Shao, S.; Wang, Y.; Li, Z.; Li, L.; Shi, X.; Liu, H.; Gao, Z.
Strategic Interaction Between Brands and KOLs in Live-Streaming E-Commerce: An Evolutionary Game Analysis Using Prospect Theory. Systems 2025, 13, 528.
https://doi.org/10.3390/systems13070528
AMA Style
Shao S, Wang Y, Li Z, Li L, Shi X, Liu H, Gao Z.
Strategic Interaction Between Brands and KOLs in Live-Streaming E-Commerce: An Evolutionary Game Analysis Using Prospect Theory. Systems. 2025; 13(7):528.
https://doi.org/10.3390/systems13070528
Chicago/Turabian Style
Shao, Shizhe, Yonggang Wang, Zheng Li, Luxin Li, Xiuping Shi, Hao Liu, and Ziyu Gao.
2025. "Strategic Interaction Between Brands and KOLs in Live-Streaming E-Commerce: An Evolutionary Game Analysis Using Prospect Theory" Systems 13, no. 7: 528.
https://doi.org/10.3390/systems13070528
APA Style
Shao, S., Wang, Y., Li, Z., Li, L., Shi, X., Liu, H., & Gao, Z.
(2025). Strategic Interaction Between Brands and KOLs in Live-Streaming E-Commerce: An Evolutionary Game Analysis Using Prospect Theory. Systems, 13(7), 528.
https://doi.org/10.3390/systems13070528