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Social Media Activism to Change Corporate and Government Policies That Will Promote Healthy People and Planet

A special issue of International Journal of Environmental Research and Public Health (ISSN 1660-4601). This special issue belongs to the section "Health Communication and Informatics".

Deadline for manuscript submissions: closed (1 February 2022) | Viewed by 3339

Special Issue Editor


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Guest Editor
Department of Human Nutrition, Foods, and Exercise, Virginia Polytechnic Institute and State University, Blacksburg, VA 24061, USA
Interests: population approaches to promote healthy, resilient and sustainable food environments; evaluate government and corporate policies and accountability to promote healthy, resilient and sustainable food systems; develop approaches to monitor and evaluate public- and private-sector initiatives, cross-sectoral engagement, and transnational networks to address the global syndemic (undernutrition, obesity and climate change

Special Issue Information

Dear Colleagues,

Social media activism has emerged as an important strategy to shape the public narrative for why businesses must change corporate practices to support healthy, equitable and environmentally sustainable diets and food systems to benefit the health level of the people and planet. Social media activism uses communication technologies and digital platforms to catalyze social and political causes and movements. Media advocacy and social media activism may raise public awareness about the factors contributing to obesity and chronic diseases; create a collective identify among constituencies to build protest movements that lead to civic, legislative and legal actions; expose corporate practices that damage healthy and sustainable food systems that accelerate corporate commitments; create consumer demand for new products and services; support social norms for healthy and sustainable behaviors.

This Special Issue welcomes submissions of systematic and narrative reviews; empirical, cross-sectional, and case studies; social network and policy studies that explore how media advocacy and social media activism among civil society organizations and coalitions may influence government and corporate policies and practices. Potential topics include: (1) analytic frameworks that examine how social media advocacy and activism influence institutional, public health and food system outcomes; (2) changes to food supply chain practices; (3) effectiveness of shareholder resolutions and investors’ pledges; (4) how activism may catalyze civic actions that lead to government legislation and corporate responses to sugary beverage and alcohol taxes, warning labels, minimum-age laws, healthy default beverage legislation; address single-use plastic pollution; promote safe drinking water; restrict or ban unhealthy product marketing to infants, children and adolescents.

Dr. Vivica Kraak
Guest Editor

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Keywords

  • media
  • mass media
  • social media
  • health
  • public health policy
  • policy making
  • advocacy
  • activism
  • communication
  • discourse

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Published Papers (1 paper)

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Research

12 pages, 691 KiB  
Article
Interrupted Time Series Analysis of Changes in Zolpidem Use Due to Media Broadcasts
by Bo-Ram Yang, Kyu-Nam Heo, Yun Mi Yu, Ga-Bin Yeom, Hye Duck Choi, Ju-Yeun Lee and Young-Mi Ah
Int. J. Environ. Res. Public Health 2021, 18(10), 5114; https://doi.org/10.3390/ijerph18105114 - 12 May 2021
Viewed by 2799
Abstract
Media has become a major source of information on health and plays a role in the decision-making process on health topics. We aimed to evaluate the association between zolpidem use and media broadcasts that reported the suicide risk. We obtained the data of [...] Read more.
Media has become a major source of information on health and plays a role in the decision-making process on health topics. We aimed to evaluate the association between zolpidem use and media broadcasts that reported the suicide risk. We obtained the data of adult outpatients who have been prescribed zolpidem or other hypnotics from the National Patient Sample database (2015–2017). We evaluated the change in zolpidem or other hypnotic prescription trends based on the prescription rate and average daily prescribed dose before and after July 2016, using interrupted time series analysis. A total of 129,787 adult patients had at least one zolpidem prescription in 3 years. The prescription rate of zolpidem after the broadcast decreased significantly by 0.178% (95% confidence interval (CI): −0.214, −0.142), whereas that of other hypnotic users did not differ from that before the broadcast (−0.020%, 95% CI: −0.088, 0.047). However, the trends in the prescription rate before and after the broadcast did not differ for zolpidem and other hypnotics. Broadcasting medication safety through major public media could have an effect on medication use. After broadcasting about the suicide risk of zolpidem, its overall prescription rate decreased immediately, but the trend was not changed. Full article
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