2 Results Found

Advanced Search

Select all

Results per page

Select all

Article

16 Citations

13,634 Views

22 Pages

Antecedents of Consumers’ Green Beauty Product Brand Purchase Intentions: An Extended Theory of Planned Behavior Approach

Ayesha L. Bevan-Dye and
Costa Synodinos

Sustainability2025, 17(3), 1323;https://doi.org/10.3390/su17031323

6 February 2025

Societies across the globe are growing increasingly environmentally aware, resulting in more and more consumers demanding eco-friendly product alternatives. This phenomenon is also evident in the beauty industry, with many beauty brands striving to a...

(This article belongs to the Special Issue Sustainable Brand Management and Consumer Perceptions)

Full Article

Article

1,474 Views

18 Pages

The Influence of Eco-Labeling in Green Beauty Products: Shaping Attitudes and Driving Purchase Intentions

Costa Synodinos

Sustainability2026, 18(7), 3348;https://doi.org/10.3390/su18073348

30 March 2026

Growing consumer awareness of environmental issues has led to heightened interest in environmentally responsible personal care products, with notable growth in the green beauty market. Despite this trend, consumer evaluations and purchasing decisions...

(This article belongs to the Special Issue Consumption Innovation and Consumer Behavior in Sustainable Marketing)

Full Article