Managing Place Branding in a Digital World: Theory, Practices and New Perspectives for a Sustainable Tourism
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Tourism, Culture, and Heritage".
Deadline for manuscript submissions: closed (31 December 2023) | Viewed by 823
Special Issue Editors
Interests: sustainable and cultural tourism; innovation management; corporate reputation; hospitality industry
Special Issue Information
Dear Colleagues,
Nowadays, digitalization and sustainability seem to represent the most updated features in the tourism sector, responding to the increasing complexity of society, acceleration of social change and socioeconomic crisis following the outbreak of the novel coronavirus. These issues, together with the technological advances in both the demand and supply side, create countless challenges as well opportunities for all involved actors. The digitalization of the sector allows for optimization of natural, cultural, urban resources production and consumption, enhancing sustainability in the tourism sector in terms of preservation of resources through “sustainable use” and increasing benefits for the host communities via “sustainable development”. Place branding practices favor the integration commercial branding elements with the attractive qualities of places, cities and territories, thus offering a greater contribution to the topic in the context of the new digital mediascape.
Therefore, this Special Issue aims at glimpsing the future of the domain by redefining the theoretical setting and practices of place branding in the digital era and their contribution to a sustainable view of tourism after the COVID-19 pandemic.
To accept the challenge, many topics have to be considered, such as the relationship between place, destination and tourism branding and sustainable tourism, digital tools for place branding and sustainable tourism experiences, stakeholder and local community engagement and strategic governance of tourism destinations in addition to data collection and research methods in the field toward enhancing knowledge, theory, and practice for digital place branding and sustainable tourism and formulating an agenda for future research.
For this Special Issue, original research articles and reviews are welcome. Specific research areas of interest include (but are not limited to) the following:
- Sustainable tourism theory
- Sustainable tourism practices
- Sustainable tourism futures and development
- Responsible tourism
- Tourism research
- Tourism employment and sustainability
- Tourism education
- Demarketing overtourism
- Human-centered tourism agenda
- Place brand identity and reputation
- Sustainable place branding theory
- Sustainable place branding practices
- Sustainable place branding futures
- Digital tourism
- Digital place branding
- Local communities value creation
- Post-COVID tourism practices for sustainability.
We look forward to receiving your contributions.
Prof. Dr. Maria Teresa Cuomo
Prof. Dr. Debora Tortora
Guest Editors
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- digitalization
- place branding
- sustainability
- big data
- responsible tourist
- post-COVID tourism practices
