Reshaping the Role of Destination Management Organizations: Heritage Promotion through Virtual Enterprises—Case Study: Bresciatourism
Round 1
Reviewer 1 Report
The paper's idea is interesting and brings some significant insights especially in relation to the actual tourism scenario.
Two suggestions could perhaps be of some use.
This paper may for instance be slightly shortened and simplified in its objectives and structure. This would allow to select some of the study’s most significant aspects while valorising them. In fact, this study contains a lot of very interesting information concerning various different topics (cooperation in tourism; the virtual enterprise; destination management organization; the case of Bresciatourism; the virtual enterprise in tourism) that, as they are developed, may result over abundant.
I would also suggest to modify the title by inverting its elements: Reshaping the Role of Destination Management: Heritage Promotion through Virtual Enterprises. Case Study: Bresciatourism (why use ‘Brescia’ if the case study is the firm ‘Bresciatourism’?).
Author Response
dear reviewer,
I am particularly grateful for your improving suggestion.
For sure, the work will undergo a professional proofreading service - it is a pity to point the one I was supported by seems to be not as good as I payed for....
I changed the paper title accordingly, feeling this has really improved the paper readability, thank you.
I would like to ask you for further support around your first suggestion: I have introduced several concepts in fact but only considered in depth the virtual enterprise - the one I really needed - and the related ones, I mean the case of Bresciatourism leading to theorize the resulting 'virtual enterprise in tourism'.
I was wandering how to simplify the paper around the other concepts you listed - cooperation in tourism; destination management organization, but I must confess you that I am quite confused: I just mentioned the DMO definition in the intro paragraph, so my perception is that this concept is not really developed...
Also, I feel the literature rev on cooperation in tourism should be left as a starting point to adapt the idea of temporary cooperation...So, I am here to ask you for a little additional help: should I squeeze the 'cooperation in tourism' paragraph, in order to reduce it? do you think I should drop it out?
you also noted that results are not clearly presented and I will be very glad to improve it: do you think it is just a matter of English improvement or should I revise it completely? if the latter is on your intentions, could you kindly give me some suggestion in order to let me do my best? I must say that unfortunately there are no further data available to support in depth analysis as the DMO are not willing to share more due to privacy reasons...
thank you in advance for your support, it is of great relevance to me.
Reviewer 2 Report
At Findings after the SWOT Analysis (497-501), I suggest to use also the Porter's Generic Strategy Model.
Author Response
dear reviewer,
thank you for your suggestion. I am very interested in following your improvement tips, but I feel I need to better clarify what you means by to use also the Porter's Generic Strategy Model. Do you think it would be better to add a short paragraph in the findings section? Or may be to rewrite it in light of a deep investigation of the results through the suggested model?
Thank you in advance for your commitment in my research, wish you all the best
