Destination Personality and Behavioral Intention in Hainan’s Golf Tourism during COVID-19 Pandemic: Mediating Role of Destination Image and Self-Congruity
Round 1
Reviewer 1 Report
The manuscript presents a very interesting and relevant research topic. The aim of this study was (a) to investigate the relationship between destination personality 16 (DP), destination image (DI), self-congruity (SC), and behavioral intention (BI) in the context of golf 17 tourism and (b) ) to examine the mediating roles of DI and SC in the relationship between DP and BI. However, it would be important to further develop the theoretical framework on sustainability, the sustainable perspective and the real contribution of this manuscript to the editorial rules of Sustainability. The topic of study should be framed, with greater evidence, in sustainability matters (review the keywords and the theoretical framework). We suggest reinforcing the lines of future investigation, the limitations and the conclusions of the study. There is some lack of critical reflection on the part of the authors (contributions to theory, practice and management). We suggest that references from the last 5 years (Scopus and/or WoS) be improved.
Author Response
Comments and Suggestions for Authors
The manuscript presents a very interesting and relevant research topic. The aim of this study was (a) to investigate the relationship between destination personality 16 (DP), destination image (DI), self-ongruity (SC), and behavioral intention (BI) in the context of golf 17 tourism and (b) ) to examine the mediating roles of DI and SC in the relationship between DP and BI.
Response: Thank you very much for taking your expertise and time to review our manuscript and providing us with constructive comments to make improvement of our manuscript. In this revision, we have made substantial efforts to address the comments and concerns of yours and those of Reviewer 2 and 3. We hope that our revisions are satisfactory.
First, However, it would be important to further develop the theoretical framework on sustainability, the sustainable perspective and the real contribution of this manuscript to the editorial rules of Sustainability. The topic of study should be framed, with greater evidence, in sustainability matters (review the keywords and the theoretical framework).
Response: Thank you for your comment. We totally agree with you that there is room to improve in terms of developing stronger framework and providing real contribution regards to sustainability. We enhanced it significantly by adding below paragraphs into the introduction, literature review, conclusion, and implications, limitation and future research section.
Page 1 line 36 – page 2 line 53
“Given the tight economic conditions for many golf clubs, it is critical to identify factors that can contribute to the sustainability of golf tourism destinations in the context of COVID-19.
The tourism trend in a crisis situation of an infectious disease such as COVID-19 is changing in a direction to satisfy the desire for tourism while reducing the risk of infectious diseases through small-cale experiential tourism such as golf in a clean natural environment. Sustainable golf tourism refers to community-centered development so that the effects of golf tourism can be continuously realized through the conservation of resources in the Hainan region and the harmony of local culture and tourism industry. In order to successfully implement this, it is necessary to understand and agree on the conservation and development of tourism resources by both stakeholders and tourists. The sustainability of a tourist
destination is a lasting virtuous cycle that can maintain a good tourism ecology, economic environment and sustainability of the social structure under the premise of the active participation of stakeholders such as residents, tourists, operators, governments, etc. Visitors are key stakeholders in keeping a destination sustainable. Whether a destination can attract tourists and make tourists have travel behavior intentions directly determines the success or failure of a tourist destination. Therefore, the behavioral intention of tourists is the fundamental factor affecting the sustainable development of tourist destinations. BI is an assessment of a tourist’s desire to return to the same destination or to recommend that destination to others [19]. Attention to the measurement and assessment of BI is one way to keep a destination sustainable [18].”
Page 2 line 66 – 69
“Pasquinelli et al. [8] pointed out that creating a destination with a brand personality in the COVID-19 environment is the key to maintaining the sustainable development of tourism destinations, and emphasized that the brand innovation forced by the epidemic environment may be an opportunity for tourism destinations that maintain the old marketing concept.”
