Social Media and Impact of Altruistic Motivation, Egoistic Motivation, Subjective Norms, and EWOM toward Green Consumption Behavior: An Empirical Investigation
Round 1
Reviewer 1 Report
I really appreciate the scholarly efforts of the authors and the paper is quite interesting. The paper bears certain merit and can be a good addition to the related body of literature. However, I extend the following suggestions to further improve the paper.
1. Since the topic has high currency and extensive research is being conducted, the authors need to add latest and current literature.
2. H4: EWOM has a strong correlation with purchasing behavior: not only tests for correlation but also impact of EWOM on PB. So H4 needs to be rephrased and correlation should be replaced with influence or impact.
3. H8- Green purchase intent has a strong impact on green purchase behavior: the word "strong" is not appropriate in the hypothesis. you result will show whether the impact is strong or weak. so remove the word "strong"
4. Correlation table shows quite high correlation among variables. It poses the danger of multicollinearity. Check for multicollinearity and common method bias using VIF.
5. Page 11, "The correlation between the independent and dependent structures is represented by the β value". β value shows impact not correlation. please correct the sentence. Note that impact and correlation are two different things.
6. Some relationships are weak, like H3,4 and 5. Can the authors justify why the relationships are weak?
7. Create separate sections for Conclusion and theoretical and managerial implications.
8. Add Convenience sampling as a limitation to the limitation section.
Author Response
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Author Response File: 
Author Response.pdf
Reviewer 2 Report
Dear authors,
I am pleased to review your article “Social Media and Impact of Altruistic motivation, Egoistic Motivation, Subjective Norms, and EWOM towards Green Consumption Behavior: An Empirical Investigation”.
It was a pleasure reading it, it is an interesting article which studies consumer behaviour in a way that the buying decision is based less on need and more on emotional impulses. Besides, I appreciate the precise and objective way in which you have structured the hypotheses for each of the variables tested.
The Structural Equation Modeling presented in the article quantify very well the consumption behaviour of the studied group by highlighting each element of the model..
The introduction is very long, and the literature review is quite succinct. I understand that there are more concepts to be presented, but the presentation should be done in the literature review, not in the Introduction. The introduction should briefly introduce the field, what is the niche you are researching and what you have learned from your research.
Also, it may be helpful to make a distinction between the Literature review and the Conceptual framework. By the way, do not make any reference in the text to Figure 1.
Author Response
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Author Response File: Author Response.pdf
Reviewer 3 Report
Overall the researcher carried out the research with well defined and clear focused objectives, then the results Inturn adds more value addition and insights to the readers.
Author Response
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Author Response File: Author Response.pdf
Round 2
Reviewer 1 Report
I am satisfied with the revised version. The authors have well incorporated all the suggestions and now I recommend the manuscript for publication
Reviewer 2 Report
I'm glad I could be of help to you with my suggestions. I maintain my opinion that as long as you have a separate literature review chapter, the introduction should not be very long (one paragraph for field, niche and findings on each research question).
The references in the literature review section strengthen your arguments better.
I congratulate you!
