2.1. Women Entrepreneurs between Work and Family
The term work–family balance implies the ability to find equilibrium between the commitment, the time and the energy dedicated to remunerated work and the care of family members and the house. Principally, due to the unbalanced division of family responsibilities between men and women, work–family balance is one of the central issues in gender studies. Gender inequality in the division of family work is vastly corroborated (
Shelton 1992;
Milkie and Peltola 1999;
Ocse 2013). This unbalance in the division of family work implies greater barriers in career progress and professional achievements for many women (
Cross and Linehan 2006) and partially explains their lower employment rates, their prevalent involvement in under-paid and/or part-time jobs and their quasi-absence in senior management roles. As observed by
Rehman and Roomi (
2012), the trade-off between family and professional roles has been extensively analysed in literature, mostly to reveal the difficulties that working women particularly encounter if they aspire to a management career. Studies referring to women entrepreneurs and the way they face problems connected to the work–family balance are less numerous (
Parasuraman et al. 1996;
Kim and Ling 2001;
Shelton 2006;
Jennings and McDougald 2007;
Kirkwood and Tootell 2008;
Walker et al. 2008;
Rehman and Roomi 2012;
Poggesi et al. 2017). From both the managerial and entrepreneurship perspectives, researchers have explained and described the interdependences between work and family differently, up to the definition of two opposing perspectives: the conflict perspective and the enrichment perspective (
Greenhaus and Powell 2006;
Shelton 2006;
Jennings and McDougald 2007).
The conflict perspective is the dominant one and is based on the assumption that individual resources (time, energy, attention, etc.) are scarce and unrepeatable, so that anyone willing to undertake multiple roles at the same time has to face a conflict situation that will exacerbate the quality of his/her life (
Greenhaus and Powell 2006). Work and family are the two incompatible spheres par excellence because the first subtracts resources from the second and vice versa. The conflict is harsher when the requirements of one role are not compatible with the needs of the other (
Greenhaus and Beutell 1985). Therefore, balancing work and family is perceived as a complex and difficult problem to solve, which causes anxiety, dissatisfaction, stress and lower performances (
Higgins and Duxbury 1992;
Martins et al. 2002). In particular, three conflict types have been identified (
Greenhaus and Beutell 1985): (1) the time conflict, the necessity to dedicate oneself to both work and family (husband, children, aging parents, and house) with a limited amount of hours in a day; (2) the anxiety conflict, when stress generated within the family negatively affects the professional sphere and vice versa; (3) the behavioural conflict, when behaviours required in one sphere are not compatible with those suitable in the other. Moreover, some studies affirm that the work–family conflict tends to be “bi-directional” for men and “uni-directional” for women (
Posig and Kickul 2004). In fact, a man living in a trade-off situation between the two spheres usually manages to “adjust one sphere to compensate for the other” more easily and indifferently, while for a woman, it is more difficult because her commitment to the family is inflexible and is often considered independent from her work commitment (
Posig and Kickul 2004). In other words, in any case, a working woman must take care of the family, so the work sphere must conform to family needs, while the opposite is a very rare occurrence.
The theory of work–family enrichment (
Greenhaus and Powell 2006) is less known and is based on the assumption that time and energy can be shared, integrated and extended between these different life spheres (
Shelton 2006). From this perspective, adopting different roles can generate positive consequences. In particular, emotions, experiences and behaviours that enrich the person and improve professional contribution can arise from the alliance between family and work. Within this theory, the concept of work–family balance merges with the concept of work–family enrichment, which occurs when the experience in one role improves the quality of life in other roles. In particular, work-to-family enrichment occurs when the work experience improves the quality of family life, while the family-to-work enrichment occurs when the experience in the family context improves the quality of life at work (
Greenhaus and Powell 2006). The supporters of this theory, based on the results of many studies on this subject, also affirm that the adoption of multiple roles generates positive effects on the person because: (1) the double participation in work and family can be a source of physical and psychological wellness; (2) the family can help relieve tension and stress accumulated at work and vice versa; (3) the experience in one role can positively influence the other. For example, the flexibility and organizational skills developed in the family role to manage the needs of all family members can be successfully employed in the professional activity to carry out managing tasks more efficiently. In turn, such positive mutual influence between different roles and settings derive from the possibility to activate essential resources, such as individual capabilities (for example, multitasking), psychological and physical resources (for example, self-esteem, optimism, and health), flexibility (intended as the opportunity to define, at least in part, the time, pace and location of the different roles), and material resources (mainly economic) (
Greenhaus and Powell 2006).
