Destination Competitiveness Through the Lens of Tourist Spending: A Case Study of the Canary Islands
Abstract
:1. Introduction
2. Materials and Methods
2.1. Hypotheses and Research Model
2.2. Data Analysis
2.3. Variable Description
3. Results
3.1. Principal Component Analysis
3.2. Descriptive Analysis
3.3. Model Evaluation
4. Discussion
5. Conclusions
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Conflicts of Interest
References
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Characteristics | Results |
---|---|
Number of islands | 8 islands (GC, TF, LZ, LP, FV, LG, EH; LR) |
Total surface area | 7447 km2 |
Protected natural areas (PNAs) | 47.8% of the land |
Aggregate population | 2,258,219 million inhabitants |
Demographic density | 295 inhabitants per km2 (GC 546.96; TF 458.04; LZ 184, 53; LP 117.85; FV 72.30; LG 58.91; EH 42.46; LR 25,4) |
Number of tourists | 17,767,834 tourists |
Occupancy rate | 83.94% |
Median length of stay | 7.15 days |
Tourism revenues | EUR 22,887,000,000 |
Gross domestic product | EUR 54,194,000,000 |
Rate of unemployment | 11.9% |
Populace at risk of social marginalisation | 25.8% |
Characteristics | Results | |||
---|---|---|---|---|
Year | 2024 | |||
Type of sampling | Tri-stage and non-probability sampling | |||
Confidence index | 95% Sampling error < 1% | |||
Total sample | 38.071 | |||
Islands Tenerife Gran Canaria Lanzarote Fuerteventura La Palma | Number of tourists | Sample EGT | ||
2023 | 2024 | |||
6,449,359 | 40% | 14,007 | 37% | |
4,235,141 | 26% | 11,221 | 29% | |
3,049,188 | 19% | 6110 | 16% | |
2,274,859 | 14% | 5349 | 14% | |
148,720 | 1% | 1384 | 4% |
Variables Measured in the Study | ||
---|---|---|
Dependent variable | ||
Accommodation type | Type of accommodation where the tourist stayed. |
|
Independent variables | ||
Board basis | Specifies the type of meal and beverage services contracted. |
|
Package holiday | Specifies whether a package holiday including both flight and accommodation was purchased. |
|
Flight purchase | Specifies where the flight was purchased. |
|
Number of overnight stays | Total number of nights spent in the Canary Islands. |
|
Time spent outside accommodation | Number of hours spent outside the accommodation. |
|
Expenditure | Total travel expenditure in euros across different categories. |
|
Motivation | Primary motivation for the holiday. |
|
Perceptions | Evaluation of different aspects related to sustainability during the stay in the Canary Islands. |
|
Activities | Specifies whether the tourist engaged in the activities at right during their stay in the Canary Islands. |
|
Travel companions | Specifies whether the tourist travelled alone or accompanied, and the type of company. |
|
Visits | Specifies the number of visits to key sites of interest on the islands. |
|
Information sources | Specifies the information channels used to plan the trip. |
|
Services | Specifies whether the package holiday included transfers or excursions. |
|
Dimension 1 | Contribution | Dimension 2 | Contribution |
---|---|---|---|
Number of visits | 0.361 | Origin expenditure | 0.242 |
Activities | 0.226 | Package cost | 0.129 |
Destination expenditure | 0.070 | Type of company | 0.087 |
Motivation | 0.039 | Number of visits | 0.049 |
Purchase channel | 0.038 | Activities | 0.022 |
Age | 0.020 | Hours away accommodation | 0.010 |
Hours away accommodation | 0.012 | Board type | 0.008 |
Type of company | 0.010 | Total expenditure | 0.005 |
Transfer service | 0.007 | Age | 0.002 |
Type of Accommodation | 5–5GL-Star | 4-Star | 1- to 3-Star | Apartment–Village | P2P | Own Apartment | Total |
---|---|---|---|---|---|---|---|
Number of tourists surveyed | 3.186 | 14.608 | 4.131 | 7.026 | 4.456 | 3.039 | 36.446 |
Number of overnights | 24.507 | 115.186 | 33.847 | 66.262 | 44.193 | 35.880 | 319.875 |
Mean number of overnights | 7.69 | 7.88 | 8.19 | 9.43 | 9.91 | 11.80 | 9.15 |
Median number of overnights | 7 | 7 | 7 | 7 | 7 | 7 | 7 |
Board Basis (%) | 5–5GL-Star | 4-Star | 1- to 3-Star | Apartment–Village | P2P | Own Apartment |
---|---|---|---|---|---|---|
Room only | 5 | 6 | 26 | 65 | 95 | 97 |
Bed and breakfast | 29 | 13 | 16 | 12 | 4 | 2 |
Half board | 33 | 26 | 14 | 7 | 0 | 0 |
