Online Luxury Resale Platforms and Customer Experiences: A Text Mining Analysis of Online Reviews
Round 1
Reviewer 1 Report
1. Original Submission
1.1. Recommendation
Accept with minor revision
2. Comments to Author
Overview and General Recommendation
The paper discusses an important, yet still scarcely discussed aspect of luxury consumption; the preloved luxury. Further. The authors have taken great care to elaborate the research background, as well as the research methodology, research questions, and the findings. The findings answers to the research questions well, and the conclusion is nicely wrapped, making this paper a very well rounded paper.
My only concern is whether the journal is a good fit for the paper. As it is now, there is a very little results pertaining sustainability, and it clearly is not the main theme of the paper.
Minor comment:
―There is a typo on page 13, line 542, as well as first figure. Wrong is typed as wong.
Author Response
Dear Reviewer,
I am writing to express my sincere gratitude for the time and effort you invested in reviewing my manuscript. I appreciate your attention to detail and the constructive feedback you have provided, which has helped to improve the quality of the paper.
I am pleased to inform you that the typo you pointed out has been corrected. Thank you for bringing it to our attention.
With regards to your concern about whether the journal is a good fit for the paper, I have carefully considered your comments. I understand that you feel there are very few results pertaining to sustainability and that it is not the main theme of the paper.
Allow me to share our viewpoint on why we believe the journal fits the scope of our paper. Firstly, we focused on online resale platforms, which are widely accepted as a circular business model that promotes sustainability. Secondly, we argue that consumers' participation in resale practices is a form of sustainable consumption, even if they are more motivated by practical utilitarian benefits than intangible social values such as protecting the environment or promoting sustainability.
However, I appreciate your feedback and recognize that there is room for improvement in this regard. As such, we have included additional discussion and implication regarding the fact that "sustainability" is not the main theme of our findings.
Once again, thank you for your valuable feedback and for taking the time to review our manuscript. Your comments have been extremely helpful in improving the paper, and I look forward to your response.
Sincerely,
Chuanlan Liu
Author Response File: 
Author Response.pdf
Reviewer 2 Report
The authors study online luxury resale platforms and customer experiences. A very timely and relevant topic. This paper can be accepted in present form. All the best!
Author Response
Dear Reviewer,
I am writing to express my sincere gratitude for the time and effort you invested in reviewing my manuscript. Many thanks for your constructive feedback.
Sincerely
Chuanlan Liu
Author Response File: Author Response.pdf
Reviewer 3 Report
This paper was conducted to understand sustainable fashion through online luxury platform customers. The world-leading online resale platform’s user reviews were gathered, and text mining analysis was used to perform the study. This work offers three pertinent research questions to accomplish the study goal, and the answers are well-constructed and described. Overall, text-mining analysis was used to address the three main topics but the result showed no discernible advantage over the human assessment of the collected reviews. Therefore, text-mining analysis requires further enhancement in order to show more insightful findings. Particularly for the third research question, due to the nature of user reviews, using the existing methodology makes it challenging to come up with relevant answers. For purpose of strengthening the research, this paper should take into account additional analytical techniques.
Author Response
Dear Reviewer,
I am writing to express my sincere gratitude for the time and effort you invested in reviewing my manuscript. I appreciate your attention to detail and the constructive feedback you have provided, which has helped to improve the quality of the paper.
We understand that there are limitations in using text mining techniques and analyzing secondary data. Such limitations include not being able to control the structure of the discussion and only being able to capture the popular themes commonly discussed. We added the limitation of the text mining methodology as "data mining techniques quantify text with word frequency. They may underestimate reviews on topics that were not commonly discussed but insightful" on line 733. However, one advantage of using text mining techniques over manual analysis is its speed and scalability. Without the text mining technique, it will be impractical to analyze all 51,634 reviews. Thanks for the reviewer's suggestion on " take into account additional analytical techniques". We mentioned in the last paragraph to consider collecting primary data for future research.
Sincerely,
Chuanlan Liu
Author Response File: Author Response.pdf
Reviewer 4 Report
Online Luxury Resale Platforms and Customer Experiences: A Text Mining Analysis of Online Reviews Dear authors, I am pleased to review your manuscript on online luxury resale analyzing customer experiences through text mining analysis. First of all, thanks for using this research technique which has its roots in computational and information management fields that integrates database searching and information retrieval based on text analysis. In terms of your research paper, this technique is significant. 1. A brief summary (one short paragraph) outlining the aim of the paper, its main contributions and strengths. The paper refers to the growth of fashion resale, particularly in the luxury and designer fashion market, which is considered a key component of circular fashion. In addition, circular fashion is significant in terms of sustainability because garments extend their life cycle, reducing negative environmental effects. Your research explores customer experience in order to study answers to your 3 research questions: 1) How do online luxury resale platforms provide customer value to buyers and sellers? What are the driving values for consumers to buy or sell pre-owned products? 2) Are there any issues regarding buying and selling pre-owned products using online luxury resale platforms? 3) How are luxury resale platform customers practicing sustainable consumption? Your contributions are significant for sustainability and marketing because fashion resale, particularly luxury and designer fashion, has become an increasingly important component of the circular economy in fashion. This market segment is experiencing the most significant growth and is considered a central pillar of the circular business model. Your results and conclusions improve academic knowledge and open new windows for research related to online luxury resale platforms and information technologies to upgrade the customer experience. These techniques could offer more value to both buyers and sellers, promoting a sustainable circular economy in fashion by encouraging consumers to buy, wear, sell, and repeat. A main contribution from your findings is that, although leading online luxury resale platforms promote economic, environmental, and experiential benefits for their customers, customers are more concerned with or receive more significant economic and experiential benefits than environmental benefits. Another significant finding indicates that while sustainability is not the primary motivator for buyers or sellers in the resale market, contributing to environmental protection and sustainability can make customers feel good and guilt-free about their purchases and consumption. This means that much research must be conducted in order to analyze this relationship. I want to highlight your paper's excellent graphical exposition of results. Plots are understandable and easy to read. 2. General concept comments Article: The manuscript is well-written and understandable. It exhibits academic rigor. 3. Specific comments referring to line numbers, tables, or figures that point out inaccuracies within the text or sentences that are unclear. I have no comments in this section. I wish you good luck in this review process.Author Response
Dear reviewer,
I am writing to express my sincere gratitude for the time and effort you invested in reviewing my manuscript. I appreciate your attention to detail and the constructive feedback you have provided. Your comments have been extremely helpful which has helped build our confidence in this line of research.
Sincerely,
Chuanlan Liu
Author Response File: Author Response.pdf
