2.1. Related Background
The literature associated with this study mainly falls into three categories.
To begin, we discuss the term data factor. In a narrow sense, the data factor tends to be informational. The information generated by social and economic activities [
6,
7,
8] can be encoded into a binary sequence of zeros and ones to predict unknown future states, resolve uncertainties [
9], and reduce forecasting errors [
10]. To some extent, data and information are compatible [
11]. It is widely acknowledged that the data factor possesses the following economic attributes:
- (i)
The high liquidity of the data factor. The information in data is easily refined and forms a circulating language in the digital realm, thereby reducing the complexity of the information flow and enhancing the efficiency of its diffusion [
12]. Data are intermediate factors of production [
13]. The integration of the data factor and other production factors fosters subsequent innovation, creates a mechanism for innovation to be spontaneously strengthened, and provides the impetus for sustainable economic development [
14]. To some extent, the innovation process of data is the process of its continuous flow to generate informational knowledge.
- (ii)
The low marginal cost of the data factor. The marginal cost of data is close to zero [
9,
15,
16]. The value of data rises with increased usage [
17]. This attribute is the basis for scale and scope economies. It is less costly to transmit and convert data, which diminishes the significance of boundaries and enables more businesses to participate in economic production activities.
- (iii)
The non-competitiveness of the data factor. The integration of non-competitive factors with production factors generates the law of increasing returns to scale, thereby promoting sustainable economic growth [
18]. This indicates that the extensive use of the data factor can make the production point close to the production possibility curve, which is crucial for fostering economic growth.
With the expansion of data factor applications, the classification of the data factor has become increasingly specific. In these studies, the emphasis has shifted to data capital. Xu and Zhao [
19] defined data capital as digitalized and production factor-oriented information and data. This definition divides an initial portion of the data factor category and provides a starting point for the classification of the data factor. Li and Zhao [
20] elaborated on the transformation of data from a resource to a production factor (data capital) through the evolution of data forms and value forms and summarized the conditions under which data can become production factors. Su and Chen [
21] argued that data capital was the sum of social relations with a lossless value-creating effect on social production. The uniqueness of data capital is derived from the contrast between general capital and data capital. According to Tang [
22], data capital is the sum of the value added, which is derived from the inflow or outflow of data assets. This study sought to reclassify capital using a scientific measurement method.
Theoretically, the data factor flow is inseparable from the “materialized” carrier, allowing for the deconstruction and classification of the data factor, thereby advancing quantitative research. Using the classification of the research and development (R&D) factor by Bai et al. [
23], in this study, we deconstructed the data factor into data capital and data researcher.
In this study, we also highlighted the impact of digital technology on the SE in the VC. The data factor flow cannot be separated from the application of digital technology; to a large extent, the digital technology application is the data factor flow.
Typically, traditional international trade in the pursuit of a scale economy will reduce the diversity of needs. In contrast, the application of digital technology establishes the law of increasing returns to scale, reconciles the contradiction between scale economy and product differentiation, and more effectively satisfies diverse needs [
24]. Thus, the consumption end is important in attracting the production end. Qi et al. [
12] examined the economic theory of the evolution of consumer value. They concluded that digital technology enhanced consumers’ value-demand proposition and increased consumer demand’s supply-side efficiency.
Consumption-wise, digital technology promotes scaled-down, customized production by enhancing worker skills, expanding consumer rights, enhancing digital capabilities, and mining front-end and back-end personalized demand [
25]. Production wise, digital information and traditional industries are highly integrated and permeated, thereby enhancing the VC performance of traditional industries. As an enterprise’s external transaction costs are lower than its internal transaction costs, an enterprise’s organizational scale tends to be miniaturized and specialized to meet massive customization demands [
26]. The new digital economy model drives the diversification of consumer demands and the long-tail effect of consumption, thereby compelling businesses to transform and upgrade [
27]. Consumption growth influences market fluctuations. The market should implement technological innovation, not only in the PEVC but also in CEVC’s marketing channels and brands, thus fostering the innovation of the PEVC with the CEVC [
2]. A larger market creates a scale economy that compensates for the high cost of innovation and attracts innovation agglomeration, which becomes a vital force in sustainable development. During the transformation at the VC level, one sees the SE of CEVC attract the PEVC as a consequence of the changes mentioned above. Although the studies mentioned above provide a theoretical basis for the impact of digital technology on the SE in the VC, few empirical studies have been carried out, and there is no convincing empirical evidence.
Regarding the metrics associated with the SE, Ma et al. [
28] explored the regionalization trend in the VC by using the VC database and adopting the difference between the internal and external proportion of intermediate input. Liu and Zhao [
29] established upstream and downstream dependence indicators for the VC in the East Asian region on the basis of the theory of VC decomposition. However, due to the limitations of the research methods and objectives, these indicators do not accurately reflect the characteristics of the relationship between the CEVC and PEVC.
