Search Results (111)

Background/Objectives: Early parenting can influence child self-regulatory skills, which are in turn linked to allostatic load (AL)—a predictor of future morbidity and mortality. However, this mechanistic pathway from early parenting to later AL has not been tested using longitudinal data. Methods: We analyzed longitudinal data (N = 1364) from the Study of Early Child Care and Youth Development to examine relationships between early childhood (ages 2–3) observed parenting behaviors (i.e., autonomy support, supportive presence and hostility) and a comprehensive index of adolescent (age 15) AL, and assessed delay of gratification (at 54 months) as a mediator and moderator of these associations. Results: Maternal supportive presence and hostility in early childhood were directly associated with adolescent AL. All three early childhood parenting behaviors were associated with delay of gratification at 54 months. There was no evidence of mediation or moderation. Conclusions: The findings suggest the important role of early parenting behaviors in predicting long-term AL outcomes. Full article

In the context of the high development of mobile internet and social media, the social clocking and photographing function of tourism applications has become a key factor to enhance user experience and enhance product competitiveness. Citywalk, as a new way of exploring cities, emphasizes individuality and social interaction by providing a walking experience of the city’s history and culture. This study is based on the Technology Acceptance Model, combined with the Use and Gratification Theory, to systematically explore the core mechanisms that influence user acceptance and continued use of the social check-in and photo-taking function in Citywalk-related applications (app). Firstly, this article analyzes the impact of perceived usefulness and perceived ease of use on user technology adoption through a technology acceptance model. At the same time, the five major needs of use and satisfaction theory (information needs, entertainment needs, social interaction needs, identity confirmation needs, and escapism needs) are introduced as external influencing variables to construct an optimized technology acceptance model. Secondly, based on this theoretical framework, this article proposes relevant research hypotheses and designs a questionnaire for empirical analysis. Reliability analysis, validity analysis, and regression analysis are used to verify the relationship between influencing factors and user behavior. The research results reveal relevant research questions, namely, the core factors influencing users’ use of social check-in and photo-taking functions (RQ1), elucidating the mechanism of technology perception on user satisfaction and willingness to continue using (RQ2), and identifying the acceptance gap between user needs and actual experience in existing feature designs (RQ3). At the same time, this article provides optimization strategies for the Citywalker App (Version 1.0) and similar products to enhance user experience, strengthen social communication effects, and promote market promotion. Ultimately, this study aims to provide theoretical support and practical guidance for the design of tourism social media functions and promote innovative development in related fields. Full article

This study examines the determinants of online customer engagement (OCE) and its role in influencing the repurchase intention of healthy food through social commerce (s-commerce) platforms. Using the Stimulus-Organism-Response (S-O-R) framework, 300 Indonesian urban shoppers were surveyed to explore the impact of customer internal and external buying stimuli through online content quality (OCQ) and customer experiences, encompassing hedonic and social value. PLS-SEM analysis highlights the significance of OCQ in enhancing customer trust and engagement while underscoring the importance of emotional gratification and perceived social benefits mediating customer engagement in building repurchase intentions. The analysis also reveals the insignificant direct effect between social value and repurchase intention, suggesting a more nuanced mechanism in consumer behavioural response. The findings provide theoretical insights into s-commerce research and practical implications for designing online food services to retain customers, emphasising the need for integrative strategies incorporating emotional, social, and informational elements. This research contributes to a deeper understanding of consumer behaviour in using social media for healthy food marketing. It offers sustainable and actionable recommendations for the digital era. Full article

Artificial intelligence (AI) is reshaping customer service, with AI-powered chatbots serving as a critical component in delivering continuous support across sales, marketing, and service domains, thereby enhancing operational efficiency. However, consumer engagement remains suboptimal, as many users favor human interaction due to concerns regarding chatbots’ ability to address complex issues and their perceived lack of empathy, which subsequently reduces satisfaction and sustainable usage. This study examines the determinants of user attitude and identifies factors influencing sustainable chatbot use. Utilizing survey data from 735 Chinese university students who have engaged with AI-powered chatbots, the analysis reveals that four key motivational categories: utilitarian (information acquisition), hedonic (enjoyment and time passing), technology (media appeal), and social (social presence and interaction) significantly influence user attitude toward chatbot services. Conversely, privacy invasion exerts a negative impact on user attitude, suggesting that while chatbots provide certain benefits, privacy issues can significantly undermine user satisfaction. Moreover, the findings suggest that user attitude serves as a pivotal determinant in fostering both user stickiness and sustainable usage of chatbot services. This study advances prior U&G-, TAM-, and ECM-based research by applying these frameworks to AI-powered chatbots in business communication, refining the U&G model with four specific motivations, integrating perceived privacy invasion to bridge gratification theory with risk perception, and directly linking user motivations to business outcomes such as attitude and stickiness. This study underscores that optimizing chatbot functionalities to enhance user gratification while mitigating privacy risks can substantially improve user satisfaction and stickiness, offering valuable implications for businesses aiming to enhance customer loyalty through AI-powered services. Full article

