Search Results (791)

Rapid renewal and tourism-driven commercialization intensify tensions between heritage conservation and redevelopment in historic districts, and decision-oriented tool chains that translate Historic Urban Landscape (HUL) layering into change management remain limited. Taking Chengdu’s Kuanzhai Alley and Daci Temple historic districts as comparative cases, this study traces four benchmark time slices (1911, 1933, 1994, and 2025) using georeferenced historical maps, remote-sensing imagery, planning base maps, archival documents, and field checks. An auditable morphological-evidence coding manual is developed for street–alley skeletons, plot integrity, redevelopment intensity, interface commodification, connectivity, and heritage-anchor integrity, and it is triangulated with resident-population and commercial-mix evidence to interpret regeneration mechanisms. The results show that morphological continuity can coexist with social discontinuity. Kuanzhai Alley retains a legible street–alley backbone, while plot/operational consolidation and intensive commodification coincide with resident withdrawal. The Daci Temple district experiences broader street–plot reconfiguration and upscale clustering that heightens landmark visibility but challenges contextual integrity and community continuity. Based on these mechanisms, four renewal zoning prototypes and zone-specific monitoring indicator domains are proposed to operationalize HUL’s feedback loop and to support balanced governance of heritage, everyday life, and sustainable urban heritage tourism. Full article

Rural heritage villages in China face compounding pressures from heritagisation policies, tourism marketisation, and digital platform logics, which together threaten the cultural integrity of lineage-based communities. While existing scholarship has shifted from treating authenticity as a fixed property to viewing it as a negotiated construct, a critical gap persists: the literature does not explain how local actors operationally manage the simultaneous demands of external governance compliance and internal cultural continuity. Drawing on multi-sited ethnography conducted across ritual spaces, tourism settings, and digital platforms in Huizhou lineage villages (March–August 2025)—including over 30 h of in-depth interviews with 18 cultural practitioners and two years of online community ethnography (2023–2025) within Huizhou traditional village cultural liaison groups—this study examines the micro-level strategies through which communities respond to Authorized Heritage Discourse (AHD). The study introduces the concept of Versioned Governance: a community-enacted mechanism through which cultural authenticity is strategically differentiated into ritual, performative, and pedagogical versions. Through spatial partitioning, temporal staggering, and linguistic encoding, lineage groups create cultural buffer zones that mediate between sacred practice and public display without compromising ethical coherence. This framework reframes authenticity not as an essential property nor as mere negotiated perception, but as a processual and political achievement—continuously produced through the interplay of structural discipline and local agency. The findings contribute to critical heritage studies and offer practical implications for cultural land-use and heritage governance policy in non-Western rural contexts. Full article

Recreation is a key ecosystem service provided by mountainous areas. The European Alps are a main attraction for tourists due to their natural landscapes. Nature-based recreation and ecotourism are an opportunity for local communities in alpine valleys. However, tourism may also represent a threat to fragile mountain environments when large numbers of tourists are involved in touristic models based on heavy use of resources. This study aims to provide insights into how local communities in an alpine valley, the Comelico Valley, see the current tourism demand and its future changes. Comelico shares similar environmental and landscape characteristics with the surrounding valleys but is less developed from the touristic point of view. We used the Delphi method on a panel of nine local tourism experts from different areas of operations. The results about the forecast of future activities to be prioritized highlight the importance of diversification of tourism offer towards sustainable activities closer to the concept of nature-based tourism and ecotourism. Activities to be prioritized for development were hiking and thematic hiking, forest well-being initiatives and experience laboratories. These results suggest a potential need to change the present model of mountain tourism towards a more diversified and soft approach to mountain recreation. Full article

The cultural valorization-based territorial recognition program has established itself as an effective strategy for fostering sustainability in rural tourism destinations. However, there is limited evidence of their influence from the community’s perspective. This study analyzes the relationship between the conditions of territorial recognition promoted by the “Pueblos con Encanto” (Charming Villages) program and the sustainability of the Cruz Pampa–Yapatera tourist destination. A mixed-methods approach was employed, utilizing a non-experimental, cross-sectional, and correlational design. For the quantitative part, a structured questionnaire was administered to a sample of 336 residents from the area, using simple random sampling. Data analysis included statistics and Pearson’s correlation. For the qualitative part, 13 interviews were conducted with representative members. These people have influence over the governance of the area. The results of the triangulation showed that, according to the residents’ perception, Cruz Pampa–Yapatera meets the requirements for the “Pueblos con Encanto” program. It is evidenced in its historical heritage and Afro-Peruvian cultural heritage, such as its cumananas, local cuisine, and religious festivities. However, it has deficiencies in infrastructure and tourist facilities that require improvements to strengthen the tourist experience and preserve its cultural identity. Furthermore, the “Pueblos con Encanto” recognition program is positively and significantly related to the current sustainability of the destination. The research demonstrates, through empirical assessment, a positive perception among the local population of sustainability in their community based on the “Pueblos con Encanto” program criteria. A process that should be incorporated into the evaluation framework for the granting of such recognition. Full article

