An Examination of Entrepreneurial Marketing Dimensions and Firm Performance in Small and Medium Enterprises
Round 1
Reviewer 1 Report
1. The results of empirical research are expected (self-evident).
2. The introduction was written as a kind of literature review. Please separate the introductio from the literature review. The introduction lacks a clearly set research hypothesis and research objectives.
3. In the limitations and planned future research, the authors listed everything that I consider to be a lack of work. I hope that in the next research they will fulfill the plan.
Author Response
Dear Editor,
Thank you very much for the valuable suggestions to improve the quality of the paper. Attached is the list of changes made in our paper as per the suggestions. All changes are highlighted in yellow colour.
Thank you very much.
Author Response File: 
Author Response.pdf
Reviewer 2 Report
The paper could have some tables about the issues. I like the model. Its fine.
Author Response
Dear Editor,
Thank you very much for the valuable suggestions to improve the quality of the paper. Attached is the list of changes made in our paper as per the suggestions. All changes are highlighted in yellow colour.
Thank you very much.
Author Response File: Author Response.pdf
Reviewer 3 Report
1)Need to incorporate the underpinning theory and number of respondents in Abstract.
2)Why you need to study the impact of different dimensions of EM on firm performance? Give more specific justifications.
3)Please explain the underpinning theory employed in your writing.
4)Please explain the criteria used to select the respondents
5)Provide a specific Table to show the profile of the firms/respondents.
6)Explain the Theoretical contribution of this article in Conclusion.
Author Response
Dear Editor,
Thank you very much for the valuable suggestions to improve the quality of the paper. Attached is the list of changes made in our paper as per the suggestions. All changes are highlighted in yellow colour.
Thank you very much.
Author Response File: Author Response.pdf
Reviewer 4 Report
Dear Authors,
Overall I would like to congratulate you for bringing into focus this issue of Entrepreneurial Marketing Dimensions and Firm Performance in Small and Medium Enterprises.
I appreciate, that the authors performed a really detailed analysis of the existing literature with a large amount of used literary sources.
Please, accept my comments as a suggestion for improvement:
· The authors should re-write the abstract. The authors should state (emphasise) the aim of the work in the abstract. Statement: "This paper adds to the prevailing literature and addresses existing research gaps with regards to the linkages between the seven dimensions of entrepreneurial marketing and firm performance in the Kingdom of Saudi Arabia" is too vague and does not reveal the main aim of the article and the added value (newness of this study).
· The explanations and discussions in part 2 can be shortened significantly since the readers are knowledgeable and not novices.
· On the contrary, the authors could describe part 3 more detail.
Good luck with your future research.
Author Response
Dear Editor,
Thank you very much for the valuable suggestions to improve the quality of the paper. Attached is the list of changes made in our paper as per the suggestions. All changes are highlighted in yellow colour.
Thank you very much.
Author Response File: Author Response.pdf