In the literature dedicated to women entrepreneurship, work–family balance issues have gained increasing attention from scholars. As highlighted by
Ahl (
2006), some researchers (in agreement with the theory of conflict) affirm that family can be an obstacle for a woman willing to start and manage a business, while others (aligned with the work–family enrichment theory) affirm that family is an inspirational source for women entrepreneurs, because it is precisely in the family environment that they develop their peculiar skills of democratic leadership, networking and relational marketing. As a matter of fact, many studies demonstrate that, for many women (more frequently than for men), the decision to start a business comes from the need to find a balance between their desire to have a job that satisfies their self-realisation and their ambition for independence and the will and/or the necessity to take care of the family (
Boden 1999;
DeMartino and Barbato 2003;
Heilman and Chen 2003;
Hughes 2003;
Marlow 1997;
Walker and Webster 2006;
Walker et al. 2008;
Kirkwood and Tootell 2008). However, if self-entrepreneurship implies a greater flexibility in work organization, compared to being an employee, it also implies the assumption of responsibilities and commitments that continuously increase with business size and complexity. Some studies (
Parasuraman et al. 1996;
Kim and Ling 2001;
Walker et al. 2008;
Rehman and Roomi 2012) demonstrate that the work–family conflict is far from being resolved for women entrepreneurs, but it is rather the opposite. In general, a woman entrepreneur works more hours and has more responsibilities with respect to an employee, and the more time she devotes to the business, the less she will be available for the family (
Kim and Ling 2001;
DeMartino et al. 2006). Therefore, self-entrepreneurship favours women’s work–family balance as it provides greater flexibility for work time and organisation, provided that the business does not take over. In fact, statistical and empirical data demonstrate that women entrepreneurs very often start micro or small businesses; these business run by women entrepreneurs prefer to stay small and obtain lower financial performances than businesses managed by men (
Hisrich and Brush 1984;
Fischer et al. 1993;
Cliff 1998;
Bates 2002;
Watson and Robinson 2003;
Collins-Dodd et al. 2004;
Fairlie and Robb 2009). For some scholars, these results are due to the fact that women: (1) have less capital for start-ups (
Fairlie and Robb 2009) and are discriminated against when requesting credit (
Alesina et al. 2013); (2) have less entrepreneurial experience (
Hisrich and Brush 1984;
Boden and Nucci 2000); (3) have limited managerial training and fewer managerial competences (
Hisrich and Brush 1984;
Boden and Nucci 2000;
Kickul et al. 2007;
Carter et al. 2015); (4) are less risk and innovation-oriented; and (5) have a lower social capital, formal and informal, than men (
Kickul et al. 2007). However, research on this topic often shows contradictory results and does not unequivocally explain the reasons behind size differences between businesses owned by women and men.
Other scholars maintain that the smaller size and lower performances of female businesses can also be explained as a result of work–family balance, which is the compromise women are forced to make in order to have a satisfying work life and not to subtract too much time and energy from the family (
Jennings and McDougald 2007). In other words, some women entrepreneurs choose to “limit” the size of their business, preferring a size that is easier to manage and that allows them to better manage their work–family balance (
Shelton 2006;
Cliff 1998). In this way, factors that initially guide women towards entrepreneurship are then the same that restrict profitability, growth and the development of their businesses (
Walker et al. 2008). Furthermore, several scholars have shown that the profitability of female small businesses is negatively influenced by the role of women entrepreneurs in their family (
Loscocco et al. 1991), and the time women entrepreneurs spend taking care of their children significantly reduces the business’s life span (
Williams 2004). It is further demonstrated that high conflict levels between work and family have a negative impact on business performance, because the work–family balance issues reduce women entrepreneurs’ well-being and quality of life, and as a consequence, impede their work (
Shelton 2006).
Finally, some scholars focus on the gender differences by comparing the work–family balance of men and women entrepreneurs.
Eddleston and Powell (
2012) analysed the gender relationship, family-to-business enrichment, family-to-business support and satisfaction in relation to the personal work–family balance. Their results highlight that, while the work–family balance satisfaction for women entrepreneurs is mainly fostered by family-to-business enrichment, for men, it is family support that makes a difference. Women entrepreneurs tend to adopt a holistic approach toward work and family, creating and capitalising synergies among the different roles that enrich their entrepreneurial experience and increase their satisfaction with respect to work–family balance. Entrepreneur men, on the other hand, prefer the segmentation approach, that is, they tend to separate their work role from their family, and they obtain their satisfaction with respect to work–family balance from family support, in particular, emotional support and alleviation from family responsibilities. Instead,
Johansson Sevä and Öun (
2015) analysed self-employment as a strategy for the improvement of work–family balance and demonstrate that this is the best choice only for autonomous working women without employees, who appear to have less work–family balance problems than male colleagues. Such a difference, however, vanishes by increasing the number of collaborators.
