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Sustainability
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Tourist Satisfaction and Sustainable Destination Branding
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Tourist Satisfaction and Sustainable Destination Branding

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Tourism, Culture, and Heritage".

Deadline for manuscript submissions: closed (30 November 2022) | Viewed by 20442

Special Issue Editors

Prof. Dr. Zuzana Tučková

E-Mail Website
Guest Editor
Faculty of Logistics and Crisis Management, Tomas Bata University in Zlín, Studentské nám. 1532, 686 01 Uherské Hradiště, Czech Republic
Interests: tourism; suistainability; knowledge economy; service economy
Dr. Zuzana Vaculcikova

E-Mail Website
Guest Editor
Faculty of Management and Economics, Tomas Bata University in Zlín, Mostní 5139, 760 01 Zlín, Czech Republic
Interests: economic susitainabilty; enterprise economy
Dr. Mohsin Javed

E-Mail Website
Guest Editor
Faculty of Management and Economics, Tomas Bata University in Zlín, Mostní 5139, 760 01 Zlín, Czech Republic
Interests: economic impact of tourism; tourism and sustainability; tourism management and competitiveness; tourism planning and development

Special Issue Information

Dear Colleagues,

A central idea of sustainability in the tourism industry is that all the stakeholders should receive enhanced benefits from tourism, and everybody should be a receiver (World Tourism Organization, 2005). In this vein, tourists as an important stakeholder should be offered better products and services in an attempt to enhance their satisfaction. Further, such efforts at the destination level also help tourist destinations to achieve sustainability and competitiveness. Hence, the impacts of such efforts are two-fold, towards enhancing tourist satisfaction as well as sustainable destination branding.

The literature shows several studies related to tourist satisfaction in tourism and hospitality (Javed et al., 2020; Narangajavana Kaosiri et al., 2019; Huang and Crotts, 2019; Suhartanto, 2018; Agyeiwaah et al., 2016; Neal and Gursoy, 2008; Hui et al., 2007). For example, Narangajavana Kaosiri et al. (2019) focused on social media and tourist satisfaction, and Huang and Crotts (2019) presented the cultural dimension toward tourist satisfaction. However, the studies with a particular focus on tourist satisfaction and destination branding in the context of sustainability are usually overlooked. Such a context demands a collaboration between the tourist attractions of a destination, administrators, local authorities, as well as policymakers to achieve the purpose related to tourist satisfaction and sustainable destination branding. Therefore, this Special Issue calls for high-quality papers with a particular focus on issues related to tourist satisfaction and sustainable destination branding to be published in the Sustainability journal.

Prof. Dr. Zuzana Tučková
Dr. Zuzana Vaculcikova
Dr. Mohsin Javed
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • tourist satisfaction
  • sustainable
  • destination branding
  • tourism
  • GHR

Published Papers (5 papers)

