Influence of National Culture in Companies with Different Ownership on Employees’ CSR Perception in a Developing Country: The Case of Serbia

Radovanović, Goran; Miletić, Ljiljana; Karović, Samed; Mijatović, Marijana Dukić; Bubulj, Milan

doi:10.3390/su14042226

Open AccessArticle

Influence of National Culture in Companies with Different Ownership on Employees’ CSR Perception in a Developing Country: The Case of Serbia

by

Goran Radovanović

¹,

Ljiljana Miletić

^2,*

,

Samed Karović

³,

Marijana Dukić Mijatović

⁴ and

Milan Bubulj

⁵

¹

Military Academy Management, University of Defence, Veljka Lukića Kurjaka 1, 11000 Belgrade, Serbia

²

Faculty of Project and Innovation Management, Educons University, 11000 Belgrade, Serbia

³

Faculty of Security Studies, Educons University, 21208 Sremska Kamenica, Serbia

⁴

Faculty of Technical Sciences, University of Novi Sad, 21000 Novi Sad, Serbia

⁵

Faculty of Management, University Union Nikola Tesla, 21205 Sremski Karlovci, Serbia

^*

Author to whom correspondence should be addressed.

Sustainability 2022, 14(4), 2226; https://doi.org/10.3390/su14042226

Submission received: 9 December 2021 / Revised: 5 February 2022 / Accepted: 10 February 2022 / Published: 16 February 2022

(This article belongs to the Special Issue Corporate Social Responsibility (CSR) in Developing Countries: Current Trends and Development)

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Abstract

Starting from the fact that perceptions of employees might be related to national culture and our previous finding that CSR perception by employees depends on company ownership, in the present research, we aim at the investigation of relations between CSR and national culture perception by employees’ dependence on company ownership in the specific context of Serbia as a developing post-socialist country. Questionnaire-based research was conducted among employees in public and private companies in Serbia with domestic and foreign ownership. The results pointed out that both CSR and national culture perceptions are highly dependent on company ownership with the dependence of CSR perception on national culture perception by employees in public but not private companies. The obtained results point out that in private companies, excessive adoption of managerial practices not aligned with national culture resulted in shifts in perception of national culture, as well as in divergence between national culture and perceptions of CSR activities.

Keywords: corporate social responsibility; national culture; Serbia; company ownership; employees

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MDPI and ACS Style

Radovanović, G.; Miletić, L.; Karović, S.; Mijatović, M.D.; Bubulj, M. Influence of National Culture in Companies with Different Ownership on Employees’ CSR Perception in a Developing Country: The Case of Serbia. Sustainability 2022, 14, 2226. https://doi.org/10.3390/su14042226

AMA Style

Radovanović G, Miletić L, Karović S, Mijatović MD, Bubulj M. Influence of National Culture in Companies with Different Ownership on Employees’ CSR Perception in a Developing Country: The Case of Serbia. Sustainability. 2022; 14(4):2226. https://doi.org/10.3390/su14042226

Chicago/Turabian Style

Radovanović, Goran, Ljiljana Miletić, Samed Karović, Marijana Dukić Mijatović, and Milan Bubulj. 2022. "Influence of National Culture in Companies with Different Ownership on Employees’ CSR Perception in a Developing Country: The Case of Serbia" Sustainability 14, no. 4: 2226. https://doi.org/10.3390/su14042226

APA Style

Radovanović, G., Miletić, L., Karović, S., Mijatović, M. D., & Bubulj, M. (2022). Influence of National Culture in Companies with Different Ownership on Employees’ CSR Perception in a Developing Country: The Case of Serbia. Sustainability, 14(4), 2226. https://doi.org/10.3390/su14042226

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Influence of National Culture in Companies with Different Ownership on Employees’ CSR Perception in a Developing Country: The Case of Serbia

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