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Sustainability
Volume 14
Issue 12
10.3390/su14127050
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Article

The Mexican Ecological Conscience: A Predictive Model

by
Jessica Müller-Pérez
1,
Ángel Acevedo-Duque
2,*,
Gonzalo R. Llanos-Herrera
3,
Elizabeth Emperatriz García-Salirrosas
4,
Luiz Vicente Ovalles-Toledo
5,
Lidyeth Azucena Sandoval Barraza
5,6 and
Rina Álvarez-Becerra
6
1
Faculty of Commerce and Administration, Universidad Autónoma de Tamaulipas, Matamoros SN, Zona Centro, Ciudad Victoria 87000, Mexico
2
Programa Doctorado Ciencias Sociales, Universidad Autónoma de Chile, Santiago 7500912, Chile
3
School of Economics and Business, Universidad Finis Terrae, Santiago 7501015, Chile
4
Faculty of Management Science, Universidad Autónoma del Perú, Lima 15842, Peru
5
Faculty of Accounting and Administration, Autonomous University of Sinaloa, Culiacán 80020, Mexico
6
Graduate School, Universidad Nacional Jorge Basadre Grohmann, Tacna 23001, Peru
*
Author to whom correspondence should be addressed.
Sustainability 2022, 14(12), 7050; https://doi.org/10.3390/su14127050
Submission received: 9 April 2022 / Revised: 16 May 2022 / Accepted: 31 May 2022 / Published: 9 June 2022
(This article belongs to the Special Issue Multinational Enterprises, Sustainability and Innovation)
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Abstract

Recently, the number of Mexicans who buy sustainable products has been increasing, which has led to sustainable trade. Therefore, the objective of this study is to determine which variables have a greater effect on Mexicans’ intention to buy green products, their ecological awareness, or moral obligation, and, in turn, to determine the degree to which moral obligation is affected by ecological awareness. A sample of 690 Mexicans was obtained, and a PLS–SEM model was applied for data analysis. The results confirmed that both a moral obligation and ecological awareness explain the intention to purchase green products, with ecological awareness contributing the most to the intention. Furthermore, the findings showed that moral obligation is affected by ecological awareness. The originality of the article is that it contributes to the consumer behavior literature by providing an insight for companies that manufacture sustainable products to understand and promote environmentally conscious consumer behavior. However, there are some limitations that can be addressed in future research.
Keywords: sustainability; ecological awareness; moral obligation; purchase intention sustainability; ecological awareness; moral obligation; purchase intention

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MDPI and ACS Style

Müller-Pérez, J.; Acevedo-Duque, Á.; Llanos-Herrera, G.R.; García-Salirrosas, E.E.; Ovalles-Toledo, L.V.; Sandoval Barraza, L.A.; Álvarez-Becerra, R. The Mexican Ecological Conscience: A Predictive Model. Sustainability 2022, 14, 7050. https://doi.org/10.3390/su14127050

AMA Style

Müller-Pérez J, Acevedo-Duque Á, Llanos-Herrera GR, García-Salirrosas EE, Ovalles-Toledo LV, Sandoval Barraza LA, Álvarez-Becerra R. The Mexican Ecological Conscience: A Predictive Model. Sustainability. 2022; 14(12):7050. https://doi.org/10.3390/su14127050

Chicago/Turabian Style

Müller-Pérez, Jessica, Ángel Acevedo-Duque, Gonzalo R. Llanos-Herrera, Elizabeth Emperatriz García-Salirrosas, Luiz Vicente Ovalles-Toledo, Lidyeth Azucena Sandoval Barraza, and Rina Álvarez-Becerra. 2022. "The Mexican Ecological Conscience: A Predictive Model" Sustainability 14, no. 12: 7050. https://doi.org/10.3390/su14127050

APA Style

Müller-Pérez, J., Acevedo-Duque, Á., Llanos-Herrera, G. R., García-Salirrosas, E. E., Ovalles-Toledo, L. V., Sandoval Barraza, L. A., & Álvarez-Becerra, R. (2022). The Mexican Ecological Conscience: A Predictive Model. Sustainability, 14(12), 7050. https://doi.org/10.3390/su14127050

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