From Corporate Social Responsibility to ‘Corporate Environmental Responsibility’ and Back: Rebalancing and Enhancing CSR towards a More Just Tourism Sector

This article argues that, while Corporate Social Responsibility (CSR) is gaining traction in the hospitality and tourism sectors, it is skewed in favour of environmental matters to the detriment of social issues. It could thus be more aptly termed ‘Corporate Environmental Responsibility (CER)’. This calls for a shift in direction that balances social and environmental matters. Based on the extant literature, this article proposes strategies to achieve such rebalancing. In particular, it proposes the introduction of a CSR rating/classification system that considers various aspects of CSR, suggesting it should be based on international and national regulations or policies. While the recommended strategies will not change the tourism sector’s CSR overnight, they would promote redistribution and enable the sector to contribute to a more egalitarian and just world.