Applying Social Networks in the Management of Sustainable Tourist Destinations: An Analysis of Spanish Tourist Destinations

Round 1

Reviewer 1 Report

(11) Land is the surface of the earth that is not covered by water so it is not appropriate word in the context.

(18) number of visitors and presence on social networks - whose presence?

(18,19) this correlation does not exist when management is analyzed - explanation?

(21) The manuscript doesn't end with some recommendations!

(26, 27) Social networks (SNs) and the technological evolution brought about by the Internet changed our way of interacting in almost all aspects of our life.

(29) It is better to write: in America 64% and in Europe 53%

(32) …the way we consume – WHAT?

(38, 39) …may be replaced tomorrow by one more attractive  and innovative – may be replaced with WHAT?

(52) It is better not to start the sentence with number.

(57) If there is an abbreviation for SN (26), why it is no abbreviation for the ICT?

(64) However, for (16), as shown by (17) - doesn't sound good.

(70,71) Double "use" doesn't sound good.

(79-82) The sentence is too long.

(88) Without "Next".

(89) and the results are presented.

(116) …to respond to these digital tourists - There is well known term "digital tourism" but not "digital tourists". If there is a term "digital tourists", please specify the meeting by citing authors of scientific literature.

(119) Now, it is the tourists who rule (search and choice of trip… - Tourist have always made a choice where will they travel, even before the development of the ICT and SN.

(123, 130) Why there is a difference in the citation ie  [6-33] or [35,36]

(137) However, [38]have shown - technical errors (there is no space between words and parentheses).

(168) …reality of constant change     [49,30,18]. – To many space between words and parentheses

(182) Content in Tablre 1.: Analysis of the online networks of. tourist sites and offline groups of information seekers - Redundant punctuation.

(200, 201) …there is not much interaction with  the home websites or SNs of the provinces - whose home websites ?

(203, 204) …there is a great ignorance of the potential on the part of professionals. - whose potential? Of the SN or?

(213) To determine to what extent Spanish smart tourism destinations … - Authors are introducing a term "smart tourism" without any elaboration of the term in previous thoretical chapter.

(216) Thus, we proceed to… - It is not common to write in the first person.

(2018, 219) …according to the variables 218 defined below – where?

(230) …the presence of ICTs in the management of tourist destinations  should be considered intelligent – Is this the right conclusion? Can you substantiate it with scientific sources?

(383) It would be expected to say which types of correlation was chosen by the authors after explaining both of the mentioned variables.

(407) Source should be written under Figure 1 as it is under the Figure 2

(439) Source missing under the Table 8 and 9

 (486, 498) It is not common to write in the first person

(497) the management of SNs is not ideal – what would be ideal management of SN?

 

It would be recommended to writte about the SEGITTUR project (duration, goals, criterion for inclusion of cities in the project).

In general, it is crucial to improve English language in the article. The article needs to be shortened and technically and content improved. Phrases and words does not always fit in the context of the sentence. Reading proof needs to be done by native speaker.

Author Response

Please, see the attachment.

 

Author Response File: Author Response.docx

Reviewer 2 Report

The topic of the paper is very interesting and important considering the ubiquitous use of different information technologies, including social media, by the tourist destinations and tourists.
Surprisingly, Spanish tourist destinations reveal to fail to effectively use social media for managing the destinations. in this sense, it would be great if the authors elaborated more on the reasons of inadequate management of social media by Spanish destinations. Also, it is crucial to add some recommendations for the destinations on how they can effectively use social media.

Structurally, the paper is organized fairly well, yet the limitations and suggestions for future research are not included.

Wish you a good luck in successful publication :)

Author Response

Please, see the attachment.

Author Response File: Author Response.docx

Round 2

Reviewer 1 Report

The authors have accepted all suggestions that have been given and they improved the work.