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Administrative Sciences
Volume 14
Issue 8
10.3390/admsci14080169
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Article

Competing in Innovation-Intensive Environments: The Role of Soft Power, Learning, and CEO Heuristics

by
Cristina O. Vlas
1,*,
Bruno Barreto de Góes
1,
Radu E. Vlas
2 and
Eugene See
3
1
Management Department, University of New Haven, West Haven, CT 06516, USA
2
Management Information Systems Department, Central Connecticut State University, New Britain, CT 06050, USA
3
Management and Decision Sciences Department, Coastal Carolina University, Conway, SC 29528, USA
*
Author to whom correspondence should be addressed.
Adm. Sci. 2024, 14(8), 169; https://doi.org/10.3390/admsci14080169
Submission received: 25 June 2024 / Revised: 4 August 2024 / Accepted: 5 August 2024 / Published: 7 August 2024
(This article belongs to the Special Issue Strategic Innovation and Emerging Markets: Trends, Issues and Future Directions)
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Abstract

We start by exploring how the interplay of soft power and learning levers helps firms address competitive uncertainty in innovation-intensive environments (IIEs). We then theorize that firms’ motivation to pursue a specific combination of soft power and learning tactics in IIEs is shaped by CEO regulatory focus. The analysis of a panel of IIE firms supports our theorizing and reveals that accounting for CEO regulatory focus is elemental to the understanding of firms’ performance heterogeneity in such environments. We conclude that a perspective focused on a combination of soft power and learning tactics is better fitted to explain firms’ performance in environments plagued by extreme uncertainty compared to traditional theoretical lenses. Our main contribution is to the study of performance in innovation-intensive environments.
Keywords: soft power; organizational learning; innovation-intensive environments; CEO; regulatory focus; firm performance soft power; organizational learning; innovation-intensive environments; CEO; regulatory focus; firm performance

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MDPI and ACS Style

Vlas, C.O.; de Góes, B.B.; Vlas, R.E.; See, E. Competing in Innovation-Intensive Environments: The Role of Soft Power, Learning, and CEO Heuristics. Adm. Sci. 2024, 14, 169. https://doi.org/10.3390/admsci14080169

AMA Style

Vlas CO, de Góes BB, Vlas RE, See E. Competing in Innovation-Intensive Environments: The Role of Soft Power, Learning, and CEO Heuristics. Administrative Sciences. 2024; 14(8):169. https://doi.org/10.3390/admsci14080169

Chicago/Turabian Style

Vlas, Cristina O., Bruno Barreto de Góes, Radu E. Vlas, and Eugene See. 2024. "Competing in Innovation-Intensive Environments: The Role of Soft Power, Learning, and CEO Heuristics" Administrative Sciences 14, no. 8: 169. https://doi.org/10.3390/admsci14080169

APA Style

Vlas, C. O., de Góes, B. B., Vlas, R. E., & See, E. (2024). Competing in Innovation-Intensive Environments: The Role of Soft Power, Learning, and CEO Heuristics. Administrative Sciences, 14(8), 169. https://doi.org/10.3390/admsci14080169

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