Contribution to the Sustainability Challenges of the Food-Delivery Sector: Finding from the Deliveroo Italy Case Study
Abstract
:1. Introduction
2. Conceptual Framework
3. Materials and Methods
3.1. The Case Study Approach
3.2. Company Description
3.3. Data Collection and Analysis
4. Results
4.1. The Competitive Environment and Sustainable Choices
4.2. Sustainability Orientation and Electro-Mobility
5. Discussion and Conclusions
6. Practical Implications, Limitations, and Future Research
Author Contributions
Funding
Acknowledgments
Conflicts of Interest
References
- Pan, S.; Giannikas, V.; Han, Y.; Grover-Silva, E.; Qiao, B. Using customer-related data to enhance e-grocery home delivery. Ind. Manag. Data Syst. 2017, 117, 1917–1933. [Google Scholar] [CrossRef] [Green Version]
- Agatz, N.A.H.; Fleischmann, M.; Van Nunen, J.A.E.E. E-fulfillment and multi-channel distribution–A review. Eur. J. Oper. Res. 2008, 187, 339–356. [Google Scholar] [CrossRef] [Green Version]
- Bjørgen, A.; Bjerkan, K.Y.; Hjelkrem, O.A. E-groceries: Sustainable last mile distribution in city planning. Res. Transp. Econ. 2019, 100805. [Google Scholar] [CrossRef]
- Food Delivery Report. 2002. Available online: http://fooddelivery.report/ (accessed on 20 July 2020).
- STATISTA. 2020. Available online: https://www.statista.com (accessed on 15 July 2020).
- Galati, A.; Moavero, P.; Crescimanno, M. Consumer awareness and acceptance of irradiated foods: The case of Italian consumers. Br. Food J. 2019, 121, 198–1412. [Google Scholar] [CrossRef]
- Galati, A.; Tulone, A.; Moavero, P.; Crescimanno, M. Consumer interest in information regarding novel food technologies in Italy: The case of irradiated foods. Food Res. Int. 2019, 119, 291–296. [Google Scholar] [CrossRef]
- Kilcast, D.; Angus, F. (Eds.) Reducing Salt in Foods: Practical Strategies; Elsevier: Amsterdam, The Netherlands, 2007. [Google Scholar]
- Ehrler, V.C.; Schöder, D.; Seidel, S. Challenges and perspectives for the use of electric vehicles for last mile logistics of grocery e-commerce–Findings from case studies in Germany. Res. Transp. Econ. 2019, 100757. [Google Scholar] [CrossRef]
- Hesse, M. The City as a Terminal: The Urban Context of Logistics and Freight Transport; Series the City as a Terminal: The Urban Context of Logistics and Freight Transport; Routledge: London, UK, 2016; Volume 36, pp. 211–240. [Google Scholar]
- Galati, A.; Siggia, D.; Crescimanno, M.; Martín-Alcalde, E.; Saurí Marchán, S.; Morales-Fusco, P. Competitiveness of short sea shipping: the case of olive oil industry. Br. Food J. 2016, 118, 1914–1929. [Google Scholar] [CrossRef]
- Baldwin, C.J. The 10 Principles of Food Industry Sustainability; John Wiley & Sons, Ltd.: Chichester, UK, 2015. [Google Scholar] [CrossRef]
- Gevaers, R.; Van de Voorde, E.; Vanelslander, T. Cost modelling and simulation of last-mile characteristics in an innovative B2C supply chain environment with implications on urban areas and cities. Procedia Soc. Behav. Sci. 2014, 125, 398–411. [Google Scholar] [CrossRef] [Green Version]
- Seebauer, S.; Kulmer, V.; Bruckner, M.; Winkler, E. Carbon emissions of retail channels: the limits of available policy instruments to achieve absolute reductions. J. Clean. Prod. 2015, 132, 192–203. [Google Scholar] [CrossRef] [Green Version]
- Visser, E.J.; Lanzendorf, M. Mobility and accessibility effects of B2C ecommerce: A literature review. Tijdschr. Econ. Soc. Geogr. 2004, 95, 189–205. [Google Scholar] [CrossRef]
- Heldt, B.; Matteis, T.; von Schmidt, A.; Heinrichs, M. Cool But Dirty Food?—Estimating the Impact of Grocery Home Delivery on Transport and CO2 Emissions Including Cooling. Res. Transp. Econ. 2019. Available online: http://www.elsevier.com/locate/retrec (accessed on 20 July 2020).
