit”. Unlike other definitions [
16,
17], the above definition focuses on the ability of international competitiveness to adapt to the uncertainties of the trading environment, that is, the ability to adapt and sustain development in the presence of local uncertainties. This is concretely reflected in the requirement for stability and continuity in the development process of international competitiveness in an environment of uncertainty [
20]. Stability is a higher criterion of international competitiveness in the spatial dimension, expressed as higher survival and profitability under uncertainty, and sustainability is a higher criterion of international competitiveness in the temporal dimension, expressed as more stable market share and profitability under uncertainty.
Based on the previous discussion, we believe that it is necessary to improve the system of international competitiveness evaluation indicators to reflect the connotations and characteristics of international competitiveness under uncertainty. Therefore, this paper refers to the existing evaluation indices [
3,
11] and adds market stability and sustainability indices to reflect the capacity for survival and sustainability under uncertain situations with spatial and temporal dimensions.
Table 1 shows the index system of international competitiveness in terms of uncertainty in the trade environment, specifically divided into market competitiveness and advantageous competitiveness. Market competitiveness is the strong market performance of international competitiveness, and advantageous competitiveness is the specific performance of international competitiveness to meet the needs of consumers.
To fully reflect the various dimensions of market competition, this paper subdivides market competitiveness into four metrics: market breadth, market depth, market stability and market sustainability. Market depth reflects the dimension of the volume of trade in forest products, indicated as the international market share of the export size of forest products, with a larger market share indicating a higher market position.
Market breadth reflects the ability to build trade channels of forest products, indicated as the proportion of forest product exporting countries in the world. The more countries to which forest products are exported, the stronger the country’s ability to establish export channels and the greater the scope of export market space. Market breadth and depth reflect the static outcome of forest products participating in international competition, and market sustainability and market stability reflect the dynamic advantage of forest products participating in international competition, respectively.
Market sustainability is a dynamic outcome of international competitiveness in the time dimension and is used to measure the stability of forest product trade channels, expressed as the share of forest product export destination countries over three years in all export destination countries. A higher market sustainability indicates that the export channels for forest products are more tried and competitive and less susceptible to changes in the trade environment.
Market stability is a dynamic result of international competitiveness in the spatial dimension, expressed as the degree of deviation between the actual and expected values of forest product export size [
21], as shown in Equation (1), where
denotes the value of forest products exported from country
in year
, and
denotes the long-term trend value of forest products exported from country
in year
. The smaller the deviation of the actual value of forest product exports from the trend value, the stronger the sustainability of forest product exports in that country.
In this paper, we subdivided competitive advantage into three metrics: price advantage, quality advantage and technical advantage. Price advantage was expressed as the weighted average price of exported forest products, and reflected the combined cost of exported forest products; the lower the weighted average price, the more cost-effective and competitive the forest products. We obtained the average price of each product by HS code and then calculated the weighted average price of subcategory forest products weighted by their export scale. The quality advantage is measured by the Nested-Logit model [
22], shown in Equation (2), where
denotes the export share of forest products
in year
by country
in the world forest products exports,
denotes the price of forest products
,
denotes subcategory forest product
j’s share of
h,
denotes per capital GDP of country
,
,
and
are the coefficients of the variable, estimated from the nested logit model. The better the quality, the more competitive the forest product.
Technological advantage is expressed as technological complexity [
23], as shown in Equation (3), reflecting the technological level and international division of labor of forest products.
denotes the total amount of forest products
exported to country
,
denotes the total amount of forest products
exported, and
denotes the GDP per capita of country
. The greater the technological complexity, the more pronounced the relative technological advantage of forest products.
2.2. Samples and Data
In this paper, to accurately measure the international competitiveness of forest products, they were classified in eight categories [
24]: roundwood, wood chips, sawn wood, wood-based panels, wood products, wood pulp, paper products and their variants (referred to as wood-based paper products), and wood furniture. Their corresponding customs HS92 codes are as follows (
Table 2).
To better understand the main dynamics of changes in the international competitiveness of forest products in the world, we selected China, Germany, Canada, the United States, Sweden, Finland, Poland, Brazil, Russia and Italy between 2012 and 2021 as the research sample, which ranked among the world’s top 10 in regard to total annual exports of exported forest products and accounted for approximately 50 percent of the world’s total forest exports from 2012 to 2021.
We obtained export trade data of forest products exports in the above countries from the UN Comtrade database and the UN FAO statistics base on HS92, which covered the export value, quantity and export partner, and we obtained GDP data from the World Bank database. For the dollar-denominated indicators, we converted them to real values with 2012 as the base period. Then, the indicator values of the international competitiveness of forest products were calculated according to the indicators in
Section 2.1.