Breakfast Food Advertising and Prevention of Obesity: Analysis of the Nutritional Value of the Products and Discursive Strategies Used in the Breakfast Ads from 2015 to 2019
Abstract
:1. Introduction
2. Materials and Methods
2.1. Material Design and Procedure
2.2. Nutritional Analysis
2.3. Language Analysis
3. Results
3.1. Nutritional Analysis
3.2. Language Analysis
4. Discussion
5. Conclusions
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Conflicts of Interest
References
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Food Nutritional Label | Food Campaigns n (%) 2015 2 | Food Campaigns n (%) 2016 3 | Food Campaigns n (%) 2017 4 | Food Campaigns n (%) 2018 5 | Food Campaigns n (%) 2019 6 | Food Campaigns n (%) 2015–2019 7 |
---|---|---|---|---|---|---|
A | 8 (10.5) | 3 (3.8) | 6 (12.0) | 17 (22.4) | 15 (20.3) | 49 (13.8) |
B | 21 (27.6) | 4 (5.0) | N/A | 1 (1.3) | 6 (8.2) | 32 (9.0) |
C | 22 (28.9) | 44 (55.0) | 13 (26.0) | 28 (36.8) | 17 (23.3) | 124 (34.9) |
D | 20 (26.3) | 13 (16.3) | 21 (42.0) | 26 (34.2) | 33 (45.2) | 113 (31.8) |
E | 5 (6.6) | 16 (20.0) | 10 (20.0) | 4 (5.3) | 2 (2.7) | 37 (10.4) |
Food Nutritional Label | Advertised Products n (%) 2015 1 | Advertised Products n (%) 2016 2 | Advertised Products n (%) 2017 3 | Advertised Products n (%) 2018 4 | Advertised Products n (%) 2019 5 | Advertised Products n (%) 2015–2019 6 |
---|---|---|---|---|---|---|
A | 4 (16.0) | 3 (12.5) | 5 (22.7) | 6 (21.4) | 5 (27.8) | 23 (19.7) |
B | 4 (16.0) | 1 (4.2) | N/A | 1 (3.6) | 1 (5.6) | 7 (6.0) |
C | 9 (36.0) | 7 (29.2) | 5 (22.7) | 9 (32.1) | 6 (33.3) | 36 (30.8) |
D | 6 (24.0) | 10 (41.7) | 9 (40.9) | 8 (28.6) | 5 (27.8) | 38 (32.5) |
E | 2 (8.0) | 3 (12.5) | 3 (13.6) | 4 (14.3) | 1 (5.6) | 13 (11.1) |
Semantic Field | Ads n (%) |
---|---|
Meals | 355 (100.0) |
Food qualities | 156 (43.9) |
Moods | 116 (32.7) |
Action | 106 (29.9) |
Foods | 44 (12.4) |
Leisure time | 1 (0.3) |
Semantic Field | A Nutri-Score Advertised Products n (%) | B Nutri-Score Advertised Products n (%) | C Nutri-Score Advertised Products n (%) | D Nutri-Score Advertised Products n (%) | E Nutri-Score Advertised Products n (%) |
---|---|---|---|---|---|
Food qualities | 20 (12.8) | 25 (16.0) | 64 (41.0) | 27 (17.3) | 20 (12.8) |
Moods | 15 (12.9) | 2 (1.7) | 46 (39.7) | 37 (31.9) | 16 (13.8) |
Action | 11 (10.4) | 11 (10.4) | 28 (26.4) | 49 (46.2) | 7 (6.6) |
Foods | 44 (22.7) | 6 (13.7) | 16 (36.4) | 10 (22.7) | 2 (4.5) |
Leisure time | N/A (N/A) | N/A (N/A) | 1 (100.0) | N/A (N/A) | N/A (N/A) |
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Montaña Blasco, M.; Jiménez-Morales, M. Breakfast Food Advertising and Prevention of Obesity: Analysis of the Nutritional Value of the Products and Discursive Strategies Used in the Breakfast Ads from 2015 to 2019. Nutrients 2021, 13, 231. https://doi.org/10.3390/nu13010231
Montaña Blasco M, Jiménez-Morales M. Breakfast Food Advertising and Prevention of Obesity: Analysis of the Nutritional Value of the Products and Discursive Strategies Used in the Breakfast Ads from 2015 to 2019. Nutrients. 2021; 13(1):231. https://doi.org/10.3390/nu13010231
Chicago/Turabian StyleMontaña Blasco, Mireia, and Mònika Jiménez-Morales. 2021. "Breakfast Food Advertising and Prevention of Obesity: Analysis of the Nutritional Value of the Products and Discursive Strategies Used in the Breakfast Ads from 2015 to 2019" Nutrients 13, no. 1: 231. https://doi.org/10.3390/nu13010231