Finally, some of the literature addresses to the issues surrounding the VC and the economic model in East Asian nations.
In terms of comparative advantage, there are the essential comparative advantages of traditional trade are labor, land, and capital, among others. These comparative advantages allow East Asian nations to participate in the division [
30]. As digitization develops, the proportion of labor allocated to productivity falls [
31]. As a result, the comparative advantage of labor diminishes [
32], data factors that rely on new infrastructure construction and human resources become the new comparative advantage, and the advantage of the scale economy becomes more prominent. Individual demands emphasize the advantages of local production and bring production closer to the regional market [
33].
Agglomeration affects the VC. Enterprises are in both the division of GVC and localized clusters [
34]. The agglomeration of exporters promotes the added value of exports [
35], thus enhancing the position of the VC [
36]. A more detailed dimensional study has shown that the industry concentration inhibits the position of the VC, while the specialization level promotes it [
37], and synergistic industrial agglomeration increases the domestic value-added export rate [
38]. The VC also influences agglomeration. According to research, deepening the domestic VC would tap market potential and promote agglomeration [
39]. Currently, platform transactions enabled by digital technology successfully match supply and demand, aggregate upstream and downstream enterprises in the VC, create a virtual network agglomeration effect, and exert scale and network effects [
36].
In terms of fragmentation and the VC, fragmentation production refers to the de-centralization of international production processes [
40]. This is more evident in the context of globalization [
41]. Under the influence of digital technology, production fragmentation modifies the equilibrium world market price and factor prices [
42], thereby widening the income gap [
43]. In East Asia, fragmentation production increases the intraregional economic interdependence and maintains the dependence on the global economy [
44].
Regarding the SE, in essence, the current study demonstrated that digital technology has altered the production system’s power structure, and the GVC has amplified the shift [
45]. The GVC’s mode of production has shifted from series to parallel. The organizational structure is typically simplified, market-oriented, and modularized, and it responds quickly to market changes [
46]. The production mode shifts its emphasis from production to products, emphasizing the diversification and refinement of products [
47]. This indicates the significance of the CEVC within the production system. This type of research begins with the shift in the production system caused by digital technology and, to some extent, identifies the essence of the SE.
Regarding the economic development model in East Asia, the existing studies generally conclude that the East Asian economy has followed a geese-shaped development model since the 1960s. In the late 1980s, as the economic bubble burst, East Asia established an industrial cluster chain division [
48]. In the 1990s, the degree of integration strengthened [
49], and a relatively stable triangular trade was created [
50,
51]. With the slowdown in global trade and the development of the VC, this export-oriented economic development model, which is excessively reliant on external markets, has become increasingly unsustainable. Due to the impact of digital technology, in East Asia, a node driven by domestic demand within the region and symmetrical development inside and outside the region are being reshaped [
1]. The RCEP region provides the necessary conditions for the VC to be reshaped: consensus, an internal and external environment, VC introversion, and economic dependence [
2]. The Asian VC is evolving toward diversification and regionalization [
4]. As a result, the proportions of East Asian VC production and consumption have simultaneously increased [
52].
The literature mentioned above examines the VC from multiple perspectives, ranging from customary conditions to the digital background. Understanding the formation of the SE is helpful, but we still lack a comprehensive and systematic framework for analysis.
2.2. Theoretical Analysis
With the widespread adoption of digital technology, the data factor is reshaping national factor endowment structures. This challenges the traditional scale economy theory and modifies the trend of supply and demand curves. (Krugman pointed out that the supply and demand curve with network externality diverged from the traditional theory. That is, expanding market scale would produce more value, and thus the demand curve would tilt to the upper right; meanwhile, as learning and experience make it easier to produce goods, as the quantity of goods increases, the price falls, and thus the supply curve slopes to the lower right.) Moreover, it causes an adjustment to the VC system by inverting the status of production and consumption.
From the perspective of PEVC, data factor flow transforms the traditional trade theory law of diminishing returns to scale into the law of increasing returns to scale. First, the noncompetitive nature of the data factor enables sharing to maximize the value. Consequently, the scale economy has been a significant source of enterprise revenue, and the market size has become an essential factor in stimulating the PEVC to benefit the VC. The use of data-carried information and information-generated knowledge expands traditional trade content and facilitates the formation of a scale economy. Second, the technology level is endogenous. As the production scale has increased, digital technology has become an endogenous variable. Its widespread application reduces the costs associated with data collection, storage, categorization, and extraction. Finally, the return to scale is becoming more prevalent because management efficiency is increasing faster than the enterprise scale [
24].
