Search Results (262)

Regenerative tourism, as an emerging form of tourism, poses both opportunities and challenges for cities and urban managers. Existing research has largely examined its impact on travel intentions from a unidimensional perspective, lacking a comprehensive analytical framework. This study adopts regenerative composite cultural spaces as the research context and constructs a sequential mediation model incorporating green and cultural consumption values, city image, and attitudes toward participation in regenerative tourism, analyzed using SmartPLS 4. The findings reveal that city image significantly influences value perceptions, with perceived value mediating this relationship. Furthermore, green and cultural consumption values play critical roles in shaping travel intentions, confirming differentiated transmission mechanisms across multiple pathways. Overall, the study demonstrates that tourists’ cognition, values, and attitudes jointly determine their decisions in regenerative tourism, offering theoretical insights and practical implications for its sustainable development. Full article

The main objective of this paper is to examine the factors influencing investor intention to adopt robo-advisory services in Saudi Arabia, with a particular focus on sustainability and platform interface quality (PIQ) within a socio-technical framework. Drawing on the Diffusion of Innovation (DOI), Technology Acceptance Model (TAM), Value-Based Adoption Model (VAM), and Trust theory, the research integrates constructs such as Knowledge about Robo-Advisors (KRA), PIQ, Green Perceived Value (GPV), and Perceived Trust (PT). Data were collected through a structured questionnaire targeting financially active individuals, with 387 valid responses analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings reveal that KRA significantly influences Intention to Use Robo-Advisors (IURA) both directly and indirectly, through GPV and Relative Advantage (RA), with only marginal support observed for Perceived Usefulness (PU). PIQ strongly influences perceived ease of use (PEOU) and PU, contributing to IURA, while PT significantly moderates the effects of KRA and PIQ. Multi-group analysis (MGA) further highlights heterogeneity across age, education, and investment groups, underscoring the contextual nature of adoption. The study highlights the critical role of PT, PIQ, and GPV alignment in investor decision-making when engaging with robo-advisory platforms. It offers theoretical contributions by extending traditional adoption models through the inclusion of green value and interface quality, and practical implications for FinTech developers and policymakers aiming to build inclusive, trustworthy, and environmentally aligned robo-advisory platforms. Full article

In the face of the challenge of urban water resource degradation, green infrastructure construction has become a core strategy in modern urban water resource management. Urban aquatic horticulture (UAH), as an important component of this strategy, possesses the dual value of ecological purification and landscape aesthetics. However, its practical implementation is often constrained by public awareness and acceptance. This study aims to address the mismatch between the dual values of urban aquatic horticulture and public perception, and to develop an optimised plant selection strategy that integrates purification functions with public perception. Based on literature reviews, 18 images of aquatic plant landscapes showcasing different ornamental forms, species richness, and life types were created. A questionnaire survey was conducted on 320 participants to assess their perceptions of landscape aesthetic appeal and visual preferences, and a quantitative relationship model was established using multiple stepwise linear regression analysis. The public’s aesthetic perception of aquatic plant landscapes with different ornamental forms and species richness varies significantly, with flowering plant landscapes more likely to evoke aesthetic perception than non-flowering landscapes. The public’s visual preferences for landscape attributes significantly influence their aesthetic perception of aquatic plant landscapes. A multiple stepwise linear regression equation was established to model the relationship between the aesthetic perception of aquatic plant community landscapes and the public’s visual preferences for landscape attributes. There is no significant association between species richness and perceived landscape aesthetic appeal. The study developed an optimised selection strategy for aquatic plants that integrates purification functions with public perception, providing theoretical basis and practical guidance for the scientific configuration of aquatic horticultural systems in urban green infrastructure. In landscape design, flowering plants with ornamental value should be prioritised, with emphasis on landscape layers, colour, and spatial shaping to enhance public acceptance and promote the sustainable development of urban water resource management. Full article