Page 2 line 82 – page 3 line 86
“Boksberger et al. [17] emphasize the uniqueness of the destination as an added value as well as a differentiator so that the character of the destination can guarantee its sustainability and be the direction of innovation going forward. DP consists of characteristics that encourage (or discourage) tourists to continue visiting the destination [18]. Building a unique and attractive DP is an effective marketing tool for developing and keeping tourism destinations sustainable.”
Page 3 line 117 – page 4 line 139
“2.1 Sustainable golf tourism
Environmental destruction and natural ecosystem damage caused by reckless tourism development are acting as a threat to tourism opportunities for future generations. Sustainable tourism aims to maintain the unique image of the natural environment of the tourist destination and the differentiated personality and attractiveness of the tourism resource itself, rather than the economic effect of tourism development. In this respect, golf tourism belongs to sustainable eco-tourism that emphasizes preserving tourism resources as they are minimizing environmental damage. In order to vitalize sustainable golf tourism, it is necessary to identify the factors affecting the behavioral intentions of tourists and implement marketing strategies to bring economic sustainability. Most strategies for reinforcing the behavioral intentions of golf tourists are to bring about economic sustainability in the region. Economic sustainability, which is one of the sustainable tourism standards proposed by the UNWTO, is possible when golf tourism benefits the local economy and local residents can acquire a circular structure that supports golf tourism. In addition, environmental sustainability is also a major factor that cannot be overlooked, and it can be realized when the negative impact on tourism resources is minimized. Sustainability is regarded as a key factor in terms of tourism competitiveness. In particular, the importance of environmental sustainability as a major variable for improving the competitiveness of tourist destinations and the quality of life of local residents has been highlighted in the long term [28]. Recently, tourism marketing is responding to the market's
demand for environmental conservation by designing tourism products that induce the participation and action of tourists on sustainability and developing persuasive communication. This was made possible by emphasizing the motivations, mechanisms and limitations of tourism enterprises and inducing changes in consumer behavior [29].”
Page 5 line 205 – line 211
“Moons et al. [46] examined tourists' actual self-congruity, ideal self-congruity and social self-congruity's consistent perception of ecotourism, and the study showed that actual, ideal and social self-ecotourism congruity increase the willingness to pay more for ecotourism. Good ecology is an important synonym for sustainable development, and this result shows that tourists' pursuit and desire for ecotourism, and are willing to pay actions and money for it. This reflects the current preference for sustainable tourism destinations, and self-congruity is an important factor in promoting the sustainable development of tourism destinations.”
Page 6 line 234 – line 237
“Marine-Roig [56] analyzed the usefulness of destination imagery through online travel reviews (OTRs), the results show trends, preferences, assessments, and opinions from the demand side, which can be useful for destination managers in optimising the distribution of available resources and promoting sustainability.”
Page 15 line 483- line 485
“This resulting model explains the entire decision-making process of golf tourists and identified the main factors influencing the sustainable development of golf tourism destination in the COVID-19 environment.”
Page 16 line 489 – line 496
“This study mainly examined the influencing factors of behavioral intentions of golf tourists, key stakeholders of golf tourism destinations, in the context of COVID-19. Tourists' behavioral intentions include revisit intentions and recommendation intentions. Higher revisit intentions and recommendation intentions indicate the guarantee of sustainable development of tourist destinations. According to the results, the main factor affecting tourist BI was DP, followed by DI and SC. The results of the study show that DP, DI, SC and BI are the main influencing factors for the sustainable development of a small tourism market such as Hainan golf under the COVID-19 environment.”
Page 16 line 508 – page 17 line 549
“The research results provide enlightenment for the formulation of marketing strategies and sustainable development strategies for Hainan golf small tourism under the new crown pneumonia environment.
