Granular activated carbon (GAC) serves as a cost-efficient electrocatalyst cathode in electrochemical water treatment. This study investigates the impact of current intensity and cathode mesh size on the electrocatalytic generation of reactive oxygen species (ROS), i.e., hydrogen peroxide (H
2O
2) and hydroxyl radicals (•OH), for removing p-nitrophenol (PNP) as a representative contaminant. The findings suggest that these parameters exert a factorial effect on PNP removal, which is statistically endorsed via the analysis of variance. The −20 + 40 mesh GAC exhibited superior electrocatalytic performance due to its optimal balance of porosity and active surface area. Additionally, the reactor configuration was also studied. Employing two reactors in series configuration resulted in a 23% increase in H
2O
2 generation and a 32% enhancement in overall PNP removal compared with the single reactor configuration. This enhancement is attributed to (i) the enhanced electroactive area, (ii) the greater retention time of PNP over the electrocatalyst surface, and (iii) the increased dissolved oxygen and H
2O
2 content in the second reactor, promoting the overall H
2O
2 generation. Numerical simulations were conducted to compute H
2O
2 concentration profiles, providing a detailed representation of the physical, chemical, and electrochemical processes. The model exhibited a high degree of accuracy compared with the experimental measurements, with R
2 values ranging from ~0.76 to 0.99 and MAE values between ~0.04 and 0.23 mg/L. The simulation results highlight a strong interplay between H
2O
2 generation, its reaction kinetics during PNP removal, and electrode utilization efficiency. These findings emphasize the importance of optimizing the applied current magnitude and reactor operation duration to maximize electrode efficiency and H
2O
2 generation and utilization, while minimizing electrochemical bubble blockage. Overall, this study provides fundamental insights to optimize the electroactive area for enhanced ROS generation toward efficient contaminant removal, supporting sustainable groundwater remediation technologies in the face of emerging pollutants.
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