Fast Fashion – Slow Fashion: Mixed Messages in the Contemporary Fashion Discourse
A special issue of Arts (ISSN 2076-0752).
Deadline for manuscript submissions: closed (21 October 2022) | Viewed by 509
Special Issue Editor
Special Issue Information
Dear Colleagues,
Demand from fashion consumers for greater transparency and accountability from fashion brands has led to an over-simplification of fashion’s relationship with sustainability. Classification of garments as eco-friendly, green, consciously crafted, responsible or ‘slow’ equates to good fashion practices, designed to reassure consumers that their concerns about the socio-ecological issues in fashion are being addressed. Such suggestive yet indefinite communications can lead to confused messaging, mis-informed consumer decision-making and encourages superficial ‘green-washing’ by some industry participants.
Conscious consumers now seek to be better educated about the people and production process behind their fashion purchases, as fashion brands work to adjust supply-chain and business operations to improve the sustainable and ethical credentials of their products. As such, there is a compelling need for fashion to evolve its communication practices to better support a more nuanced understanding of fashion’s complex relationship with sustainability. This topic requires creative inter-disciplinary analysis, drawing on contemporary fashion, media, marketing and ecological perspectives, as well as examination through the lens of consumer tastes, and the influence of discursive practices.Dr. Rachel Matthews
Guest Editor
Manuscript Submission Information
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Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a double-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Arts is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- fashion discourse
- sustainability marketing
- green-washing
- transparency
- narratives of influence
- conscious consumption
