Article Versions Notes

Li J, Zhu A, Liu D, Zhao W, Zhou Y, Chen Y, Liu Y, Sun N. Sustainability of China’s Singles Day Shopping Festivals: Exploring the Moderating Effect of Fairness Atmospherics on Consumers’ Continuance Participation. Sustainability. 2020; 12(7):2644. https://doi.org/10.3390/su12072644

Li, Jingyu, Anding Zhu, Dongsheng Liu, Wenmin Zhao, Yi Zhou, Yahui Chen, Yanni Liu, and Nan Sun. 2020. "Sustainability of China’s Singles Day Shopping Festivals: Exploring the Moderating Effect of Fairness Atmospherics on Consumers’ Continuance Participation" Sustainability 12, no. 7: 2644. https://doi.org/10.3390/su12072644

Li, J., Zhu, A., Liu, D., Zhao, W., Zhou, Y., Chen, Y., Liu, Y., & Sun, N. (2020). Sustainability of China’s Singles Day Shopping Festivals: Exploring the Moderating Effect of Fairness Atmospherics on Consumers’ Continuance Participation. Sustainability, 12(7), 2644. https://doi.org/10.3390/su12072644