- Visser, J.; Nemotob, T.; Browne, M. Home Delivery and the Impacts on Urban Freight Transport: A Review. Procedia Soc. Behav. Sci. 2014, 125, 15–27. [Google Scholar] [CrossRef] [Green Version]
- Siikavirta, H.; Punakivi, M.; Kärkkäinen, M.; Linnanen, L. Effects of E-commerce on greenhouse gas emissions: A case study of grocery home delivery in Finland. J. Ind. Ecol. 2002, 6, 83–97. [Google Scholar] [CrossRef]
- Bloemhof, J.M.; Soysal, M. Sustainable food supply chain design. In Sustainable Supply Chains; Springer: Cham, Switzerland, 2007; pp. 395–412. [Google Scholar]
- Henriksson, M.; Berg, J.; Karlsson, J.; Rogerson, S.; Winslott Hiselius, L. Kopa mat online? Effekter av okad e-handel for person-och godstransporter i ett vaxande e-handelssamhälle. In VTI Report 977; Statens Vag-Och Transportforskningsinstitut: Linköping, Sweden, 2018. [Google Scholar]
- Rotem-Mindali, O.; Weltevreden, J.W. Transport effects of e-commerce: What can be learned after years of research? Transportation 2013, 40, 867–885. [Google Scholar] [CrossRef]
- Wygonik, E.; Goodchild, A. Evaluating the efficacy of shared-use vehicles for reducing greenhouse gas emissions: a US case study of grocery delivery. J. Transp. Res. Forum 2012, 51, 111–126. [Google Scholar] [CrossRef] [Green Version]
- Moorman, S.; Kansen, M. Naar Duurzaam Wegverkeer in 2050. Een Verkenning van Mogelijke Opties; KiM: Hague, The Netherlands, 2011. [Google Scholar]
- Menge, J.; Horn, B. Das Fahrrad im Wirtschaftsverkehr. In Handbuch der Kommunalen Verkehrsplanung 69Offenbach; VDE: Berlin, Germany, 2014. [Google Scholar]
- Rudolpha, C.; Grube, J. Cargo cycles in commercial transport: Potentials, constraints, and Recommendations. Res. Transp. Bus. Manag. 2017, 24, 26–36. [Google Scholar] [CrossRef]
- Leyerer, M.; Sonneberg, M.O.; Heumann, M.; Breitner, M.H. Shortening the Last Mile in Urban Areas: Optimizing a Smart Logistics Concept for E-Grocery Operations. Smart Cities 2020, 3, 31. [Google Scholar] [CrossRef]
- Dablanc, L. E-commerce trends and implications for urban logistics. In Urban logistics. Management, Policy and Innovation in a Rapidly Changing Environment; Browne, M., Behrends, S., Woxenius, J., Giuliano, G., Holguin-Veras, J., Eds.; Kogan Page Limited: London, UK; New York, NY, USA, 2019. [Google Scholar]
- Giacomarra, M.; Crescimanno, M.; Sakka, G.; Galati, A. Stakeholder engagement toward value co-creation in the F&B packaging industry. EuroMed J. Bus. 2019. [Google Scholar] [CrossRef]
- Thrassou, A.; Vrontis, D.; Crescimanno, M.; Giacomarra, M.; Galati, A. The requisite match between internal resources and network ties to cope with knowledge scarcity. J. Knowl. Manag. 2020, 24, 861–880. [Google Scholar] [CrossRef]
- Bettis, R.A.; Hall, W.K.; Prahalad, C.K. Diversity and performance in the multibusiness firm. Natl. Proc. Am. Inst. Decis. Sci. 1978, 210–222. [Google Scholar]
- Flatten, T.C.; Greve, G.I.; Brettel, M. Absorptive capacity and firm performance in SMEs: The mediating influence of strategic alliances. Eur. Manag. Rev. 2011, 8, 137–152. [Google Scholar] [CrossRef]