2.2. Subjective Work–Family Balance as a Psychological Challenge
Research that emphasises psychological aspects that characterise the work–family balance of both men and women are more and more numerous. The need to balance family and work is a challenge, first of all for the person, and then for the company and the production system as a whole. It is a challenge that, above all, reveals the strong competition between women’s participation in the labour market and their maternal role. Women’s double workload is often disputed, as they are forced to divide their time and dedication between their home and their business. For centuries, the traditional social organization has entrusted women with the task of caring for and raising children, so much so that the dual role was only conceived for working women. It is a stereotype that is far from over, considering that the studies continue to show that family and domestic activities remain a prerogative of women. Indeed, the increase in female participation in the labour market did not correspond to male participation in domestic activities. Furthermore, maternity continues to be perceived as a strong limitation on career opportunities for women, as it is considered irreconcilable with a qualified and professional work (
Girelli and Mapelli 2016).
Stereotypes are subtle psychological structures that transversely affect both stigmatised and stigmatizing individuals. They influence the behaviours and attitudes of bosses and colleagues of the working women in a double direction. On the one hand, working mothers are considered less competent and less attached to work (
Bornstein et al. 2012), and, on the other hand, those who work with a strong mental and time commitment are portrayed as cold, false and a careerist (
Heilman 2001). The experience of becoming mothers and fathers reveals that a mental balance must be developed before an organizational and logistic one; it is not simply a matter of allocating time or negotiating spaces. The work–family balance is a slow process that, in keeping the parties together, has to deal with the alternation of conflicting effects to be able to compose often-antithetical affective and professional aspirations. Corporate tools can be crucial to effectively manage the work–family balance. However, the mere availability of organizational measures will not guarantee its use by those in difficulty (
Girelli and Mapelli 2016). A good external, practical and operational work–family balance will only be achieved by starting with an internal, subjective and personal equilibrium. Indeed, Eisler (2015) argues that work–family balance is not a “universal formula” but an “individual model” developed by each worker.
A few qualitative studies have compared men and women to understand how they perceive the intersection of work and home and family life, paying attention to psychological issues.
Loscocco’s (
1997) study of small business owners in the USA found that men perceive the flexibility of work hours as a symbol of control over their life and work, and women use flexibility as a key resource in trying to achieve a work–family balance. If women accommodate work to family life, men will continue to put their business first. The lack of work–family balance is a problem for men as well as for women, overall in relation with the presence of children in the household. These difficulties take more complicated forms for women, as they perceive themselves as responsible for maintaining, at a minimum, the transitions between home and work life. Men who say that they “work to live” or “live to work” maintain a more traditional version of masculinity. On the contrary, women construct a range of femininities through their different narratives, emphasising their close family ties or underscoring their independence from partners (
Emslie and Hunt 2009).
2.3. Work–Family Balance and Economic Crisis
The recent economic crisis appears to have per se further complicated an already problematic and complex picture, reducing access to external services, both because of reduced family incomes and the cuts to family support services. Istat data highlight that, during the crisis period, accessibility to childhood services (
Istat 2014a) decreased (after years of constant growth), and the number of working women with young children that denounced difficulties in balancing work and family increased (from 38.6% in 2005 to 42.7% in 2012) (Istat 2014b). At the same time, the number of beds in the social-assistance districts decreased (from 7.1% in 2009 to 6.5% in 2011), while the needs for Integrated Home Assistance remained constant at four beneficiaries for every 100 elderly (
Istat 2014a). In this context, families, and women, in particular, continue to have “a principal role, in many cases unique, as social regulators” (
Macchioni 2012), which often impedes the participation of women in the country’s economy. It is no coincidence that, in the Global Gender Report 2015 (
WEF 2015), Italy ranks 111th (out of a total of 145 world countries) concerning the participation of women in the labour market. Considering the European situation, ahead of us are all the Northern European countries (also known to have both a high birth rate and a high women employment rate), including countries like Greece (ranking 87th), Croatia (78th), Spain (67th), France (56th) and Germany (38th).
In conclusion, work–family balance seems to have worsened during the crisis. Due to the above-mentioned reasons, women entrepreneurs could have been affected more than their male colleagues. In this context, the aim of this study is to answer the following research questions:
In addition to our contribution to the literature on work–family balance and women entrepreneurs, the in-depth analysis of these aspects can be useful to highlight whether gender differences persist and have been accentuated by the crisis. Such analysis can further provide useful indications for the policy makers that, for various purposes, deal with gender equality and policies to support the work–family balance of men and women entrepreneurs.