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Research

16 pages, 934 KiB  
Article
The Influences of Experiential Marketing Factors on Brand Trust, Brand Attachment, and Behavioral Intention: Focused on Integrated Resort Tourists
by Wenjie Xu, Hyejin Jung and Jangheon Han
Sustainability 2022, 14(20), 13000; https://doi.org/10.3390/su142013000 - 11 Oct 2022
Cited by 6 | Viewed by 3562
Abstract
Given the fierce competition and changes in the market environment, the integrated resort industry must devote more efforts to understanding tourists’ behavioral characteristics to develop appropriate marketing strategies. Thus, this study established an integrated model to examine the impacts of experiential marketing factors [...] Read more.
Given the fierce competition and changes in the market environment, the integrated resort industry must devote more efforts to understanding tourists’ behavioral characteristics to develop appropriate marketing strategies. Thus, this study established an integrated model to examine the impacts of experiential marketing factors on brand trust, brand attachment, and behavioral intention to promote the sustainable development of the integrated resort business. An online survey on Korean tourists with integrated resort experience was conducted, and a total of 526 valid responses were obtained. The proposed model was investigated with SmartPLS 3.3.9 software. Results show that sense, feel, think, and relate affected brand trust, whereas only sense, think, and relate affected brand attachment. Moreover, behavioral intention was found to be influenced by both brand trust and brand attachment. The research findings hold practical and theoretical contributions for the integrated resort context. Full article
(This article belongs to the Special Issue Tourist Satisfaction and Sustainable Destination Branding)
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19 pages, 1107 KiB  
Article
Examining the Factors Influencing Tourists’ Destination: A Case of Nanhai Movie Theme Park in China
by Liting Zhou, Fei Ouyang, Yang Li, Jieling Zhan, Nadeem Akhtar and Muhammad Ittefaq
Sustainability 2022, 14(18), 11419; https://doi.org/10.3390/su141811419 - 12 Sep 2022
Cited by 6 | Viewed by 2464
Abstract
The present study used a stimulus-organism-response (S-O-R) theoretical framework to examine the relationship between theme park tourists’ experience, brand identity, brand satisfaction, and brand loyalty in China. By using the structural equation model (CB-SEM), this paper illustrates the process of forming destination brand [...] Read more.
The present study used a stimulus-organism-response (S-O-R) theoretical framework to examine the relationship between theme park tourists’ experience, brand identity, brand satisfaction, and brand loyalty in China. By using the structural equation model (CB-SEM), this paper illustrates the process of forming destination brand loyalty for sustainable tourism on theme parks. The results suggested a second-order structure of tourism experience. The first-order four factors have different impacts on the second-order tourism experience. Activity experience is the most important factor influencing tourism experience, followed by environment experience, then facility experience, and finally interaction experience. In terms of tourism experience, individual brand identity-brand satisfaction-brand loyalty is the most important path of a theme park on tourists’ behavioral intention, among which brand satisfaction plays the most significant partial mediation effect in the relationship between individual identity and destination loyalty. It is expected that the results of this study provide a reference for improving tourists’ brand loyalty to achieve sustainable development of theme parks. Full article
(This article belongs to the Special Issue Tourist Satisfaction and Sustainable Destination Branding)
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20 pages, 738 KiB  
Article
Residents’ Motivation and Place Meanings in a Hallmark Event: How to Develop a Sustainable Event in the Hosting Destination
by Jie Zhang, Shaofeng Wu and Huan Sun
Sustainability 2022, 14(15), 9526; https://doi.org/10.3390/su14159526 - 3 Aug 2022
Viewed by 1724
Abstract
The main challenge for sustainable events is to attract residents to participate and to continue participating. Motivation can be used to explain a place and the intention to revisit a place. The main purpose of this study was to explore residents’ place meanings [...] Read more.
The main challenge for sustainable events is to attract residents to participate and to continue participating. Motivation can be used to explain a place and the intention to revisit a place. The main purpose of this study was to explore residents’ place meanings at Peony Culture Festival Luoyang China (PCFLC) and the impact of residents’ motivation on place meaning and place satisfaction with respect to PCFLC. A sequential mixed-methods approach was adopted. In-depth interviews and questionnaires were used to collect data. The thematic analysis yielded four themes of residents’ place meanings in PCFLC. Structural equation modeling via the bootstrap approach was used to examine the role of residents’ motivation in place making in PCLFC. The results indicated that residents’ place meanings in PCFLC consisted of self-identification, self-development, economic dependence, and leisure, which enriched the types of place meanings. In addition, place meaning had a mediating role in the relationship between autonomous motivation and place satisfaction and a masking role in the relationship between controlled motivation and place satisfaction from the perspective of the self-determination theory. The paper provides a theoretical perspective to explain the effects of motivation on place making and puts forward a practical proposal for the products and marketing of events. Full article
(This article belongs to the Special Issue Tourist Satisfaction and Sustainable Destination Branding)
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19 pages, 448 KiB  
Article
Understanding Revisit Intention towards Religious Attraction of Kartarpur Temple: Moderation Analysis of Religiosity
by Asad Ur Rehman, Muhammad Shoaib, Mohsin Javed, Zuhair Abbas, Ayesha Nawal and Roman Zámečník
Sustainability 2022, 14(14), 8646; https://doi.org/10.3390/su14148646 - 14 Jul 2022
Cited by 3 | Viewed by 2453
Abstract
This study examines the effect of destination image, cultural contact and perceived risk on revisit intention of Sikh pilgrims to Kartarpur temple, mediated by tourist satisfaction. The literature has debated the moderating effect of religiosity in a different tourism context. However, studies rarely [...] Read more.
This study examines the effect of destination image, cultural contact and perceived risk on revisit intention of Sikh pilgrims to Kartarpur temple, mediated by tourist satisfaction. The literature has debated the moderating effect of religiosity in a different tourism context. However, studies rarely investigate the moderating role of religiosity in the relationship of destination image, cultural contact and perceived risk with tourist satisfaction. This study follows a cross-sectional approach and self-administered survey method to collect data from 613 Sikh pilgrims who visited Kartarpur temple. A quantitative study with covariance-based structural equation modeling was employed to examine the research hypothesis through Amos 2 version. The results show that tourists’ satisfaction partially mediates the relationship of destination image and cultural contact with revisit intention. Nevertheless, perceived risk significantly affects the revisit intention effect via tourist satisfaction. So, tourist satisfaction was the significant mediator between destination image, cultural contact, perceived risk and revisit intentions. The findings confirm that the religiosity of Sikh pilgrims significantly moderates the relationship of destination image, cultural contact and perceived risk with revisit intentions. Practically, the findings offer the managers of such attractions to formulate suitable marketing strategies for developing the revisit intention and sustainable branding. Full article
(This article belongs to the Special Issue Tourist Satisfaction and Sustainable Destination Branding)
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16 pages, 485 KiB  
Article
The Influence of Tourists’ Experience on Destination Loyalty: A Case Study of Hue City, Vietnam
by Vo Viet Hung, Sandeep Kumar Dey, Zuzana Vaculcikova and Le Trieu Hoang Anh
Sustainability 2021, 13(16), 8889; https://doi.org/10.3390/su13168889 - 9 Aug 2021
Cited by 24 | Viewed by 8474
Abstract
This research focuses on the impact of the tourist experience on the relationship among destination image, tourist motivation, and tourist satisfaction on destination loyalty by examining the theoretical and empirical evidence on the causal relationship between constructs. A research model was proposed, in [...] Read more.
This research focuses on the impact of the tourist experience on the relationship among destination image, tourist motivation, and tourist satisfaction on destination loyalty by examining the theoretical and empirical evidence on the causal relationship between constructs. A research model was proposed, in which nine hypotheses were developed, and the empirical data were collected from Hue city, which is a major tourist destination in Vietnam. A total of 204 questionnaires were returned, and the data were analyzed using PLS-SEM. The moderating effect of the tourist experience on the impact of the destination image, tourist motivation, and tourist satisfaction on destination loyalty is analyzed in this article. The proposed conceptual model was tested, and the results reveal a significant relationship between the two constructs to destination loyalty (destination image and tourist satisfaction). Furthermore, the findings support the proposed destination loyalty model: destination image, tourist satisfaction directly influenced destination loyalty, and tourist experience play an important role as a moderator in the relationship between tourist motivation and tourist loyalty. Full article
(This article belongs to the Special Issue Tourist Satisfaction and Sustainable Destination Branding)
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