This study examines the factors that motivate viewers to financially support streamers on the Twitch digital platform. It proposes a conceptual framework that combines the uses and gratifications theory (UGT) with Michel Foucault’s concept of the practice of freedom (PF). Using a cross-sectional quantitative survey of 560 Portuguese Twitch users, the model investigates how three core constructs from UGT—entertainment, socialization, and informativeness—affect the intention to donate, with PF acting as a mediating variable. Structural equation modeling confirms that all three UGT-based motivations significantly influence donation intentions, with socialization exhibiting the strongest mediated effect through PF. The findings reveal that Twitch donations go beyond mere instrumental or playful actions; they serve as performative expressions of identity, autonomy, and ethical subjectivity. By framing PF as a link between interpersonal engagement and financial support, this study provides a contribution to media motivation research. The theoretical integration enhances our understanding of pro-social behavior in live streaming environments, challenging simplistic, transactional interpretations of viewer contributions vis-à-vis more political ones and the desire to freely dispose of what is ours to give. Additionally, this study may lay the groundwork for future inquiries into how ethical self-formation is intertwined with monetized online participation, offering useful insights for academics, platform designers, and content creators seeking to promote meaningful digital interactions. Full article

As ad-supported subscription models proliferate across over-the-top (OTT) media platforms, understanding the psychological mechanisms and perceptual factors that underlie consumers’ transition decisions becomes increasingly consequential. This study integrates the Uses and Gratifications framework with a contemporary motivation-based perspective to examine how users’ media consumption motivations and advertising attitudes predict intentions to adopt ad-supported OTT plans. Data were collected via a nationally representative online survey in South Korea (N = 813). The sample included both premium subscribers (n = 708) and non-subscribers (n = 105). The findings reveal distinct segmentation in decision-making patterns. Among premium subscribers, switching intentions were predominantly driven by intrinsic motivations—particularly identity alignment with content—and by the perceived informational value of advertisements. These individuals are more likely to consider ad-supported plans when ad content is personally relevant and cognitively enriching. Conversely, non-subscribers exhibited greater sensitivity to extrinsic cues such as the entertainment value of ads and the presence of tangible incentives (e.g., discounts), suggesting a hedonic-reward orientation. By advancing a dual-pathway explanatory model, this study contributes to the theoretical discourse on digital subscription behavior and offers actionable insights for OTT service providers. The results underscore the necessity of segment-specific advertising strategies: premium subscribers may be engaged through informative and identity-consistent advertising, while non-subscribers respond more favorably to enjoyable and benefit-laden ad experiences. These insights inform platform monetization efforts amid the evolving dynamics of consumer attention and subscription fatigue. Full article

It is a popular assumption that people learn certain practices for handling media in the course of their adolescence and adulthood, which make it difficult for them to develop new patterns for the use of media at a later point in their lives. From this theoretical standpoint, it is a challenge for older people to learn how to handle new media and integrate them into their current living situation. Beyond theoretical assumptions, there has formerly been a lack of exploratory investigations pursuing the conditions under which older adults take up digital media with which they were previously not familiar and incorporate them into their daily lives. Between October 2023 and March 2024, 32 semi-standardised individual interviews were conducted with a group of people between 80 and 93 years of age, who had recently acquired a digital medium and integrated it into their everyday lives. The decisive factor here was the presence of certain motives that generate plausible incentives to make permanent use of new media. The interviewees have purposefully acquired new media. It is notable that acquisition processes were strongly initiated by significant changes in life circumstances. In the case of most interviewees, the intention to acquire an internet-enabled medium was based on the wish to use a few selected functions. New options for online use were only explored after a while. The following patterns were identified regarding the motives and gratifications of acquisition: new media as…(1) hobby extension, (2) support network, (3) compensation tool, (4) connection opportunity, (5) escape from everyday life. It can be assumed that older people experience the use of new media as purposeful if they have specific motives for doing so. Biological, psychological and social correlations as well as ways of coping and dealing with age(ing) are relevant here. If daily use potentials are perceived as beneficial, older people show a high level of adaptability in terms of new media. Against this background, a gratification-orientated model appears to be a promising starting point for explaining the prerequisites for media adoption based on motives that generate plausible incentives for learning how to use new media at an older age. Full article

