The Influences of Experiential Marketing Factors on Brand Trust, Brand Attachment, and Behavioral Intention: Focused on Integrated Resort Tourists

Round 1

Reviewer 1 Report

Abstract

 

Could you please specify the Koreans, do you mean Korean tourists?

 

Introduction

 

..Data from the Korea Casino Association [4] shows that in 2019… You mentioned the situation in 2019. What about the current situation affected by COVID-19?

 

Literature Review

 

What is the theory that the present study based on?

 

Any updated version in recent years?

 

Hypotheses should be developed in-depth.

 

 

 

 

Author Response

Please see the attachment.

Author Response File: Author Response.pdf

Reviewer 2 Report

The topic is interesting and important. However, there are several key areas
that need more work prior to publication. I have summarized the required
changes in the hope that the feedback will be useful to you as you update
the paper. I am not able to consider your manuscript for publication at the
present time, but I hope you will consider the feedback provided by the
following suggestions to revise your manuscript and re-submit.
1- The authors should ask the help of native English speaking proof reader,
because there are some many typo and linguistic mistakes that should be
fixed.
2- The introduction is poorly written and it does not properly refer to
previously published studies. The authors need to carefully review the
published literature, identify the gaps in the literature, and propose their
approach to fill the gap.
3- Literature review is not enough. It is important to add some recent work
(2018-2022) to the literature review. At least 10 new references should be
added to article.

4- A flowchart should be added to the article to show the research
methodology.

 

 

Author Response

Please see the attachment.

Author Response File: Author Response.pdf

Reviewer 3 Report

Dear authors:

The manuscript discussed the role of experiential marketing factors on emotional-brand perception and behavior intention in the integrated resorts contexts, which is an impressive and valuable study due to the novel themes. Overall, we can see a certain amount of work, and the English expression is acceptable. However, some minor issues should be addressed:

 

Firstly, it would be more precise for readers if the abstract part added one sentence to explain the background and the value of the study.

 

Secondly, since the authors said that integrated resorts are new forms of tourist destinations, why don’t the authors explain the three integrated resorts chosen as the data collection places in the research method section?

 

Thirdly, there are some format flaws in tables in the manuscript, such as the header of table 2 and table 3. Besides, it could be better if the authors changed the name of table 5 and table 6, making the table information more specific for readers.

 

At last, recheck the sentence and formats before submitting your manuscript.

Author Response

Please see the attachment.

Author Response File: Author Response.pdf

Round 2

Reviewer 1 Report

The manuscript has been improved.

Author Response

Thank you for the review process.

Reviewer 2 Report

The article is totally revised and the changes indicated from reviewing have been implemented. The section concerning future directions should be revised adding some more elements addressing research directions.

 

Author Response

Please see the attachment.

Author Response File: Author Response.pdf