- Volberda, H.W.; Foss, N.J.; Lyles, M.A. Perspective—Absorbing the Concept of Absorptive Capacity: How to Realize Its Potential in the Organization Field. Organ. Sci. 2010, 21, 931–951. [Google Scholar] [CrossRef] [Green Version]
- Darkow, I.-L.; Foerster, B.; von der Gracht, H.A. Sustainability in food service supply chains: future expectations from European industry experts toward the environmental perspective. Supply Chain Manag. 2015, 20, 163–178. [Google Scholar] [CrossRef]
- Prahalad, C.K.; Bettis, R.A. The Dominant Logic: A New Linkage between Diversity and Performance. Strateg. Manag. J. 1986, 7, 485–501. [Google Scholar] [CrossRef] [Green Version]
- Bettis, R.A.; Prahalad, C.K. The dominant logic: Retrospective and extension. Strateg. Manag. J. 1995, 16, 5–14. [Google Scholar] [CrossRef]
- Easterby-Smith, M.; Prieto, I.M. Dynamic capabilities and knowledge management: An integrative role for learning? Br. J. Manag. 2008, 19, 235–249. [Google Scholar] [CrossRef] [Green Version]
- Cohen, W.M.; Levinthal, D.A. Innovation and learning: The two faces of R&D. Econ. J. 1989, 99, 569–596. [Google Scholar] [CrossRef]
- Lane, P.J.; Koka, B.R.; Pathak, S. The reification of absorptive capacity: A critical review and rejuvenation of the construct. Acad. Manag. Rev. 2006, 31, 833–863. [Google Scholar] [CrossRef]
- Zahra, S.A.; George, G. Absorptive capacity: A review, reconceptualization, and extension. Acad. Manag. Rev. 2002, 27, 185–203. [Google Scholar] [CrossRef] [Green Version]
- Ajzen, I. The theory of planned behavior. Organ. Behav. Hum. Decis. Process. 1991, 50, 179–211. [Google Scholar] [CrossRef]
- Fishbein, M.; Ajzen, I. Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research; Addison-Wesley: Boston, MA, USA, 1975. [Google Scholar]
- Galati, A.; Schifani, G.; Crescimanno, M.; Vrontis, D.; Migliore, G. Innovation strategies geared toward the circular economy: A case study of the organic olive-oil industry. Riv. Studi Sostenibilità 2018, 1, 137–158. [Google Scholar] [CrossRef]
- Fielding, K.S.; Terry, D.J.; Masser, B.M.; Hogg, M.A. Integrating social identity theory and the theory of planned behaviour to explain decisions to engage in sustainable agricultural practices. Br. J. Soc. Psychol. 2008, 47, 23–48. [Google Scholar] [CrossRef]
- Fiore, M.; Pellegrini, G.; Sala, P.L.; Conte, A.; Liu, B. Attitude toward food waste reduction: The case of Italian consumers. Int. J. Glob. Small Bus. 2017, 9, 185–201. [Google Scholar] [CrossRef]
- Sharma, P.; Sharma, S. Drivers of proactive environmental strategy in family firms. Bus. Ethics Q. 2011, 21, 309–334. [Google Scholar] [CrossRef] [Green Version]
- Papagiannakis, G.; Lioukas, S. Values, attitudes and perceptions of managers as predictors of corporate environmental responsiveness. J. Environ. Manag. 2012, 100, 41–51. [Google Scholar] [CrossRef] [PubMed]
- Yin, R.K. Case Study Research: Design and Methods; Sage Publications: Thousand Oaks, CA, USA, 1984. [Google Scholar]
- Chetty, S. The case study method for research in small-and medium-sized firms. Int. Small Bus. J. 1996, 15, 73–85. [Google Scholar] [CrossRef]
- Yin, R.K. Applied social research methods. In Case Study Research: Design and Methods, 3rd ed.; Series 5; Sage Publications: Thousand Oaks, CA, USA, 2003. [Google Scholar]