This study, based on the Decomposed Theory of Planned Behavior (DTPB), constructs and validates a systematic model to explore the key drivers influencing consumers’ continuous usage intention of sustainable Ready-to-Drink (RTD) beverage packaging. The model includes perceived value and social normative paths, introducing perceived sustainability (PS) and perceived value fit (PVF) as moderators to reveal the role of contextual perceptions in green consumption decision-making. Empirical results show that all conventional path hypotheses (H1–H6) are supported. Among the moderating effect hypotheses, H7b, H9a, and H10c are not supported, while the rest hold. Theoretical implications include the following: Perceived Usefulness (PU) and Perceived Enjoyment (PE) significantly and positively influence consumer satisfaction (SA), consistent with the Expectation Confirmation Model (ECM). Both external influence (EI) and interpersonal influence (II) significantly enhance subjective norms (SN), aligning with TPB theory. Self-efficacy (SE) and facilitating conditions (FA) positively affect perceived behavioral control (PBC), consistent with the DTPB model. Satisfaction, subjective norms, and perceived behavioral control significantly predict continuous usage intention (UI), with satisfaction showing the strongest effect, highlighting the importance of positive initial experiences for green behavior continuation. Full article

The individual’s willingness to pay (WTP) for environmental reduction programs is one way of gauging society’s environmental consciousness. We explore the determinants of an individual’s WTP for a product produced from carbon capture and utilization (CCU) technology in Qatar. A representative questionnaire sample was administered to 1012 respondents in Qatar on habits, perceptions, economic and religious attitudes related to environmental consciousness, and WTP. The findings reveal that environmental concern is significantly enhanced by environmental consciousness, awareness, and education, while environmental awareness also positively influences perceived social norms regarding others’ environmental awareness. Further, environmental consciousness, religiosity, and education are significantly positively associated with the WTP for an eco-friendly product. Also, those who earn high incomes have a greater WTP for eco-friendly products with premium prices of 10–75% higher. Respondents motivated by religious obligation have a significantly greater WTP for eco-friendly products with a 10–30% price premium. These findings imply the need for context-specific strategies that leverage cultural values, address income disparities, and effectively communicate the benefits of green choices to drive the adoption of green products. Full article

Sustainability has become a key focus in the hospitality industry, with travelers increasingly seeking accommodations with strong environmental commitments. As part of this trend, many hotels are adopting green marketing strategies to improve their brand image and appeal to eco-conscious consumers. However, the challenge lies in ensuring that these strategies are perceived as genuine rather than as “greenwashing,” which undermines their effectiveness and harms the brand’s credibility. This study examines the impact of green marketing strategies on the brand image of 5-star hotels in Lima, Peru. A survey of 206 hotel clients reveals that the implementation of green marketing positively influences the perceived benefits, corporate image, trust, and loyalty associated with these establishments. The results highlight that younger generations, particularly Millennials and Generation Z, are more likely to value sustainability initiatives, making them an important target for hotels seeking to enhance their brand image through eco-friendly practices. The findings suggest that effective communication of sustainable practices and transparency are essential to avoid greenwashing and build customer loyalty. This research contributes to the limited knowledge on green marketing in the Peruvian hotel sector and provides insights for both hotel managers and researchers on the importance of integrating genuine sustainability efforts into their marketing strategies. Full article

Urban sprawl and suburbanization are reshaping peri-urban areas, challenging urban planning and community well-being. Our study investigates questions regarding the perception of Cultural Ecosystem Services (CES) and development preferences (DP) related to Green Infrastructure (GI) in Vác, Hungary, including how CES and DP indicators related to GI vary spatially; how they align with municipal DI designations; how they relate to sociodemographic factors; and how they are applicable to urban planning practices. We used PPGIS and structured interviews with 375 residents to collect over 4900 spatial data points in order to analyze how perceived values, development preferences, officially designated GI elements and sociodemographic characteristics, relate to each other. The results show that CES are strongly associated with GI elements, especially along the riverfront and in downtown areas. However, development preferences, especially congestion and safety concerns, were more dispersed, often located in outer residential areas and along transportation routes. Statistical analyses showed significant differences across age, marital status, and co-residence with children, influencing both CES perception and development preferences. Our study highlights the gap between official GI designations and community-valued spaces, emphasizing the importance of participatory planning and the integration of sociodemographic dimensions into planning practices in rapidly transforming suburban environments. Full article

