Sustainable Development of Agricultural Marketing
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Sustainable Agriculture".
Deadline for manuscript submissions: closed (31 March 2024) | Viewed by 725
Special Issue Editor
Interests: plant biotechnology; phytoconstituents aromatic and non-aromatic medicinal plants such as phenolic compounds and essential volatile compounds; genetic transformation; plant regeneration; bioreactor culture; biofuels and bioenergy research; genetic diversity in medicinal plants, crops, and bioenergy plants; biological activities, including antioxidant and antidiabetic; neuroprotective activity of plants
Special Issues, Collections and Topics in MDPI journals
Special Issue Information
Dear Colleagues,
Marketing is an important factor that can affect the sustainable practices of agriculture. With regards to the production of agricultural products, falling prices, market saturation, and global competition for the agricultural products are crucial problems and have drawn considerable attention and become a global point of interest. Sustainable marketing refers to the concept of marketing that will serve the purpose of benefiting from scarce resources by harmonizing traditional marketing mix components with the environment, providing a healthy and prosperous lifestyle for humanity today, and preventing the damage and scarcity of natural resources and the environment for future generations. The primary goal of sustainable marketing is to create and expand a market for sustainable products and services. Recently, the importance of sustainability of agricultural and its marketing has become more noticeable due to various environmental, social, and economc problems. In addition to giving importance to social and environmental issues, adopting a sustainable marketing approach that aims to make profits for agricultural producers and meet the quality and safe food demand of the world and its own society is vital. Due to the fact that sustainability has become a global point of interest, it is seen that companies that want to survive and be successful are in search of various marketing practices in order to meet the needs of the current generation, taking into account the needs of future generations to combat these problems. Therefore, in this book, the development process of sustainable marketing has been explained and the relationship between marketing and sustainable agriculture has been revealed. Moreover, it is mainly intended to examine and discuss the initiatives implemented in the field of sustainable agricultural marketing in the world.
Dr. Bimal Kumar Ghimire
Guest Editor
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Keywords
- market and agricultural policies
- rural development measures
- agricultural industrialization
- local and international trading
- sustainable agricultural development
- innovation in agriculture and agrifood marketing
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