- Stake, R.E. The Art of Case Study Research; SAGE: London, UK, 1995. [Google Scholar]
- Pucci, T.; Casprini, E.; Galati, A.; Zanni, L. The virtuous cycle of stakeholder engagement in developing a sustainability culture: Salcheto winery. J. Bus. Res. 2018. [Google Scholar] [CrossRef]
- Vrontis, D.; Basile, G.; Andreano, M.S.; Mazzitelli, A.; Papasolomou, I. The profile of innovation driven Italian SMEs and the relationship between the firms’ networking abilities and dynamic capabilities. J. Bus. Res. 2020, 114, 313–324. [Google Scholar] [CrossRef]
- Dubois, A.; Gadde, L.E. Systematic combining—A decade later. J. Bus. Res. 2014, 67, 1277–1284. [Google Scholar] [CrossRef]
- Teegavarapu, S.; Summers, J.D.; Mocko, G.M. Case study method for design research: A justification. In Proceedings of the ASME 2008 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, Brooklyn, NY, USA, 3–6 August 2008; pp. 495–503. [Google Scholar]
- Yin, R.K. Case Study Research: Design and Methods, 4th ed.; Sage Publications: Thousand Oaks, CA, USA, 2009. [Google Scholar]
- Deliveroo Foodscene. Great Food Shouldn’t Cost the Earth. 2018. Available online: https://foodscene.deliveroo.co.uk/food-trends/great-food-should-not-cost-the-earth.html (accessed on 14 May 2020).
- Deliveroo Foodscene. Ever Thought About Eco-Friendly Packaging? 2019. Available online: https://foodscene.deliveroo.be/en/restaurant-profiles/ever-thought-about-eco-friendly-packaging.html (accessed on 14 May 2020).
- Amsa. Milano, Deliveroo e Amsa Insieme per l’Ambiente. 2020. Available online: https://www.amsa.it/comunicati/milano-deliveroo-e-amsa-insieme-lambiente (accessed on 15 July 2020).
- Il Giorno. Deliveroo e Amsa, Accordo per la Cultura Green di Ristoranti e Clienti. 2020. Available online: https://www.ilgiorno.it/milano/cronaca/deliveroo-1.5197962 (accessed on 10 July 2020).
- Il Gazzettino. Milano, Deliveroo le Consegne Diventano Green: Ecco i Mezzi Elettrici. 2020. Available online: https://www.ilgazzettino.it/italia/cronaca_bianca/milano_deliveroo_le_consegne_diventano_green_ecco_i_mezzi_elettrici-5186034.html (accessed on 24 June 2020).
- Il Messaggero. Con Deliveroo Gli Italiani Diventano Più Eco: Addio Alle Posate di Plastica. 2018. Available online: https://www.ilmessaggero.it/italia/con_deliveroo_gli_italiani_diventano_piu_eco_addio_alle_posate_di_plastica_04_dicembre_2018-4150837.html (accessed on 20 May 2020).
- Deliveroo Foodscene. Our plan to #BeatPlasticPollution. 2018. Available online: https://foodscene.deliveroo.co.uk/food-trends/beat-plastic-pollution.html (accessed on 10 May 2020).
- Deliveroo. Renting an E-Vehicle. 2020. Available online: https://roocommunity.com/evehicle-hire/ (accessed on 22 June 2020).
- RideElectric. DRAFT: Deliveroo eBike Trial. 2020. Available online: https://www.rideelectric.co.uk/deliveroo-ebike-trial/ (accessed on 20 June 2020).
- Ansa. Consegna Cibo in Bicicletta fa Risparmiare 6400 Ton/Anno CO2. 2018. Available online: https://www.ansa.it/canale_terraegusto/notizie/cibo_e_salute/2018/02/07/consegna-cibo-in-bicicletta-fa-risparmiare-6400-tonanno-co2_a3a61248-f91e-4bed-9862-02a525cf6cdb.html (accessed on 20 July 2020).