Green food serves as a bridge connecting healthy lifestyles with environmental values, particularly in the context of sustainable consumption transitions. However, existing research lacks a systematic understanding of how consumers negotiate cognitive evaluations and emotional responses when forming green food purchase intentions. This study addresses that gap by exploring the cognitive–affective negotiation process underlying consumers’ green food choices. Based on 26 semi-structured interviews with Chinese consumers across diverse socio-economic backgrounds, the grounded theory methodology was employed to inductively construct a conceptual model. The coding process achieved theoretical saturation, while sentiment analysis was integrated to trace the emotional valence of key behavioral drivers. Findings reveal that external factors—including price sensitivity, label ambiguity, access limitations, social influence, and health beliefs—shape behavioral intentions indirectly through three core affective mediators: green trust, perceived value, and lifestyle congruence. These internal constructs translate contextual stimuli into evaluative and motivational responses, highlighting the dynamic interplay between rational judgments and symbolic–emotional interpretations. Sentiment analysis confirmed that emotional trust and psychological reassurance are pivotal in facilitating consumption intention, while price concerns and skepticism act as affective inhibitors. The proposed model extends the Theory of Planned Behavior by embedding affective mediation pathways and structural constraint dynamics, offering a more context-sensitive framework for understanding sustainable consumption behaviors. Given China’s certification-centered trust environment, these findings underscore the cultural specificity of institutional trust mechanisms, with implications for adapting the model in different market contexts. Practically, this study offers actionable insights for policymakers and marketers to enhance eco-label transparency, reduce structural barriers, and design emotionally resonant brand narratives that align with consumers’ identity aspirations. Full article

In Thailand, companies are facing increasing pressure from investors, consumers, customers, and regulators to integrate sustainability into business policies and practices. Achieving corporate sustainable development requires incorporating environmental attitudes and work environments into employee behaviors. This study examines how perceived sustainability policies (PSP) influence pro-environmental behaviors (PEB) in the workplace. A total of 589 respondents from four Thai companies in diverse sectors—rubber, consumer products, B2B industrials, and garments—participated in the study. Grounded in the Focus Theory of Normative Conduct, the research extends individual-level psychological frameworks by incorporating the mediating roles of organizational-level descriptive norms—green shared vision (GSV) and green work climate (GWC)—and the moderating role of individual green value (IGV). Structural equation modeling was conducted using AMOS. The findings supported both a direct effect of PSP on PEB and a sequential mediation pathway through GSV and GWC, while the individual mediation roles of GSV and GWC were not significant. These results reflected strong institutional and in-group collectivist culture of Thailand. Moreover, IGV was found to have a significantly negative moderating effect, suggesting that employees with high IGV may rely less on formal perceived sustainability policies in shaping their pro-environmental behaviors. Full article

Background: Understanding the psychological drivers of the energy transition is essential for accelerating the shift to low-carbon societies. The aim of this study is to examine how green consumer values (GCV), energy-saving knowledge (KES) and consumer energy awareness (CEA) jointly shape pro-environmental energy behaviors (EEB), while accounting for citizens’ perceived cost barriers (PESC). Methods: We conducted a nationally representative Computer-Assisted Web Interviewing (CAWI) survey of 1405 Polish households and employed structural-equation modeling to test an integrated framework linking values, awareness, knowledge, perceived costs and two behavioral domains: high-commitment efficiency investments and low-cost curtailment actions. Results: The structural-equation model confirms that green consumer value significantly enhance both knowledge of energy-saving (β = 0.434) and consumer energy awareness (β = 0.185), thereby driving two distinct pro-environmental pathways: high-commitment efficiency investments (energy efficiency behavior) (β = 0.488) and curtailment behaviors (β = 0.355). Green consumer value also reduces perception of energy-saving costs (β = −0.344), yet these costs themselves exert strong inhibitory effects on both energy efficiency behavior (β = −0.213) and curtailment behaviors (β = −0.302). Conclusions: Our findings validate an integrated value–awareness–behavior framework, demonstrating that fostering green values and improving informational access are critical to enhancing energy-saving practices, while cost-reduction measures remain indispensable. Policymakers should combine value-based education, transparent feedback tools and targeted financial incentives to unlock citizens’ full potential in driving the energy transition. Full article