First, in today’s competitive environment, creating and managing a favorable DP has become the key to effective positioning and differentiation. Destination marketers should focus on developing effective communication methods to launch a unique and attractive personality for their place [7]. Especially in the new competitive environment after the baptism of the COVID-9 epidemic, it is even more necessary to highlight the personality of the destination and establish a distinctive tourism destination brand. This helps to improve the destination
image, enhance the emotional connection between tourists and the destination, and further attract tourists, thereby ensuring the vitality and sustainability of the tourism destination market. Hainan’s destination marketers should position and differentiate this golf tourism destination according to conviviality, sincerity, and excitement. These positive personality perceptions in the epidemic environment must benefit from the good epidemic prevention effect of the COVID-19 epidemic. According to the statistics of Hainan City in May 2022, facts have also proved that the total number of infected people in Hainan Province has not exceeded 300 since the beginning of the COVID-19 outbreak. Establishing good epidemic prevention and public health safety measures will become the premise of highlighting the brand personality of tourist destinations and the sustainable development of tourist destinations. Although Pasquinelli et al. [8] emphasized that with the adjustment of foreign passenger flow and the rebound of the tourism economy, the new characteristics of sustainable city brands may disappear. However, due to the profound impact of the catastrophe of COVID-19, it is believed that people pursue green Health and safety awareness of travel will become a normalization.
Second, Hainan marketers can cultivate strong DP traits through advertising and destination management strategies, thereby enhancing the positive impact of DI on BI. For example: to create a tourism culture system with the theme of local residents, showing local ethnic customs, traditional culture and hospitality. Zouganeli et al. [92] pointed out that the concept of sustainability is based on the premise that the inhabitants of a destination should participate in the way in which that destination is managed and promoted. Under the new situation, it is necessary to abandon the bad habit of ignoring the important stakeholders in the sustainable development of tourism destinations - local residents. Catering to tourists' demands by establishing a good destination image is a necessary means to promote the sustainable development of tourism destinations.
Third, Hainan marketers should focus on establishing the connection between DP and SC and carry out marketing campaigns that emphasize this match. For example: to create a characteristic tourism route with the theme of ecology, green and environmental protection. Moons et al. [46] also proved the preference of mass tourists for ecotourism through research. Especially when the COVID-19 epidemic is serious, we should pay more attention to natural ecological protection while developing the economy, and abandon the previous bad habits of egoistic marketing that put economic interests first. Doing so will help cater to the current psychological trends of tourists and create their ideal travel environment and destination. Most importantly, a natural and ecological destination helps to present a harmonious and stable social structure, so that the overall value and meaning of the tourists themselves can be reflected. A good ecology and harmonious society will bring about an economically prosperous and sustainable tourism destination.”
Page 17 line 552 – line 561
“Although this study is of great significance, there are still certain research limitations. First, this study only examined Chinese tourists. In future research, it is necessary to conduct research on tourists from the countries that visit Hainan the most. In a follow-up study, if we study what is the personality of Hainan that foreign tourists think, and whether there is a match between Hainan and their own image, it will be possible to establish a more efficient and detailed marketing strategy. This will ensure the sustainability of the local economy through the revitalization of sustainable tourism in the Hainan region in time of a pandemic. Second, this study was targeted at Chinese tourists visiting Hainan, and it is necessary to expand the subject to other famous tourist destinations in future research. This will be a meaningful study that will confirm not only the individuality of each region, but also the individuality of China that foreigners and Chinese think of.”
Second, We suggest reinforcing the lines of future investigation, the limitations and the conclusions of the study.
Response: We appreciate you for your comment. We added below paragraphs to the conclusion and limitation and future research section.
Page 15 line 483-485
“This resulting model explains the entire decision-making process of golf tourists and identified the main factors influencing the sustainable development of golf tourism destination in the COVID-19 environment.”
Page 17 line 552 – 561
“Although this study is of great significance, there are still certain research limitations. First, this study only examined Chinese tourists. In future research, it is necessary to conduct research on tourists from the countries that visit Hainan the most. In a follow-up study, if we study what is the personality of Hainan that foreign tourists think, and whether there is a match between Hainan and their own image, it will be possible to establish a more efficient and detailed marketing strategy. This will ensure the sustainability of the local economy through the revitalization of sustainable tourism in the Hainan region in time of a pandemic. Second, this study was targeted at Chinese tourists visiting Hainan, and it is necessary to expand the subject to other famous tourist destinations in future research. This will be a meaningful study that will confirm not only the individuality of each region, but also the individuality of China that foreigners and Chinese think of.”