- Alternativa Sostenibile. La Consegna del Cibo a Domicilio fa Risparmiare 6 Mila Tonnellate di CO2 All’Anno. 2018. Available online: http://www.alternativasostenibile.it/articolo/la-consegna-del-cibo-domicilio-fa-risparmiare-6mila-tonnellate-di-co2-allanno (accessed on 16 August 2020).
- Del Vecchio, P.; Mele, G.; Passiante, G.; Vrontis, D.; Fanuli, C. Detecting customers knowledge from social media big data: toward an integrated methodological framework based on netnography and business analytics. J. Knowl. Manag. 2020, 24, 799–821. [Google Scholar] [CrossRef]
- Berger, I.E.; Cunningham, P.H.; Drumwright, M.E. Mainstreaming corporate social responsibility: Developing markets for virtue. Calif. Manag. Rev. 2007, 49, 132–160. [Google Scholar] [CrossRef]
- Borza, M. The connection between efficiency and sustainability—A theoretical approach. Procedia Econ. Financ. 2014, 15, 1355–1363. [Google Scholar] [CrossRef] [Green Version]
- Tardivo, G.; Bresciani, S.; Viassone, M. A descriptive framework for an excellent social accountability. Int. J. Manag. Financ. Account. 2017, 9, 166–181. [Google Scholar] [CrossRef]
- Jahchan, A.L.; Comini, G.M.; D’amario, E.Q. Negócios sociais: A percepção, a consciência e o grau de interesse pelo tema para os alunos de graduação em administração. Adm. Ensino Pesqui. Rio J. 2016, 17, 537–566. [Google Scholar] [CrossRef]
- Lindenau, M.; Böhler-Baedeker, S. Citizen and stakeholder involvement: A precondition for sustainable urban mobility. Transp. Res. Procedia 2014, 4, 347–360. [Google Scholar] [CrossRef] [Green Version]
- Decreto-legge recante misure urgenti in materia di salute, sostegno al lavoro e all’economia, nonché di politiche sociali, connesse all’emergenza epidemiologica da Covid-19. Gazzetta Ufficiale la legge 17 luglio 2020, n. 77, di conversione con modifiche del decreto-legge 19 maggio 2020, n. 34 (c.d. decreto Rilancio). Available online: https://www.gazzettaufficiale.it/eli/id/2020/05/19/20G00052/sg (accessed on 20 July 2020).
- Direttiva UE 2019/904 del parlamento europeo e del consiglio del 5 giugno 2019 sulla riduzione dell’incidenza di determinati prodotti di plastica sull’ambiente GUCE del 12 giugno 2019, n. 155. Available online: https://eur-lex.europa.eu/legal-content/IT/TXT/PDF/?uri=CELEX:32019L0904 (accessed on 14 June 2020).
© 2020 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).
Share and Cite
Galati, A.; Crescimanno, M.; Vrontis, D.; Siggia, D. Contribution to the Sustainability Challenges of the Food-Delivery Sector: Finding from the Deliveroo Italy Case Study. Sustainability 2020, 12, 7045. https://doi.org/10.3390/su12177045
Galati A, Crescimanno M, Vrontis D, Siggia D. Contribution to the Sustainability Challenges of the Food-Delivery Sector: Finding from the Deliveroo Italy Case Study. Sustainability. 2020; 12(17):7045. https://doi.org/10.3390/su12177045
Chicago/Turabian StyleGalati, Antonino, Maria Crescimanno, Demetris Vrontis, and Dario Siggia. 2020. "Contribution to the Sustainability Challenges of the Food-Delivery Sector: Finding from the Deliveroo Italy Case Study" Sustainability 12, no. 17: 7045. https://doi.org/10.3390/su12177045
APA StyleGalati, A., Crescimanno, M., Vrontis, D., & Siggia, D. (2020). Contribution to the Sustainability Challenges of the Food-Delivery Sector: Finding from the Deliveroo Italy Case Study. Sustainability, 12(17), 7045. https://doi.org/10.3390/su12177045