Prior studies have generally confirmed that Environmental, Social, and Governance (ESG) practices have a positive impact on perceived value and sustainability performance. However, empirical research examining the mediating role of employee-perceived value in the relationship between ESG and sustainability performance from the perspective of internal stakeholders remains limited. To address this gap, this study aims to understand the relationship among ESG, employee-perceived value, and sustainable management in green hotels in southern Taiwan. Using a convenience sampling method, 277 valid questionnaires were collected and analyzed through Structural Equation Modeling (SEM). The results show that ESG practices have significant positive effects on both employee-perceived value and sustainability performance, with perceived value partially mediating the relationship between the two, highlighting the critical role employees play in promoting sustainable management. Based on the empirical findings, it is recommended that companies strengthen internal ESG communication and education to ensure that employees understand ESG goals and outcomes and integrate them into daily work. Employee-centered participation programs, such as green innovation contests and community carbon reduction activities, should be designed to enhance emotional value and organizational identification. Companies should internalize ESG principles into corporate culture and management processes, reinforcing sustainable behaviors through performance appraisals, leadership modeling, and continuous dialogue. Finally, ESG should be positioned as a core strategy aligned with long-term corporate objectives, enhancing employee commitment and creating competitive advantages that attract support from customers and stakeholders. Full article

The implementation of Vertical Greening Systems (VGS), like green façades, on historic building facades is approached with caution due to concerns regarding material compatibility, visual impact, and potential compromises to cultural significance. However, VGS can offer significant contributions to urban sustainability when integrated with knowledge and care of historic buildings by reducing the urban heat island effect, improving air quality, fostering a green economy, and creating greener environments. These tensions highlight a critical research gap: how can VGS contribute to urban sustainability while respecting the values of historic building façades? This study addresses this gap by exploring professional interest groups’ opinions on implementing VGS on historic buildings, focusing on the perceived benefits and concerns from environmental, social, economic, cultural, legal, and technical aspects. A mixed-methods approach was employed, combining the findings from the literature review with a survey targeting individuals involved in VGS implementations or heritage conservation. The survey included both open- and closed-ended questions. Of the 165 individuals contacted, 83 valid responses were analyzed. Results from the open-ended questions showed that 89% of respondents recognized the environmental benefits of VGS, while 85% raised technical issues, particularly regarding material compatibility. An important insight emerged from comparing open-ended and closed-ended responses: respondents were more likely to acknowledge the benefits of VGS when prompted. This indicates that raising awareness about the use of VGS on historic buildings is essential. The findings offer practical implications for early-stage planning, stakeholder engagement, and the design of heritage conservation policy. They illustrate a need for an informed decision-making process for the integration of VGS onto historic building facades, aligning with conservation ethics and urban sustainability. Preface: This study aims to create a discussion on the potential synergies between vertical greening and historic buildings, with the intention of guiding future conservation strategies to enhance urban sustainability. We do not advocate for vertical greenery as a universal solution, but rather seek to explore under which conditions vertical greening may be compatible with conservation practice. For the purposes of this study, “historic buildings” refer to structures that possess cultural, architectural, or historical significance, whether they are formally protected or informally valued by their communities. We acknowledge that the term may vary in meaning across different national and cultural contexts. Moreover, our analysis focuses on cases where both the vertical greening and historic façades are presumed to be in structurally sound and well-maintained condition. Full article