Third, There is some lack of critical reflection on the part of the authors (contributions to theory, practice and management).
Response: Thank you for your comment. Following your suggestion we added below paragraphs to the theoretical and practical implication section. Thank you!
Page 16 line 489-496
“This study mainly examined the influencing factors of behavioral intentions of golf tourists, key stakeholders of golf tourism destinations, in the context of COVID-19. Tourists' behavioral intentions include revisit intentions and recommendation intentions. Higher revisit intentions and recommendation intentions indicate the guarantee of sustainable development of tourist destinations. According to the results, the main factor affecting tourist BI was DP, followed by DI and SC. The results of the study show that DP, DI, SC and BI are the main influencing factors for the sustainable development of a small tourism market such as Hainan golf under the COVID-19 environment.”
Page 16 line 531 - page 17 line 549
“For example: to create a tourism culture system with the theme of local residents, showing local ethnic customs, traditional culture and hospitality. Zouganeli et al. [92] pointed out that the concept of sustainability is based on the premise that the inhabitants of a destination should participate in the way in which that destination is managed and promoted. Under the new situation, it is necessary to abandon the bad habit of ignoring the important stakeholders in the sustainable development of tourism destinations - local residents. Catering to tourists' demands by establishing a good destination image is a necessary means to promote the sustainable development of tourism destinations.
Third, Hainan marketers should focus on establishing the connection between DP and SC and carry out marketing campaigns that emphasize this match. For example: to create a characteristic tourism route with the theme of ecology, green and environmental protection. Moons et al. [46] also proved the preference of mass tourists for ecotourism through research. Especially when the COVID-19 epidemic is serious, we should pay more attention to natural ecological protection while developing the economy, and abandon the previous bad habits of egoistic marketing that put economic interests first. Doing so will help cater to the current psychological trends of tourists and create their ideal travel environment and destination. Most importantly, a natural and ecological destination helps to present a harmonious and stable social structure, so that the overall value and meaning of the tourists themselves can be reflected. A good ecology and harmonious society will bring about an economically prosperous and sustainable tourism destination.”
Fourth, We suggest that references from the last 5 years (Scopus and/or WoS) be improved.
Response: Thank you for your valuable comment. We added below references to the main body and the reference section.
Page 2 line 66-69
“Pasquinelli et al. [8] pointed out that creating a destination with a brand personality in the COVID-19 environment is the key to maintaining the sustainable development of tourism destinations, and emphasized that the brand innovation forced by the epidemic environment may be an opportunity for tourism destinations that maintain the old marketing concept.”
Page 4 line 136-138
“This was made possible by emphasizing the motivations, mechanisms and limitations of tourism enterprises and inducing changes in consumer behavior [29].”
Page 4 line 144-146
“Pasquinelli et al. [8] advocated to eliminate the threat posed by COVID-19 by creating a brand personality of destination sustainability to ensure the sustainable development of over-tourism cities. This is a new attempt to look to the future.”
Page 5 line 205-211
“Moons et al. [46] examined tourists' actual self-congruity, ideal self-congruity and social self-congruity's consistent perception of ecotourism, and the study showed that actual, ideal and social self-ecotourism congruity increase the willingness to pay more for ecotourism. Good ecology is an important synonym for sustainable development, and this result shows that tourists' pursuit and desire for ecotourism, and are willing to pay actions and money for it. This reflects the current preference for sustainable tourism destinations, and self-congruity is an important factor in promoting the sustainable development of tourism destinations.”
Page 6 line 234-237
“Marine-Roig [56] analyzed the usefulness of destination imagery through online travel reviews (OTRs), the results show trends, preferences, assessments, and opinions from the demand side, which can be useful for destination managers in optimizing the distribution of available resources and promoting sustainability.”