This study explores the impact of DW’s news coverage on the perceptions, knowledge, and behavioural changes of the Syrian diaspora in Germany regarding the Syrian crisis. Grounded in the Uses and Gratifications theory, data were collected from 207 Syrian immigrants residing in Germany between September and November 2023 using a convenience sampling approach. The findings reveal that DW is perceived as a credible and objective news source that provides comprehensive and balanced coverage of the Syrian crisis. Exposure to DW’s reporting significantly enhanced respondents’ understanding of the crisis, enabling them to engage in informed discussions. DW’s coverage motivated behavioural changes, encouraging participation in social media discussions and humanitarian initiatives. This study highlights the critical role of trusted international media in shaping diaspora communities’ perceptions, knowledge, and actions during crises. These findings also highlight DW’s influence as a key information source for the Syrian diaspora, fostering both awareness and proactive engagement with the ongoing crisis. Full article

This study employs uses and gratifications theory and the news value of celebrity to explore comments from New Zealanders on the news coverage of the death of Queen Elizabeth II, New Zealand’s constitutional Head of State. Twenty-five participants kept a weekly diary of their news consumption and participated in focus groups to discuss their understanding of news. As the focus groups coincided with the media coverage of the Queen’s death, the participants discussed their responses to the news coverage of this event. These comments were classified by the sentiment expressed and analyzed in two age cohorts to explore the cognitive and affective responses of the participants. Overall, the participants over 26 years had more affective responses, and those under 26 years had more cognitive responses. With the older cohort, the participants experienced more media interactions with Queen Elizabeth II and had stronger grief responses and connections to her death, but it was hard to determine the full extent of any parasocial relationships. This paper concludes that uses and gratifications theory and news values can assist in understanding how audiences form connections to celebrities through the news media. In turn, these connections will impact how the news media cover celebrity deaths and the public mourning rituals of audiences. Full article

Despite the ubiquitous application of gamification in livestreaming commerce, the mechanisms driving its impact on consumer participation remain underexplored. To address this research gap, this study integrated two theoretical frameworks: the “Gamification Affordances–Psychological Outcomes–Behavioral Outcomes” framework and the Uses and Gratifications Theory. We investigated how gamification affordances (achievement visualization, rewards, interaction, and competition) relate to the fulfillment of consumers’ diverse psychological needs (cognitive, affective, social, personal integrative, and social integrative). Furthermore, we examined whether meeting these psychological needs influences consumers’ intentions to continue watching and to purchase. We surveyed 354 livestreaming commerce consumers and employed structural equation modeling to analyze the data. The findings revealed that gamification affordances can motivate consumers’ continuous watching and purchasing behavior by satisfying their different psychological needs. We conclude by discussing the theoretical and managerial implications of our findings. Full article

Dutch farmers are turning to YouTube for insights into the nitrogen crisis. While the platform provides access to diverse information, its algorithmic structure—driven largely by economic interests—personalizes content delivery. This study explores Dutch farmers’ uses and gratifications in using YouTube, and how the YouTube algorithm affects their understanding of the nitrogen crisis. We conducted 12 semi-structured interviews with Dutch farmers and analyzed the data employing thematic analysis. Our findings reveal that farmers use YouTube to educate themselves, navigate laws and regulations, find support for their views, and seek diverse information sources. The platform helps farmers adapt to industry challenges, reinforce their beliefs, and stay informed about alternative perspectives. The study also uncovers the gatekeeping role of the YouTube algorithm, personalizing and curating content about the nitrogen crisis for the farmers. Full article