Full board | 3 | 4 | 4 | 1 | 0 | 0 |
All inclusive | 28 | 50 | 37 | 12 | 0 | 0 |
Total | 1 | 1 | 1 | 1 | 1 | 1 |
Type of Accommodation (%) | 5–5GL-Star | 4-Star | 1- to 3-Star | Apartment–Village | P2P | Own Apartment |
---|---|---|---|---|---|---|
Flights (national and international) | 33 | 36 | 37 | 39 | 41 | 82 |
Accommodation (main + extras) | 63 | 60 | 58 | 56 | 52 | 1 |
Total 1. Expenditure at origin | 97 | 96 | 95 | 95 | 93 | 89 |
Local transport (inter-island flights, taxis, car rentals, and public transport) | 0.81 | 1.38 | 1.43 | 1.08 | 1.31 | 1.92 |
Food and supermarket | 0.23 | 0.30 | 0.54 | 0.88 | 1.29 | 4.04 |
Restaurants | 0.87 | 0.79 | 1.21 | 1.77 | 2.02 | 6.21 |
Leisure | 0.30 | 0.50 | 0.59 | 0.56 | 0.62 | 1.41 |
Goods | 0.27 | 0.38 | 0.42 | 0.35 | 0.33 | 1.63 |
Other expenses | 0.09 | 0.10 | 0.10 | 0.08 | 0.08 | 0.46 |
Total 2. Expenditure at destination | 2.58 | 3.46 | 4.29 | 4.72 | 5.65 | 15.67 |
Total expenditure | 100 | 100 | 100 | 100 | 100 | 100 |
Dependent Variable | Accommodation Category | ||||
---|---|---|---|---|---|
Independent Variable | 5- and 5GL-Star Hotel | 4-Star Hotel | 1-, 2-, and 3-Star Hotel | Apartment–Village | P2P |
| |||||
| 1.164 *** | 4.449 *** | - | 0.196 *** | 0.412 *** |
| 6.712 *** | 11.786 *** | 0.810 * | 0.067 *** | 0.575 *** |
| 2.896 *** | 11.567 *** | 1.570 *** | 0.076 *** | - |
| 1.832 ** | 13.376 *** | 1.525 *** | 0.089 *** | 0.537 *** |
| |||||
| - | - | 1.597 *** | 1.417 *** | 0.148 *** |
| 1.952 ** | 0.518 *** | 0.381 *** | 0.404 *** | 0.094 *** |
| |||||
| 0.680 *** | 1.342 *** | 1.603 | - | 0.563 *** |
| |||||
| 5.179 *** | - | 1.253 *** | 1.346 *** | 1.440 *** |
| 7.245 *** | - | 1.074 ** | 1.177 *** | 1.451 *** |
| |||||
| 1.928 *** | - | 0.717 *** | 0.704 *** | 0.502 *** |
| - | - | - | 0.930 * | - |
| - | - | - | - | 1.352 * |
| - | - | - | 0.898 * | - |
| - | - | - | - | 1.450 *** |
| - | - | 1.079 *** | - | |
| 0.961 *** | - | 1.083 * | 1.144 *** | 2.007 *** |
| - | - | - | - | 1.985 *** |
| - | - | - | 1.061 * | - |
| 9.170 * | 1.043 * | - | - | - |
| - | - | - | 0.883 ** | - |
| |||||
| 1.832 ** | - | - | - | - |
| - | - | 2.139 *** | - | - |
| 7.678 ** | - | - | 1.194 * | - |
| 7.197 *** | - | - | - | - |
| |||||
| 1.046 *** | - | 0.954 *** | - | - |
| 9.602 ** | 1.971 *** | 1.069 *** | - | 1.214 *** |
| 1.040 ** | - | - | - | - |
| - | - | - | - | 0.904 *** |
| - | - | 0.988 ** | 1.019 * | - |
| 9.061 *** | - | - | - | - |
| 9.177 * | - | - | - | - |
| - | - | 0.939 ** | - | - |
| - | - | - | 0.967 * | - |
| |||||
| 1.080 *** | 1.043 *** | 0.939 *** | 0.914 *** | 0.899 ** |
| 1.094 *** | - | 0.964 * | 0.921 *** | - |
| 1.117 *** | - | 0.952 * | - | - |
| - | - | 0.815 * | - | - |
| - | - | 0.864 ** | - | - |
| |||||
| - | - | 0.969 * | 1.029 * | - |
| - | 0.953 *** | 1.047 *** | - | - |
| 9.363 *** | 1.058 *** | - | 0.971 * | - |
| - | 0.963 * | - | - | - |
| - | 1.033 ** | 0.962 ** | - | - |
| |||||
| - | - | - | 0.974 * | 1.033 ** |
| 9.607 ** | 1.025 ** | - | - | - |
| - | - | - | - | - |
| - | 0.984 * | - | - | - |
| - | - | - | 0.961 * | - |
| - | ||||
| 1.002 ** | - | - | 1.090 ** | - |
| - | 0.979 * | - | - | 1.237 *** |
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Barrera-Martínez, A.M.; Santana-Talavera, A.; Parra-López, E. Destination Competitiveness Through the Lens of Tourist Spending: A Case Study of the Canary Islands. Sustainability 2025, 17, 3262. https://doi.org/10.3390/su17073262
Barrera-Martínez AM, Santana-Talavera A, Parra-López E. Destination Competitiveness Through the Lens of Tourist Spending: A Case Study of the Canary Islands. Sustainability. 2025; 17(7):3262. https://doi.org/10.3390/su17073262
Chicago/Turabian StyleBarrera-Martínez, Ana María, Agustín Santana-Talavera, and Eduardo Parra-López. 2025. "Destination Competitiveness Through the Lens of Tourist Spending: A Case Study of the Canary Islands" Sustainability 17, no. 7: 3262. https://doi.org/10.3390/su17073262
APA StyleBarrera-Martínez, A. M., Santana-Talavera, A., & Parra-López, E. (2025). Destination Competitiveness Through the Lens of Tourist Spending: A Case Study of the Canary Islands. Sustainability, 17(7), 3262. https://doi.org/10.3390/su17073262