Page 16 line 525-529
“Although Pasquinelli et al. [8] emphasized that with the adjustment of foreign passenger flow and the rebound of the tourism economy, the new characteristics of sustainable city brands may disappear. However, due to the profound impact of the catastrophe of COVID-19, it is believed that people pursue green Health and safety awareness of travel will become a normalization.”
Newly added references
16. Song, H.; Chen, J. M.; Chen, Y. Mediating and moderating effects in golf tourism: Evidence from Hainan Island. Tourism Economics, 2021, 27, 510-526.
25. Belanche, D.; Casaló, L. V.; Flavián, M.; Ibáñez-Sánchez, S. Understanding influencer marketing: The role of congruence between influencers, products and consumers. Journal of Business Research, 2021, 132, 186-195.
27. Rosenberg, M. Society and the Adolescent self-image: Conceiving the self. Princeton university press, 2015.
40. Sirgy, M. J. Self-congruity theory in consumer behavior: A little history. Journal of Global Scholars of Marketing Science, 2018, 28, 197-207.
Author Response File: 
Author Response.docx
Reviewer 2 Report
Although based on research by a small group of tourists, this paper is a further step towards advancing the development of specific forms of tourism. The structure of the work is good, the methodology is appropriate and the results are clear. There are several minor flaws in the paper that the author can easily correct.
My comments are in the attached version.
Comments for author File: 
Comments.pdf
Author Response
Comments and Suggestions for Authors
Although based on research by a small group of tourists, this paper is a further step towards advancing the development of specific forms of tourism. The structure of the work is good, the methodology is appropriate and the results are clear. There are several minor flaws in the paper that the author can easily correct.
Response: Thank you very much for your positive comments! We made significant revision based on your valuable comments.
First, This need to be proved by presenting how many golf tourist there are per year or how many overnights they spent.
“Hainan Province in southern China is an important golf tourism destination due to its favorable geographical location and weather conditions [4].”
Response: Thank you for your comment. We agree that this information needs to be added. Please see below sentence.
Page 2 line 55-57
“According to The People’s Government of Hainan Province (2016), Hainan Province attracts more than 1 million golfers annually, with more than 2 million rounds sold and $25 billion in exchanges [6].”
Second, Source needed. Please state - how many of them are golf tourists. If there is no official data, how we can say that it is important golf destination. Some quantitative data will solve this problem.
“Hainan Province received a total of 64.55 million domestic and foreign tourists, achieving one of the best tourism recoveries from COVID-19 in the country.”
Response: Yes, you are right that we need to provide source of this information. We added below citation to the main body.
Page 7 line 276-277
“Hainan Province received a total of 64.55 million domestic and foreign tourists, achieving one of the best tourism recoveries from COVID-19 in the country [66].”
Third, Also, can you emphasize the regional settings and describe some assets that have key role in golf tourism development. Other words, please the bring the story of Hainan as golf destination more closer to the reader.
Response: Thank you for your comment. Yes, we added below paragraph to help the readers get better understanding of Hainan as a golf destination.
Page 7 line 277 – page 8 line 287
“Hainan, a beautiful resort area, is a golf tourist attraction with the best environment to enjoy golf in the best weather all year round as well as winter. Hainan Province (Hainan Island) is located at the southernmost tip of mainland China and is the largest province in China by land area (land area plus ocean area). Hainan Province has a total land area of 35,000 square kilometers and a sea area of about 2 million square kilometers, of which Hainan Island covers an area of 33,900 square kilometers. Hainan Island is located on the northern edge of the tropics and has a tropical monsoon climate. It has always been known as a "natural greenhouse", with an annual average temperature of 22-27°C. Hainan Island is the native place of tropical rain forests and tropical monsoon rain forests, with a wide variety of animals and plants. Among them, there are more than 4,000 vascular plants, of which more than 600 are endemic to Hainan, and there are more than 1,000 wild animals.”
