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Open AccessArticle
Comparative Analysis of SAAS Model and NPC Integration for Enhancing VR Shopping Experiences
by
Surasachai Doungtap
Surasachai Doungtap 1,
Jenq-Haur Wang
Jenq-Haur Wang 2,* and
Varinya Phanichraksaphong
Varinya Phanichraksaphong 1
1
International Graduate Program of Electrical Engineering and Computer Science, National Taipei University of Technology, Taipei 10608, Taiwan
2
Department of Computer Science and Information Engineering, National Taipei University of Technology, Taipei 10608, Taiwan
*
Author to whom correspondence should be addressed.
Appl. Sci. 2024, 14(15), 6573; https://doi.org/10.3390/app14156573 (registering DOI)
Submission received: 26 June 2024
/
Revised: 21 July 2024
/
Accepted: 24 July 2024
/
Published: 27 July 2024
Abstract
This article examines the incorporation of the Shopping Assistance Automatic Suggestion (SAAS) model into Virtual Reality (VR) environments in order to improve the online shopping experience. The SAAS model employs sophisticated deep learning methods to offer customized product recommendations, which are conveyed by non-player characters (NPCs) via voice-based interactions. Our goal is to develop an interactive shopping experience that replicates real-life interactions by integrating AI-powered recommendations with immersive VR technology. We gather and standardize data from several open commerce databases, such as Amazon Product and Customer Reviews. The SAAS model, in conjunction with GPT-3, BERT, and T5, undergoes training and testing to evaluate its effectiveness across multiple criteria. The results demonstrate that the SAAS model surpasses other models in delivering contextually aware and pertinent recommendations. The integration process outlines the specific steps involved in capturing, processing, and transforming user interactions in virtual reality (VR) into vocal suggestions provided by non-player characters (NPCs). This strategy improves customization and utilizes the immersive features of virtual reality to effectively engage people. The results of our research establish a higher standard for e-commerce, with the goal of enhancing the user experience of online purchasing by making it more instinctive, engaging, and pleasurable.
Share and Cite
MDPI and ACS Style
Doungtap, S.; Wang, J.-H.; Phanichraksaphong, V.
Comparative Analysis of SAAS Model and NPC Integration for Enhancing VR Shopping Experiences. Appl. Sci. 2024, 14, 6573.
https://doi.org/10.3390/app14156573
AMA Style
Doungtap S, Wang J-H, Phanichraksaphong V.
Comparative Analysis of SAAS Model and NPC Integration for Enhancing VR Shopping Experiences. Applied Sciences. 2024; 14(15):6573.
https://doi.org/10.3390/app14156573
Chicago/Turabian Style
Doungtap, Surasachai, Jenq-Haur Wang, and Varinya Phanichraksaphong.
2024. "Comparative Analysis of SAAS Model and NPC Integration for Enhancing VR Shopping Experiences" Applied Sciences 14, no. 15: 6573.
https://doi.org/10.3390/app14156573
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