We investigate whether China’s Value-Added Tax (VAT) Credit Refund policy influences firms’ sustainable development capability (SDC), which reflects innovation-driven growth and green development. Exploiting the 2018 implementation of the VAT Credit Refund policy as a quasi-natural experiment, we employ a difference-in-differences (DID) approach and find causal evidence that the policy significantly enhances firms’ SDC. This suggests that fiscal instruments like VAT refunds are valued by firms as drivers of long-term sustainable and high-quality development. Our mediating analyses further reveal that the policy promotes firms’ SDC by strengthening artificial intelligence (AI) capabilities and facilitating intelligent transformation. This mechanism “AI Capability Building—Intelligent Transformation” aligns with the socio-technical systems theory (STST), highlighting the interactive evolution of technological and social subsystems in shaping firm capabilities. The heterogeneity analyses indicate that the positive effect of VAT Credit Refund policy on SDC is more pronounced among small-scale and non-high-tech firms, firms with lower perceived economic policy uncertainty, higher operational diversification, lower reputational capital, and those located in regions with a higher level of marketization. We also find that the policy has persistent long-term effects, with improved SDC associated with enhanced ESG performance and green innovation outcomes. Our findings have important implications for understanding the SDC through the lens of STST and offer policy insights for deepening VAT reform and promoting intelligent and green transformation in China’s enterprises. Full article

The green renovation of existing residential buildings is a key way for the construction industry to achieve sustainable development and the dual carbon goals of China, which makes it urgent to make collaborative decisions among multiple stakeholders. However, because of divergent interests and risk perceptions among governments, energy service companies (ESCOs), and owners, the implementation of green renovation is hindered by numerous obstacles. In this study, we integrated prospect theory and evolutionary game theory by incorporating core prospect-theory parameters such as loss aversion and perceived value sensitivity, and developed a psychologically informed tripartite evolutionary game model. The objective was to provide a theoretical foundation and analytical framework for collaborative governance among stakeholders. Numerical simulations were conducted to validate the model’s effectiveness and explore how government regulation intensity, subsidy policies, market competition, and individual psychological factors influence the system’s evolutionary dynamics. The findings indicate that (1) government regulation and subsidy policies play central guiding roles in the early stages of green renovation, but the effectiveness has clear limitations; (2) ESCOs are most sensitive to policy incentives and market competition, and moderately increasing their risk costs can effectively deter opportunistic behavior associated with low-quality renovation; (3) owners’ willingness to participate is primarily influenced by expected returns and perceived renovation risks, while economic incentives alone have limited impact; and (4) the evolutionary outcomes are highly sensitive to parameters from prospect theory, The system’s evolutionary outcomes are highly sensitive to prospect theory parameters. High levels of loss aversion (λ) and loss sensitivity (β) tend to drive the system into a suboptimal equilibrium characterized by insufficient demand, while high gain sensitivity (α) serves as a key driving force for the system’s evolution toward the ideal equilibrium. This study offers theoretical support for optimizing green renovation policies for existing residential buildings in China and provides practical recommendations for improving market competition mechanisms, thereby promoting the healthy development of the green renovation market. Full article

This study integrates the Theory of Planned Behavior and the Theory of Consumption Values through a mixed-methods approach (structured interview and structural equation model) to investigate cross-platform disposal behaviors for idle clothing on social media and second-hand platform ecosystems. The study reconstructs traditional theoretical variables: psychological motivation dimension (platform-enabled green attitude, social circle environmental demonstration, and cross-platform behavioral control) and perceived value dimension (functional integration value perception, socialized emotional empowerment, and community identity value). Key findings: Cross-platform behavioral control is the strongest predictor of behavioral intention. In the value dimension, emotional value has the strongest direct impact on disposal intentions, functional integration is key to enhancing behavioral control, and community identity value most significantly impacts the platform-enabled green attitude and the social circle environmental demonstration. Finally, proposing a governance framework of “technological empowerment–emotional resonance–identity motivation”, offering theoretical foundations for optimizing platform interoperability and formulating digital environmental policies. Full article