The global popularity of South Korean dramas (K-dramas), central to the “Korean Wave”, has significantly influenced international perceptions of Korea and its tourism appeal. This study examines the impact of K-drama consumption on American audiences’ intentions to visit South Korea, with a focus on the sustainability messaging embedded within the media. Integrating the theory of planned behavior (TPB) and uses and gratifications theory (UGT), this research explores how cultural perceptions and the engagement with Korean culture shape sustainable tourism attitudes and travel intentions. A survey of 554 U.S.-based participants reveals that positive cultural perceptions foster engagement, which mediates the relationship with sustainable attitudes and intentions to visit Korea. Furthermore, sustainability messaging in K-dramas enhances the connection between cultural engagement and eco-conscious travel behaviors. The findings highlight the influential role of the media in shaping sustainable tourism and offer strategic insights for leveraging K-dramas in tourism marketing. While K-dramas may not fulfill a direct diplomatic function, they contribute to Korea’s soft power by enhancing cultural exposure. Full article

The impact of social media use on student academic achievement is complex and varies across studies, likely due to diverse usage motives and mediating factors. This study investigates the mediating role of daily time usage on the relationship between social media use motives and GPA among 301 Vietnamese university students, guided by the uses and gratifications theory. Following a rigorous validation process, we confirmed the applicability of the Social Networking Usage questionnaire within the Vietnamese context. Our findings revealed a complex relationship between social networking motives and GPA. While entertainment motives demonstrated a directly positive influence on GPA, information-seeking motives showed no significant relationship, either directly or indirectly. Critically, our results suggest that daily time spent on social networking acts as a key mediator in the interplay between academic and socialization motives and GPA. Specifically, we observed opposing effects: while academic motives indirectly benefitted GPA, socialization motives negatively impacted GPA. However, these opposing effects were channeled through daily time usage, suggesting that increasing time spent on social networking, regardless of the initial motive, ultimately detracts from academic performance. Our findings suggest that students need to be mindful of how their SNS usage motives influence their time allocation and, consequently, their academic performance. Universities may employ time management training and encourage academic uses of SNSs while advising students to limit non-academic SNS use, particularly during study periods, to minimize distractions and maximize learning time. Full article

Media psychological fatigue, a common negative behavior among employees using online office applications (apps), has a significant impact on job satisfaction and performance. This study explores the influence of online office app use on job performance, differentiating between work-related and non-work-related contexts, based on the Uses and Gratifications Theory and the Stimulus–Organism–Response Theory. Data were collected from 418 employees in 11 enterprises in mainland China through random sampling. Harman’s single-factor test was utilized to evaluate common method bias. Regression analysis, bootstrap tests, and structural equation modeling (SEM) were used to analyze variable relationships and mediating effects. The results showed that work-related online office app use did not cause psychological fatigue or satisfaction, non-work-related app use enhanced job performance by improving job satisfaction, media psychological fatigue negatively affected job satisfaction and performance, psychological fatigue partially mediated the relationship between app use and job performance, and job satisfaction was essential for alleviating work-related fatigue and facilitating non-work-related use. This research emphasizes the dual influence of online office app use on employee perceptions and performance. Enterprises should focus on work-related app functions and foster a positive social environment with entertainment elements to encourage non-work-related use, reducing psychological fatigue and enhancing job satisfaction and performance. Full article

The main purpose of this study is to examine how use and gratification and social presence might influence the purchase intention of the products presented in the short videos, mediated by perceived value, attitude, and digital dependency. The research model was constructed using structural equation modeling (SEM) and was tested by using the LISREL technique. Some significant findings of our empirical study include the following: First, use and gratification and social presence significantly enhance consumers’ perceived value, which subsequently positively influences their attitude towards short video content. Second, perceived value and attitude towards short videos have positive effects on digital dependency, which consequently enhances purchase intention. Third, digital dependency mediates the relationship between perceived value and purchase intention, as well as between attitude and purchase intention. We concluded that the AI system algorithm increases the likelihood of users encountering videos aligned with their preferences, thereby fostering a greater digital dependency. Businesses utilizing short video marketing must enhance content quality, focusing on user engagement and social presence, to effectively attract both new and returning viewers. When users possess a strong understanding of value and attitude, algorithms can cultivate a digital dependence on video content, subsequently influencing their purchase behavior. Full article