Author Response File: Author Response.docx
Reviewer 3 Report
Dear colleague,
Thank you for your hard work and effort you invest in this research.
The paper is original and significant not only for the areas examined but for the whole of the Chinese Golf tourism, which contains numerous favourable attractions and amenities for that form of sports tourism.
The findings are very well explained and presented.
I suggest to authors title changing:
Destination Personality and Behavioural Intention in Golf Tourism during Covid-19 Pandemic: The Case study of Hainan Province
I think that is a simple reason for that.
In chapter 1. and 3.1. subchapter authors in details explain Hainan Province as their spatial framework (subject) and emphasize differences between Hainan Province and other Chinese provinces. The main research method was a questionnaire, which is organized in Hainan Province.
I suggest three more complex hypotheses, and authors will decide which ones are the most significant in their paper. The authors can decide using all of them, as they proposed in the first version of this paper.
I recommend to the authors that all currency put in the local currency and US $ in brackets.
I suggest to the authors number of chapter changing (page 3):
- Literature review.
Thank you
Kind regards
Author Response
Comments and Suggestions for Authors
First, I suggest to authors title changing:
Destination Personality and Behavioural Intention in Golf Tourism during Covid-19 Pandemic: The Case study of Hainan Province
Response: Thank you very much for your suggestion. We think your suggestion is constructive but by changing the title as suggested we are afraid we cannot emphasize the mediating role of destination image and self-congruency which are the key variables in the current study. However, your suggestion of adding the Hainan is important that we changed the title as:
“Destination Personality and Behavioral Intention in Hainan’s Golf Tourism during Covid-19 Pandemic: Mediating Role of Destination Image and Self-Congruity”
We hope that this change is satisfactory.
Second, In chapter 1. and 3.1. subchapter authors in details explain Hainan Province as their spatial framework (subject) and emphasize differences between Hainan Province and other Chinese provinces. The main research method was a questionnaire, which is organized in Hainan Province.
Response: Thank you for your comment. In this revision, we have added below paragraph to address your comment.
Page 7 line 277 – page 8 line 287
“Hainan, a beautiful resort area, is a golf tourist attraction with the best environment to enjoy golf in the best weather all year round as well as winter. Hainan Province (Hainan Island) is located at the southernmost tip of mainland China and is the largest province in China by land area (land area plus ocean area). Hainan Province has a total land area of 35,000 square kilometers and a sea area of about 2 million square kilometers, of which Hainan Island covers an area of 33,900 square kilometers. Hainan Island is located on the northern edge of the tropics and has a tropical monsoon climate. It has always been known as a "natural greenhouse", with an annual average temperature of 22-27°C. Hainan Island is the native place of tropical rain forests and tropical monsoon rain forests, with a wide variety of animals and plants. Among them, there are more than 4,000 vascular plants, of which more than 600 are endemic to Hainan, and there are more than 1,000 wild animals.”
Third, I suggest three more complex hypotheses, and authors will decide which ones are the most significant in their paper. The authors can decide using all of them, as they proposed in the first version of this paper.
Response: We are really sorry but we do not understand what you meant with “complex hypotheses.” We developed the current hypotheses based on the theoretical and empirical relationship among the factors in the model. Please provide us further guidance if you think it is necessary. Thank you!
Fourth, I recommend to the authors that all currency put in the local currency and US $ in brackets.
Response: Thank you for your comment. We added the $US following your suggestion in the intro section (page 1 line 35) and in Table 1. Thank you!
Fifth, I suggest to the authors number of chapter changing (page 3):
Response: Thank you for your comment. We changed the chapter numbers on page 3.
Author Response File: Author Response.docx
Round 2
Reviewer 1 Report
The manuscript presents significant improvements and presents a potential for publication. Although there is an improvement in the bibliographic references, we suggest that manuscripts from the last 5 years (Scopus and/or WoS) be reinforced. The manuscript presents contributions to management, theory and practice. The manuscript presents conditions for publication through "slight improvements" and final revision in English.
