How Does Information Influence Consumers’ Purchase Decisions for Environmentally Friendly Farming Produce? Evidence from China and Japan Based on Choice Experiment

Round 1

Reviewer 1 Report

The manuscript focuses on consumers’ marginal willingness to pay for environmentally friendly farming (EFF) produce. It compares the Chinese and Japanese consumer markets for awareness of green foods. The authors suggest lower costs, differentiated product messaging, and community initiatives events to enhance trade and marketing in both China and Japan.

A moderate English editing and spell check is required.  A few typographical errors also need to be addressed.

Comments for authors:

L13: An abstract should not be started with we. Rectify it.

L68: Rewrite. This is a…..

Introduction: In the introduction section, the authors should highlight the importance of the present study with supporting literature. The introduction seems more like a review.

L99: Literature Review: The authors must not write Literature Review as a heading in a research article. Kindly delete it, rather it should be more appropriate in the discussion part with the findings of the present manuscript.

L166: Materials and Methods.

L167: Methods

L193: Delete “we”

Discussion: The authors must provide the latest references. Only 1 or 2 references are added.

Conclusions: It should be concise and highlights the major findings.

 

 

 

 

 

Author Response

Thank you very much for your valuable comments.

First, all typo and grammatical errors and incomplete titles have been corrected.

Second, as suggested by other reviewers, I merged the discussion and conclusion and adjusted the position of the highlight.

Finally, I will rework the introduction and add some new references in the discussion.

Further, please see the attachment

Author Response File: Author Response.docx

Reviewer 2 Report

I believe that the evaluated article was well prepared and does not need improvement. The literature review is appropriate to the presented research problem. The research methodology is presented clearly and does not raise any objections. The results of the research are presented in an understandable way, and the conclusions are appropriate.

Author Response

Sincerely thank you for your valuable suggestions

Reviewer 3 Report

The manuscript by Yang R. et al., entitled “How does Information Influence Consumers’ Purchase Decisions for Environmentally Friendly Farming Produce? Evidence from China and Japan Based on Choice Experiment” provides useful information on the consumers’ decisions to purchase EFF produce.

Some minor revisions must be addressed:

-        Please, insert the table 1 title

-        Please, write the information of Figure 1 in English too

-        What does “sans information” (line 383) mean?

    Please, move the last paragraph of the Conclusions section to the Discussions section.

Author Response

Thank you very much for your valuable comments.

First, all typo and grammatical errors and incomplete titles have been corrected.

Second, I merged the discussion and conclusion and adjusted the position of the highlight.

Further, please see the attachment.

Author Response File: Author Response.docx