Shi, H.; Zhang, L.; Zhang, H.; Ding, J.; Wang, Z.
How Sports Involvement and Brand Fit Influence the Effectiveness of Sports Sponsorship from the Perspective of Predictive Coding Theory: An Event-Related Potential (ERP)-Based Study. Brain Sci. 2024, 14, 940.
https://doi.org/10.3390/brainsci14090940
AMA Style
Shi H, Zhang L, Zhang H, Ding J, Wang Z.
How Sports Involvement and Brand Fit Influence the Effectiveness of Sports Sponsorship from the Perspective of Predictive Coding Theory: An Event-Related Potential (ERP)-Based Study. Brain Sciences. 2024; 14(9):940.
https://doi.org/10.3390/brainsci14090940
Chicago/Turabian Style
Shi, Haonan, Li Zhang, Hongfei Zhang, Jianlan Ding, and Zilong Wang.
2024. "How Sports Involvement and Brand Fit Influence the Effectiveness of Sports Sponsorship from the Perspective of Predictive Coding Theory: An Event-Related Potential (ERP)-Based Study" Brain Sciences 14, no. 9: 940.
https://doi.org/10.3390/brainsci14090940
APA Style
Shi, H., Zhang, L., Zhang, H., Ding, J., & Wang, Z.
(2024). How Sports Involvement and Brand Fit Influence the Effectiveness of Sports Sponsorship from the Perspective of Predictive Coding Theory: An Event-Related Potential (ERP)-Based Study. Brain Sciences, 14(9), 940.
https://doi.org/10.3390/brainsci14090940