Wang, L.; Fang, X.; Xiao, Y.; Li, Y.; Sun, Y.; Zheng, L.; Spence, C.
Applying Visual Storytelling in Food Marketing: The Effect of Graphic Storytelling on Narrative Transportation and Purchase Intention. Foods 2025, 14, 2572.
https://doi.org/10.3390/foods14152572
AMA Style
Wang L, Fang X, Xiao Y, Li Y, Sun Y, Zheng L, Spence C.
Applying Visual Storytelling in Food Marketing: The Effect of Graphic Storytelling on Narrative Transportation and Purchase Intention. Foods. 2025; 14(15):2572.
https://doi.org/10.3390/foods14152572
Chicago/Turabian Style
Wang, Lingnuo, Xin Fang, Ying Xiao, Yangyue Li, Yulin Sun, Lei Zheng, and Charles Spence.
2025. "Applying Visual Storytelling in Food Marketing: The Effect of Graphic Storytelling on Narrative Transportation and Purchase Intention" Foods 14, no. 15: 2572.
https://doi.org/10.3390/foods14152572
APA Style
Wang, L., Fang, X., Xiao, Y., Li, Y., Sun, Y., Zheng, L., & Spence, C.
(2025). Applying Visual Storytelling in Food Marketing: The Effect of Graphic Storytelling on Narrative Transportation and Purchase Intention. Foods, 14(15), 2572.
https://doi.org/10.3390/foods14152572