In addition, traditional trade theory maintains that scale economy is the basis for trade benefits and that differentiated demand is the driving force of trade [
53]. Consumers tend to diversify their demand when facing similar financial constraints. Under a specific demand, manufacturers will reduce the production of the same product if they increase product variety, thereby diminishing the scale economy. The expansion of the international market can improve the demand level, which creates a scale economy. The application of digital technology has significantly altered traditional trade in two ways. First, digital technology effectively matches a scale economy with distinct needs [
24], enabling large-scale differentiated production. The scale economy has been transformed from standardization to differentiation. The PEVC is encouraged to take the CEVC as the core and implement the strategy of geographic proximity to the consumer. Demand differentiation has become an essential factor in attracting the PEVC. Second, manufacturers expand product categories under specific demand conditions to increase the scope economy. In the region, a scope economy can be realized through digital technology. Additionally, production in the region is advantageous due to its proximity to market demand and the low production risk. In contrast, transregional production faces trust, language, and payment system barriers, reducing the producers’ ability to develop transregional markets, which causes the PEVC to focus on the CEVC in the region.
The transformation of the PEVC is ultimately influenced by digital technology. First, network externality highlights the first-mover advantage. It is easier to obtain market resources and establish a scale economy if enterprises occupy the market in advance, thus creating a higher market threshold for latecomers [
54]. To obtain a time-competitive advantage, businesses must quickly succeed in data collection, product development, and customer service, which compels them to be geographically close to the consumer market, establish a consumer value feedback mechanism, and quickly occupy the market to achieve a scale economy. Second, digital technology enables the time factor to be recorded. As it is technically difficult to measure, the time factor has been neglected in traditional trade. As the GVC division deepens, coordination and rapid feedback become important, and the ability to respond rapidly becomes crucial in the GVC division system’s layout. Digital technology has made it possible to measure response times. The Internet of Things (IoT) has enabled the real-time tracking of each link of the division and coordinates the flow of various production factors [
3]. Close geographical proximity to the CEVC enables effective real-time control and enhances the capacity for timely responses, making the CEVC a critical factor in attracting the PEVC.
From the CEVC, the data factor establishes the consumer’s market dominance. In conventional economic theory, because resource scarcity restricts production supply, producers dominate the market, and consumers are primarily passive recipients of commodities [
12]. With the proliferation of digital technology, information regarding supply and demand is more balanced. The extensive involvement of consumers in the production process has profoundly altered the supply side, fostering high cohesion and precise matching between supply and demand, accelerating the rate of new product R&D, reducing the uncertainty risk of new product launches, and enhancing enterprises’ innovation efficiency and anti-risk ability. In comparing supply and demand forces, the characteristics of market demand and the logic of value creation have shifted, indicating a trend of consumption-end power consolidation [
55]. Consumer demand has become an increasingly dominant value force, giving rise to the logic of demander predominance [
56]. To increase market competitiveness and enhance consumer value, businesses implement a series of strategic measures, such as product R&D and technological upgrading, resulting in the formation of a new production ecosystem composed of actively pursuing consumers. In addition, the data factor’s low marginal cost rapidly increases the market size, lowers the market entry barriers, and intensifies the market competition. As a result, the enterprise’s marketing strategy shifts from low price to differentiation, highlighting the significance of acquiring timely information regarding shifting consumer demand. Close geographic proximity to consumers permits more precise demand data thorough product R&D, rapid market penetration, and first-mover advantages. Therefore, the CEVC becomes a powerful force that attracts the PEVC.
Accordingly, we propose the following hypothesis:
Under the data factor flow, at the PEVC, the law of increasing returns to scale reconciles the scale economy and production differentiation. At the CEVC, the data factor establishes the consumer’s dominant position and encourages production differentiation through intensified competition. As a result, the CEVC becomes a powerful driving force to attract the PEVC, promoting production agglomeration in the region on a large market scale and forming the SE to realize greater value.
Changes in the PEVC and CEVC indicate that the faster the data factor flows, the greater the attraction of the CEVC to the PEVC, which makes it easier for the profit-driven PEVC to modify the VC layout.
In the RCEP region, the increasing division of the VC has increased the degree of production linkage between member nations and has ensured the optimization and stability of the VC, laying the groundwork for the widespread adoption of digital technology. Furthermore, the extensive data factor flow in the region reinforces the data factor’s scale and scope economies. Theoretically, RCEP member countries show differences in their economies, systems, cultures, geographies, etc., making it easier to conduct division and cooperation, form a scope scale in the region, and drive the PEVC to the CEVC to enable efficient production. With the launch of the RCEP and the future improvement in the integration level, the cross-border data factor flow will strengthen, thus further releasing the SE. In addition, due to the unique characteristics of each country and industry, the SE will be heterogeneous.