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Journal: Sustainability, 2020
Volume: 12
Number: 3183

Article: Cause-Related Marketing and Purchase Intention toward Team-Licensed Products: Moderating Effects of Sport Consumers’ Altruism
Authors: by Woo-yeul Baek, Hyun-seok Song, Doo-Han Kim and Kevin K. Byon
Link: https://www.mdpi.com/2071-1050/12/8/3183

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