Tourism Development Options in Marginal and Less-Favored Regions: A Case Study of Slovakia´s Gemer Region

Marginal and less-favored regions are characterized by negative migration balance, lower living standards, aging of the population, a lower number of employment opportunities, lower educational level, and lower investments in the territory. Gemer is one of these regions in Slovakia. On the other hand, the Gemer region has a very interesting history and many cultural monuments, nature protection areas, and UNESCO World Heritage sites that create options for tourism development. The monuments of the Gothic Road have the potential for religious tourism. Karst relief and the sites and monuments related to mining present on the Iron Road provide suitable conditions for geotourism and mining tourism. Local villages contain traditional agricultural landscapes, which create suitable conditions for active rural tourism associated with creative tourism or agrotourism. There is also the promising possibility of cross-border cooperation with Hungary. However, the revenues from tourism do not reach the same level as in other, similar regions of Slovakia. The main failings of tourism development include the insufficient coordination of destination marketing organization stakeholders, lack of care for monuments, and underestimation of the potential of Roma culture and art production. However, analyzed state policy instruments on the promotion of tourism did not mitigate but rather exacerbated regional disparities in Slovakia.