This study argues that local communities’ support for sustainable tourism development cannot be explained solely by the perceived benefit–cost balance, and aims to extend Social Change Theory (SET) from an environmental concern perspective. In the existing literature, local community support is largely based on rational assessments; however, the explanatory power of this approach remains limited, particularly in destinations with high environmental concern. Accordingly, this study examines the mediating role of environmental concern in the relationship between perceived tourism impacts and support for tourism development (STD), thereby testing the conditional nature of such support. Research data were collected via a structured survey from local residents (n = 414) in Rize, one of Turkey’s environmentally sensitive destinations, and the proposed theoretical model was analyzed using structural equation modeling (SEM). The findings indicate that perceived personal benefits and the positive effects of tourism significantly increase local residents’ satisfaction and their STD. In contrast, it was determined that perceived negative impacts do not directly reduce support; rather, this relationship emerges indirectly through environmental concern. These results reveal that local community support is not an automatic response but a conditional process shaped within the framework of environmental values and sustainability conditions. The study re-evaluates the explanatory power of SET through a mechanism that incorporates environmental concern and offers a more comprehensive framework for understanding local community behavior in the context of sustainable tourism. The findings highlight the decisive role of incorporating environmental sensitivities in tourism planning on local support, providing important implications for policymakers. Full article

The city of Ghadames, which includes a UNESCO World Heritage Site along with other local heritage sites such as Roman ruins, an Ottoman fortress, and a traditional mud village, exemplifies the challenges of conserving heritage in conflict-affected and neglected urban environments. This study aims to analyse the cumulative, long-term human threats, such as neglect, weak governance, and uncontrolled tourism, that gradually erode the city’s cultural fabric. The study uses a qualitative, interpretive approach, analysing official documents and conducting semi-structured interviews with local officials and heritage management experts. The findings indicate that human risks in Ghadames are not primarily due to direct actions but rather result from systemic neglect and fragmented governance, which exacerbate the vulnerability of tangible heritage. The results also reveal that the lack of comprehensive conservation policies, along with centralised heritage management and reliance on short-term, reactive measures, such as temporary restoration or tourism-focused initiatives, has led to damage that could become irreversible over time. The paper argues that successful and sustainable heritage conservation requires integrating community-based governance, long-term policy reform, and participatory risk management. It situates these findings within the broader context of Libya’s heritage, which serves as the foundation of national memory. It emphasises that addressing human risks as cumulative processes, rather than as temporary events, is crucial to safeguarding Libyan cultural heritage and ensuring its sustainability for future generations. By examining Ghadames as a case study, the paper proposes a model for sustainable heritage protection across Libya’s vulnerable cultural landscapes. Full article

This study examines the determinants of city brand equity in the context of Riyadh Season, a large-scale cultural and entertainment festival in Saudi Arabia. Drawing on Aaker’s customer-based brand equity framework adapted to the city-brand context and informed by Source Credibility Theory (SCT), the study tests the direct effects of brand association, brand awareness, brand loyalty, and customer satisfaction on city brand equity, as well as the moderating role of online influencers. Survey data were collected from 991 attendees and analyzed using structural equation modeling (SEM). The results indicate that brand awareness and brand loyalty significantly enhance city brand equity, whereas brand association and customer satisfaction have no significant effects. Contrary to prevailing assumptions in tourism and digital branding research, online influencers do not moderate the relationships between brand equity dimensions and overall city brand equity. These findings identify boundary conditions for influencer effectiveness and suggest that, in experience-intensive and time-bound mega-events, city brand equity is driven more by recognition and repeat attachment than by influencer-mediated communication or post-event satisfaction. The study refines city brand equity theory and offers practical guidance for policymakers and event organizers seeking to build sustainable city brands beyond influencer-centric strategies. Full article