Author Response
22 May 2022
Prof. Dr. Marc A. Rose
Editor-in-Chief
Dr. Silvia Marcu
Guest Editor
Sustainability
Dear Dr. Rose, Dr. Silvia Marcu,
We thank reviewers for helping us to improve our paper. All authors think the reviewer's comments were really worthwhile.We believe that the quality of our paper have improved as we significantly revised the paper according to the reviewers' comments. The reviewers gave the following comments for our paper.
“The manuscript presents significant improvements and presents a potential for publication. Although there is an improvement in the bibliographic references, we suggest that manuscripts from the last 5 years (Scopus and/or WoS) be reinforced. The manuscript presents contributions to management, theory and practice. The manuscript presents conditions for publication through "slight improvements" and final revision in English.”
We have faithfully cited the latest papers provided by Scopus and WoS according to the reviewer's comments and highlighted in yellow. The references we supplemented are as follows.
- On 2 page, we have deleted the 11th old reference from the original paper.
Phucharoen, P. The effects of destination image, destination personality, and self-congruity on tourists’ intention. Doctoral dissertation, Rajamangala University, Rajamangala University of Technology Thanyaburi, 2016.
- On 5 page, we have added a recent Scopus reference.
- 38. Yang, S.;Isa, S. M.; Ramayah, T.; Blanes, R.; Kiumarsi, S. The effects of destination brand personality on Chinese tourists' revisit intention to Glasgow: an examination across gender. Journal of International Consumer Marketing, 2020, 32, 435-452.
- On 6 page, we added the following references from WoS.
Ren et al. [49] demonstrated the causal relationship between self-congruity and behavioral intentions by reporting that self-congruity has a mitigating effect between environmental concerns and intention to visit green destinations.
- Ren, J. Z, ;Long, T. L,; Liang, R. Q. The Impact of Tourists' Green Social Identity on Their Visiting Intentions to Green Destinations: The Moderating Role of Self-Congruity. 8th Annual China Marketing International Conference (CMIC), China, 2020.
In most previous studies, behavioral intentions were measured by recommendation and revisit intentions. The recommendation intention was defined as to share the experience through WOM communication, and the revisit intention was defined as to return to the destination [51, 52]. These intentions are likely to be influenced by the SC.
- Jeong, Y.;Yu, A.; Kim, S. K. The antecedents of tourists’ behavioral intentions at sporting events: The case of South Korea. Sustainability, 2019, 12, 333.
- Jeong, Y.;Kim, S. K.; Yu, J. G. Determinants of behavioral intentions in the context of sport tourism with the aim of sustaining sporting destinations. Sustainability, 2019, 11, 3073.
Previous findings showed that DI predicts BI [e.g., 58, 59, 60, 61].
- Nazir, M. U.;Yasin, I.; Tat, H. H. Destination image's mediating role between perceived risks, perceived constraints, and behavioral intention. Heliyon, 2021, 7, e07613.
- Nam, S.;Oh, Y.; Hong, S.; Lee, S.; Kim, W. H. The Moderating Roles of Destination Regeneration and Place Attachment in How Destination Image Affects Revisit Intention: A Case Study of Incheon Metropolitan City. Sustainability, 2022, 14, 3839.
- Kanwel, S.;Lingqiang, Z.; Asif, M.; Hwang, J.; Hussain, A.; Jameel, A. The influence of destination image on tourist loyalty and intention to visit: Testing a multiple mediation approach. Sustainability, 2019, 11, 6401.
We expect positive results from the editorial board. Thank you for your guidance and reviews again. We look forward to hearing from you.
Best regards,
Kyungsik Kim
Professor, Hoseo University
President, Asian Society for Sport Convergence Sciences
President, Korean Society for Convergence Science
Phone: +82-41-540-5866
Fax: +82-41-540-5884
Email: [email protected]
Author Response File: Author Response.pdf