In 2021, Quanzhou, China, was added to the UNESCO World Heritage List. Using the Motivation–Opportunity–Ability (MOA) theoretical framework, this study examines how motivation, opportunity, and ability factors influence community participation (CP) in conserving and developing tourist attractions. Quanzhou’s World Heritage Site (WHS) was chosen as the case study, while Social Media Involvement (SMI) was selected as a moderator for this analysis. Through PLS-SEM, a total of 405 valid responses were examined and evaluated. The findings show that based on the MOA framework, Motivation Positive Perceptions (MPP), Opportunity (OPP), Awareness (AAW), and Knowledge (AKN) have significant positive effects on CP, whereas Motivation Negative Perceptions (MNP) exert a significant negative effect on CP and Motivation Interest (MINT) does not achieve statistical significance. Additionally, all motivation, opportunity, and ability factors have significant positive moderating relationships with CP through SMI. Hence, this study confirms that the MOA framework is applicable to the context of Chinese World Heritage Sites; it extends the current understanding of how social media can play a role in the governance of cultural heritage (CH). Thus, this study provides both a theoretical basis and practical considerations for CP in the sustainable conservation and tourism development of WHSs. Full article

Agritourism is an expanding form of experience-based rural tourism, yet limited empirical research explains how experiential marketing shapes perceived value and satisfaction in authentic farming contexts. Drawing on Schmitt’s Strategic Experiential Modules and the Memorable Tourism Experience (MTE) framework, this study develops and tests a structural model linking agritourism experience, perceived value, and satisfaction. Survey data from 398 visitors across twelve certified agritourist communities in Taiwan were analyzed using CFA and SEM. Results show that agritourism experiences significantly enhance perceived value and directly increase satisfaction, with perceived value exerting a strong mediating effect. From a sustainability perspective, the findings underscore the distinctiveness of agritourism, where authenticity, natural variability, and human–land interactions generate experiential outcomes not replicable in constructed tourism spaces. The study advances experiential marketing theory and offers practical guidance for rural tourism development, thereby supporting sustainable rural development by fostering long-term tourist engagement and local economic vitality. Full article

Religious tourism is an evolving form of cultural and spiritual mobility that connects faith, community identity, and sustainable destination development. Despite its growing significance, few studies have examined service quality in pilgrimage contexts using the 4A framework (attraction, accessibility, amenities, and ancillary services), particularly in developing regions. This qualitative study explores how the 4A dimensions shape service experiences and sustainability practices in religious tourism across three Catholic pilgrimage sites in Labuan Bajo, Indonesia: Goa Maria Golo Koe, Goa Maria Golo Kaca, and Goa Maria Rekas. Data were gathered through semi-structured interviews conducted with ecclesiastical leaders, including a diocesan priest and the Archbishop; key informant interviews with government and tourism actors; focus group discussions with local communities; and non-participatory field observations. The findings show that spiritual attraction remains the primary driver of pilgrim motivation, reinforced by local traditions and collective devotion. However, accessibility, amenities, and ancillary services are constrained by inadequate infrastructure, fragmented governance, and limited service standards. Despite these challenges, community voluntarism and the Church’s moral leadership help preserve the sanctity and authenticity of visitor experiences. This study introduces a Sacred Service Framework that integrates faith-based ethics with the 4A model to support sustainable, inclusive, and spiritually grounded religious tourism management. Full article

Romania joined the UNESCO Convention in 1990. The fortified church of Biertan was inscribed on the World Heritage List in 1993, followed by six additional Transylvanian fortified church villages in 1999. An interesting feature of this heritage landscape is that settlements with different demographic and development trajectories share the same World Heritage designation. In our research, we collected demographic and tourism data from these seven municipalities. Subsequently, a standard questionnaire was sent to municipal decision-makers (mayors) in 2023 to map tourism development in their municipalities. The communication activities of the municipalities were analysed using a content analysis method, which was observation-based and based only on online content. In our experience, there is no common strategy to turn this heritage into a tourist attraction; each of the seven municipalities has faced this challenge separately. The main result of the research was to explore how heritage tourism works in municipalities with different demographic, linguistic-cultural heritage and with different levels of management. Full article

Tourism destinations exposed to chronic natural hazards require robust analytical frameworks to understand and prioritize the factors that sustain post-disaster resilience. This study examines Baños de Agua Santa (Ecuador), a volcano-exposed destination whose long recovery trajectory illustrates the complexity of socio-ecological adaptation. Using a multidimensional FAHP model grounded in expert judgments, eight dimensions and fifty-six criteria were evaluated through fuzzy triangular numbers and the extended analysis method of Chang to capture uncertainty and ambiguity in decision-making. Results show a consistent and hierarchical structure of resilience, with experiential, economic-entrepreneurial, and socio-community dimensions emerging as the most influential drivers of post-disaster adaptability. Fifteen criteria—primarily perceptual, community-based, and endogenous—achieved “very high impact” status, including risk perception, basic education, individual resilience capacities, institutional coordination, and entrepreneurial environment. Conversely, limited healthcare infrastructure, low economic diversification, and national-level vulnerabilities were identified as critical weaknesses. The study concludes that post-disaster recovery in Baños is shaped by a bottom-up dynamic that emphasizes agency, learning and socio-ecological memory. It also proposes an evidence-based Action Matrix for adaptive governance to guide prioritized, time-phased interventions. The FAHP model proves effective for transparent, context-sensitive prioritization in highly uncertain tourism environments. Full article

Gastronomic tourism heritage represents a significant segment of intangible cultural heritage, reflecting traditional knowledge, local identity, and long-standing culinary practices. The contemporary development of digital technologies, particularly artificial intelligence (AI), opens new possibilities for its preservation, documentation, and sustainable interpretation within cultural tourism. The aim of this research is to examine the role of artificial intelligence as a tool for preserving gastronomic tourism heritage from the perspective of local community members in Bosnia and Herzegovina, Serbia, and North Macedonia, regions characterised by shared gastronomic and cultural traditions. The study was conducted using a quantitative research design based on a structured questionnaire administered to 571 respondents. A convenience sampling approach was applied, targeting individuals involved in the preparation, transmission, or promotion of traditional gastronomy. Data were collected through a combination of field-based and online survey distribution. The analysis focuses on respondents’ perceptions of AI applications in documenting traditional recipes, interpreting gastronomic heritage, and promoting it within tourism, as well as on attitudes related to authenticity and cultural identity preservation. The findings indicate that, within the surveyed sample, artificial intelligence is generally perceived as a useful tool for safeguarding gastronomic heritage. At the same time, respondents emphasise the importance of transparent governance, community participation, and culturally sensitive implementation in order to minimise risks of commodification and loss of authenticity. Full article

Ecotourism in protected areas creates a conservation paradox: tourism revenue funds protection, yet tourism infrastructure simultaneously degrades the wildlife it protects. We examined this paradox in white-faced capuchins (Cebus imitator) in Tortuguero National Park, comparing behaviour across a high-tourism accommodation site (2152 monthly guests) and a strictly regulated terrestrial trail. Using focal animal and sweep sampling methods, we recorded 477 behavioural units across 261 min, analysing locomotion, feeding, and agonistic behaviours through generalized linear models. Primates in accommodation areas exhibited significantly reduced high substrate use (p = 0.005), showed a trend toward increased anthropogenic food reliance (p = 0.070), and higher—but not statistically significant—rates of agonistic behaviours (p > 0.05). The negative correlation between natural foraging and active food supply (r = −0.31) is consistent with anthropogenic provisioning that may alter primate ecological functions. These findings demonstrate that effective conservation in tourism contexts requires integrated management addressing three interconnected challenges: (1) habituation to human presence, (2) food provisioning with cascading consequences, and (3) ecosystem-level degradation through altered primate functions. We recommend evidence-based interventions including secured waste management, enforcement of wildlife feeding prohibitions, and environmental education programs with community participation. Ecotourism sustainability requires managing human–wildlife interactions and integrating local stakeholder perspectives to preserve animal welfare and ecosystem functions essential for conservation. Full article

Homestay tourism is increasingly recognised as a pathway to sustainable tourism development, especially in community-based destinations. This study examines the roles of local community attitudes and environmental sustainability in shaping perceived value and tourist satisfaction within Nigerian homestay tourism. Using a cross-sectional survey design, data were collected from 386 homestay tourists across south-western Nigeria and analysed with Partial Least Squares Structural Equation Modelling (PLS-SEM). The results reveal that local community attitude significantly boosts tourists’ perceived value, while environmental sustainability positively influences both perceived value and tourist satisfaction. However, perceived value does not strongly predict tourist satisfaction, and the moderating effect of community attitude on the relationship between value and satisfaction appears weak. This study contributes to the literature by integrating and extending the Theory of Planned Behaviour (TPB) beyond behavioural intention, demonstrating its relevance to understanding the formation of value–satisfaction in community-based tourism. It also challenges dominant tourism assumptions by showing that perceived value may serve as a supporting rather than primary determinant of satisfaction in rural homestay settings. In practice, the findings suggest that homestay operators and policymakers should focus on environmental sustainability practices and on enhancing experiential service quality, rather than relying solely on value-for-money propositions. By providing context-specific evidence from sub-Saharan Africa, this study advances sustainable tourism scholarship and offers strategic insights for inclusive rural tourism development. Full article